Wine marketing final ppt


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Wine marketing final ppt

  1. 1. Wine Marketing& Promotions
  2. 2. Wine Types SparklinWhite g Rose Red
  3. 3. Total Indian PopulationIndian wine Drinkers 2% 98%
  4. 4. Top wine brands in India
  5. 5. Indage Vintners Samant Soma WinesGrover Vineyards Others 27% 44% 9% 20%
  6. 6. Top preferredbrands in India
  7. 7. Market Research Most Preferred in Bangalore : In Departmental Stores:1. Grover Shiraz Art Collection2. Sula Cabernet Shiraz3. Seagrams Nine Hills In Restaurants:1. Sula Satori Merlot2. Sula Chenin Blanc3. Moet- et-Chandon
  8. 8. 15% locate d in ROI85% located inMaharashtr a 6 wineries in India
  9. 9. Things to be noted Red wines rule the taste buds of Indians Nearly 50 %of consumers are women growing at 5 per cent every 6 months The 80 registered wine importing firms in India currently bring in over 120 foreign wine labels to the country. French control 45 per cent of the imported wine market share but their dominance is being challenged by wines from Australia and Italy, which together control almost 30 per cent of the market.
  10. 10. Indage winesChantilli:Most preferred wine, 7different variantsWon 23 prestigiousinternational awards
  11. 11. Variants of Cabernet Chantilli Sauvignon • Dry red Merlot • Dry red Shiraz • Dry red Chardonnay • Dry white Chenin Blanc • Medium dry whiteSauvignon Blanc • Dry whiteWhite Zinfandel • Blush
  12. 12. Top wines by Indage wines Marquise de Pompadour Chantilli Cabernet Sauvignon Riviera Blanc de Blanc Ivy Shiraz
  13. 13. Top wines by Grover vineyardsCabernet Shiraz Rs 460 RWViognier (Clairette) Rs 440 RWShiraz Rose Rs 420 WWLa Reserve Red Wine Rs 765 RWSauvignon BLANC Rs 470 WW *RW – Red Wine | WW – White Wine
  14. 14. Top wines by Sula vineyardsDindori Reserve Shiraz Rs.796 RWSula Satori Merlot Rs.425 RWSula Sauvignon Blanc Rs.629 WWSula Blush Zinfande Rs.750 RWSula Brut Rs.450 SWLate Harvest Chenin Rs. 275 WWBlanc *RW – Red Wine | WW – White Wine | SW – Sparkling Wine
  15. 15. Top wines by N.D wines N. D. Syrah Galaxy – Red Chenin Blanc Cabernet sauvignon Sauvignon Blanc reserve
  16. 16. The best Indian wines Red wines Grover la reserve Grover Vineyar Rs.540 d Cabernet Merlot Chateau dOri Rs.650
  17. 17. Top wines by Vintage wines  Reveilo – Syrah  Late Harvest Chenin Blanc
  18. 18. Nine Hills Cabernet Sauvignon Seagram Rs.686 sReveilo - Syrah Reserve Vintage wines Rs.545Sula Dindori Reserve Shiraz Sula vineyards Rs.796
  19. 19. White winesSula Sauvignon BlancSula wines Rs.490Sauvignon Blanc Chateau de Rs.475 Banyan
  20. 20. Viognier Clairette Grovervineyard Rs.385Reveilo Chenin Blanc Vintage wines Rs.505
  21. 21. Rose wineSula Blush Zinfandel Sula Rs.483 wineryGrover Shiraz Rosé Grover Rs.420Vineyard
  22. 22. Sparkling WineSula Brut Sula Rs.550vineyardMarquise de Pompadour Brut Chateau Rs.567 Indage
  23. 23. Promotion of wine Wine tasting festival Mumbai Wine Festival Pune Wine Festival Bangalore Wine Festival
  24. 24. Mumbai wine Pune wine festival festival
  25. 25. Wine Publications Sommelier India WINE Magazine Fine wine and champagne magazine India will belaunched on 24th April 2011 in New Delhi Food and wine magazine
  26. 26. Wine Tasting Events Delhi wine dinner Wine tasting with KGABangalore Wine village
  27. 27. Wine- tasting events Offer a minimal amount at low cost Especially at gatherings where onedoesn’t want to be embarrassed dueto wrong selection of wine. It gives a chance for tasters to trywine many customers would notnormally think to order After the even a certain percentageof discount can be offered tocustomers on all the bottlespurchased
  28. 28. Wine Tasting Brochure
  29. 29. Online Marketing http://www.e- wine.html rch.aspx?SearchTerm=SEARCH+PRODUCTS
  30. 30. Food & Drink Portals
  31. 31. Wine is available at…Bars, Restaurants & Lounges Cruise, Ships, Yachts, Flights Palace on Wheels & Royal Rajasthan 7* & 5* Hotels
  32. 32. Recommendation s
  33. 33. Sponsor charity events Find an appropriate local charity eventthat the winery can sponsor Be either the main sponsor showcasedthroughout or one of the largest sponsors Charity event can be hosted at yourwinery or store, where customers will bedirected towards your wine products
  34. 34. Gift Ideas Network with local business such aslaw offices or larger corporations thatdo a lot of gift giving during the holidayseason. Larger corporations also purchase giftbaskets for vendors and their loyalcustomers. You can offer unique businessgift baskets for their company and evenoffer local deliveries. A business gift basket can have bottlesof your wine, foods such cheese and otherappropriate wine accessories such ascorkscrews wine glasses, wine – themed
  35. 35. Offers & DiscountsIn order to spark interest of local restaurantsor stores, offer them a few free bottles of thewineFirst , educate the owners of the restaurants orstore from where the wine came from.Once they seem interested, offer a few freebottles for them to use as promotion of yourproductThese bottles can be used a free sample or a asdaily special for customers to tryIf the customers enjoy the wine chances are therestaurant or store will want more.
  36. 36. Wine ClubThe world is full of wine enthusiasts ,accordingto That is why they created a wineclub, which sells wine to an elite few instead ofmass consumersOnce you host wine tasting parties or socialnetworking sites, you can form a group of wineenthusiasts that will stay loyal to your brandWithin this club. host parties where you caneducate them on new wines you are developing.Because this group will be knowledgeable onyour wine. You can use their comments toimprove your product.
  37. 37. Others Guides & Books Event Sponsorships Wine Fairs Newspaper Features Showcase Artists on Labels Through GPRS service