Digital publishing industry


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Digital publishing industry

  1. 1. Digital Publishing Industry
  2. 2. Publishing Industry Overview 2012 ($ Billion) 2008 ( $ Millon) $120 India India $660 Rest of world $1.50 $1.20 Rest of world Fig.1 Global Publishing outsourcing Data Non-Englsh speaking countries share 20% 80% India Phillipines Indian e-Publishing outsourcing industry is estimated at US $1.2 billion in 2012 of US $ 1.5 billion all over world. India is the leader in publishing outsourcing services, followed closely by Philippines, which is the preferred destination for the Asia-Pacific region and non-English speaking countries. India commands about 80 per cent of the pie, while the Philippines holds about 20 per cent of it. Indian publishing Industry is growing at 30% per year.
  3. 3. e publishing share 23% 25% 20% 15% 10% 5% 0% e publishing share 7% Indian Publishing market estimated at US $ 4.5 billion. Book Market US $ 2.9 billion. Magazine market US $ 670 million News paper market US $ 890 million. 1% 2007 2011 2012 Digital publishing account for 23% share of overall publishing in 2013. global publishing industry has experienced positive growth over the last five years and is expected to reach an estimated US $348 billion in 2017 with a CAGR of 2.3% over the next five years. Indian Publishing market (Billion) 0.89 0.67 2.9 Book Market Magazine Newspaper
  4. 4. Services off shored have also undergone a transition – from low value services such as tagging, editing existing designs, copy editing to high value services such as original designs, testing and assessments and e-learning tools The range of off shored services includes: Editorial, Data (operations), Design, Training and IT. Services off shored to India In the legal arena, intellectual property rights and patent filing, in R&D research, legal & medical research and filing of reports, etc. are some of the high-end activities that are being outsourced to the Indian shores. India’s total revenue from publishing off shoring, which includes STM, academic, legal and other segments (corporate, magazines, etc.)
  5. 5. Market Dynamics Attractive Devices consumers should be able to access a choice attractive devices. - Apple’s ipad will stimulate the market Increasing number of eBooks -A wide range of eBook availability is the key. - Large Publishing houses expanded eBook Portfolio Growth Drivers Open Systems -User restriction on the accessing the content may hamper the growth. Additional content and updates Additional Content is crucial for special interest literature because t creates added value for customers.
  6. 6. Market Dynamics Prices of eReaders is too high -Even if there is attractiveness of eReaders the prices of eReaders is too high. - Only US and German market see affordable prices Digital Rights management - Digital rights management is complex process. Challenges Technical Complexity - Online bookstores also complain about technical complexity about the devices. Customers Look and Feel - Consumers look and feel about handling the book is difficult to get in eReaders - Attitude will change when consumers adopt eBooks and eReaders .
  7. 7. Future Industry Trend 1 eBooks will become "normal”. •Library of eBooks expands. •The formatting improves 2 •Reading devices become more affordable. Publishers will adapt or perish. • Publishers have to adapt eBook alongside the hard copy. 3 4 5 Formatting will get much, much better. • Improved formatting, • eReaders and apps will automatically strip out common formatting problems • New software solutions will be created to make proper formatting easier Physical books will start to be seen as memorabilia • In addition to creating paperbacks and hard covers also need to provide eBooks. • New formats for publishers, with new responsibilities and opportunities Battery life will decide the tablet vs eReader war •The cost gap will close, some are drawn to the eReader specifically because it's a distraction-free environment . •If eReaders retain this advantage, they will likely co-exist with tablets. •If tablets extend battery life to an even vaguely competitive level, the eReader's remaining advantages aren't likely to retain a sustainable audience.
  8. 8. Publishing Services Value chain analysis Publishers same role new tasks In addition to creating paperbacks and hard covers also need to provide eBooks. New formats for publishers, with new responsibilities and opportunities. Special-interest publishers - Developing new sources of revenue Have to develop new revenue models, such as sales of individual chapters and sections Offer additional content Authors: Time for self marketing Extend their role to include further stages of the value chain. Successful authors may take on responsibility for distributing their books.
  9. 9. Shifting of business models into the Internet The Internet and online bookstores will become the key distribution channels  the traditional functions of physical bookstores, such as offering advice and customer service. Intermediaries with considerable additional costs transportation and storage of printed books, are becoming less significant  creation of an eBook platform, handling of payments, support for digital conversion, and establishment of a digital content system. New value chain of the book publishing industry
  10. 10. Key developments in publishing solutions space 1 Mobile is the future Publishers launching digital-only publications specifically for tablet and mobile devices. Empowering consumers to share their opinion, content and engage with brands. 2 Content is currency Delivering content is becoming more popular every day; Opportunity to invest in end-user satisfaction and successfully monetize content for numerous platforms. 3 Data interpretation is the key to wider audience satisfaction Acquiring analytics start-ups to strengthen technology stack Measure the effectiveness of online and digital services.
  11. 11. Opportunities foreseen across the value chain 1 The development, marketing, and decreasing costs for eReaders with eInk screens have attracted customers because the devices simulate the experience of reading Ink on paper. 2 Consumer behavior is changing, with the Internet becoming more pervasive in all areas of life and mobile devices – such as MP3 players, smart phones, and portable game players – becoming commonplace companions. 3 New target groups can be addressed with eBooks (young consumers, sight-impaired persons, or certain professional groups) and that new sources of revenue can be generated by means of impulse buying and personalized offers. 4 More books are available than in the past, and more content is made available every day.
  12. 12. Recommendations 1 Adapting for the future 2 Accept change, transform their processes, train employees, and offer their content in multiple formats – in digital or printed form. Pricing publishers will need a well-thought-out price policy and a broad, attractive range of products 3 Adjust business procedures; ensure new ideas in the minds of employees Adapt content to meet consumers’ changing reading and shopping habits. Technical skills that will ensure content can be transferred and enriched smoothly. 4 5 Additional content Offering additional content in eBooks because it increases the value of digital publications. Multimedia enrichment may justify higher pricing. Cooperation Important to establish a presence with content on all platforms: in bookstores, online, and as apps.