Publishing Industry Overview
2012 ($ Billion)
2008 ( $ Millon)
Fig.1 Global Publishing outsourcing Data
Indian e-Publishing outsourcing industry is estimated at
US $1.2 billion in 2012 of US $ 1.5 billion all over
India is the leader in publishing outsourcing services,
followed closely by Philippines, which is the preferred
destination for the Asia-Pacific region and non-English
India commands about 80 per cent of the pie, while the
Philippines holds about 20 per cent of it.
Indian publishing Industry is growing at 30% per year.
e publishing share
Indian Publishing market estimated at US $
Book Market US $ 2.9 billion.
Magazine market US $ 670 million
News paper market US $ 890 million.
Digital publishing account for 23% share
of overall publishing in 2013.
global publishing industry has experienced
positive growth over the last five years and
is expected to reach an estimated US $348
billion in 2017 with a CAGR of 2.3% over
the next five years.
Indian Publishing market
Services off shored have also undergone a transition – from
low value services such as tagging, editing existing designs,
copy editing to high value services such as original designs,
testing and assessments and e-learning tools
The range of off
In the legal arena, intellectual property rights and
patent filing, in R&D research, legal & medical research
and filing of reports, etc. are some of the high-end
activities that are being outsourced to the Indian
academic, legal and
consumers should be able
to access a choice attractive
- Apple’s ipad will stimulate
Increasing number of
-A wide range of eBook
availability is the key.
- Large Publishing houses
expanded eBook Portfolio
-User restriction on
the accessing the
content may hamper
Additional Content is
crucial for special interest
literature because t creates
added value for customers.
Prices of eReaders is too
-Even if there is attractiveness
of eReaders the prices of
eReaders is too high.
- Only US and German
market see affordable prices
Digital Rights management
- Digital rights management is
about the devices.
Customers Look and
- Consumers look and
feel about handling the
book is difficult to get in
- Attitude will change
when consumers adopt
eBooks and eReaders
Future Industry Trend
eBooks will become "normal”.
•Library of eBooks expands.
•The formatting improves
•Reading devices become more affordable.
Publishers will adapt or perish.
• Publishers have to adapt eBook alongside the hard copy.
Formatting will get much, much better.
• Improved formatting,
• eReaders and apps will automatically strip out common formatting problems
• New software solutions will be created to make proper formatting easier
Physical books will start to be seen as memorabilia
• In addition to creating paperbacks and hard covers also need to provide eBooks.
• New formats for publishers, with new responsibilities and opportunities
Battery life will decide the tablet vs eReader war
•The cost gap will close, some are drawn to the eReader specifically because it's a
distraction-free environment .
•If eReaders retain this advantage, they will likely co-exist with tablets.
•If tablets extend battery life to an even vaguely competitive level, the eReader's
remaining advantages aren't likely to retain a sustainable audience.
Publishing Services Value chain analysis
Publishers same role new tasks
In addition to creating paperbacks and hard
covers also need to provide eBooks.
New formats for publishers, with new
responsibilities and opportunities.
Special-interest publishers - Developing new
sources of revenue
Have to develop new revenue models, such
as sales of individual chapters and sections
Offer additional content
Authors: Time for self marketing
Extend their role to include further stages
of the value chain.
Successful authors may take on
responsibility for distributing their books.
Shifting of business models into the Internet
The Internet and online bookstores will
become the key distribution channels
the traditional functions of physical
bookstores, such as offering advice and
Intermediaries with considerable additional costs
transportation and storage of printed
books, are becoming less significant
creation of an eBook platform, handling of
payments, support for digital conversion, and
establishment of a digital content system.
New value chain of the book publishing industry
Key developments in publishing solutions space
Mobile is the future
Publishers launching digital-only publications specifically for tablet and mobile devices.
Empowering consumers to share their opinion, content and engage with brands.
Content is currency
Delivering content is becoming more popular every day;
Opportunity to invest in end-user satisfaction and successfully monetize content
for numerous platforms.
Data interpretation is the key to wider audience satisfaction
Acquiring analytics start-ups to strengthen technology stack
Measure the effectiveness of online and digital services.
Opportunities foreseen across the value chain
The development, marketing, and decreasing costs for eReaders with eInk screens have
attracted customers because the devices simulate the experience of reading Ink on paper.
Consumer behavior is changing, with the Internet becoming more pervasive in all areas of
life and mobile devices – such as MP3 players, smart phones, and portable game players –
becoming commonplace companions.
New target groups can be addressed with eBooks (young consumers, sight-impaired persons,
or certain professional groups) and that new sources of revenue can be generated by means
of impulse buying and personalized offers.
More books are available than in the past, and more content is made available every day.
Adapting for the future
Accept change, transform their processes, train employees, and offer their content in
multiple formats – in digital or printed form.
publishers will need a well-thought-out price policy and a broad, attractive range of products
Adjust business procedures; ensure new ideas in the minds of employees
Adapt content to meet consumers’ changing reading and shopping habits.
Technical skills that will ensure content can be transferred and enriched smoothly.
Offering additional content in eBooks because it increases the value of digital publications.
Multimedia enrichment may justify higher pricing.
Important to establish a presence with content on all platforms: in bookstores, online, and