BAPC 2010 - Social Media

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Cutting through the confusion of Social Media. Networking online is similar to offline, just the venues are different!

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BAPC 2010 - Social Media

  1. 1. demystifying social media jacky morgan
  2. 2. what the google is it? <ul><li>like the “emperor’s new clothes” </li></ul><ul><li>new medium, rules and jargon </li></ul><ul><li>the uninitiated are easy to spot </li></ul><ul><li>each “venue” has its idiosyncrasies </li></ul>
  3. 3. The biggest myth <ul><li>your business will die if you don’t embrace social media </li></ul>
  4. 4. the social media bandwagon <ul><li>“ where there’s confusion there’s money to be made” </li></ul>
  5. 5. it’s about attention
  6. 6. it’s about attention
  7. 7. it’s about attention
  8. 8. it’s about attention
  9. 9. it’s about attention <ul><li>or you can earn attention by creating something interesting and valuable and then publishing it online for free : </li></ul><ul><li>a blog, a research report, photos, </li></ul><ul><li>a twitter stream, an ebook, a facebook page </li></ul>
  10. 10. where i hang out <ul><li>twitter </li></ul><ul><li>@shiremarketing </li></ul>
  11. 11. where i hang out <ul><li>twitter </li></ul><ul><li>@shiremarketing </li></ul><ul><li>linkedin </li></ul><ul><li>personal profile </li></ul><ul><li>groups – print & marketing </li></ul><ul><li>events </li></ul>
  12. 12. where i hang out <ul><li>twitter </li></ul><ul><li>@shiremarketing </li></ul><ul><li>linkedin </li></ul><ul><li> personal profile </li></ul><ul><li> groups – print & marketing </li></ul><ul><li> events </li></ul><ul><li>blogging </li></ul><ul><li>less than i should </li></ul>
  13. 13. where i hang out <ul><li>twitter </li></ul><ul><li>@shiremarketing </li></ul><ul><li>linkedin </li></ul><ul><li> personal profile </li></ul><ul><li>groups – print & marketing </li></ul><ul><li>events </li></ul><ul><li>blogging </li></ul><ul><li>less than i should </li></ul><ul><li>you tube </li></ul><ul><li>for clients </li></ul>
  14. 14. in a nutshell… <ul><li>facebook is like a pub </li></ul><ul><li>an informal place where people get together, have a drink, chat and swap stories </li></ul>
  15. 15. in a nutshell… <ul><li>linkedin is more like a conference </li></ul><ul><li>business-like, watch your language and dress smartly </li></ul>
  16. 16. in a nutshell… <ul><li>twitter is the cocktail party </li></ul><ul><li>chatty, high-energy, but out to impress </li></ul>
  17. 17. in a nutshell… <ul><li>youtube is like glastonbury </li></ul><ul><li> pretty much anything goes! </li></ul>
  18. 18. myth #1: “my customers don’t use it” <ul><li>selling to marketers or designers? </li></ul><ul><li>if they’re not they will be </li></ul><ul><li>“ go fishing where your fish go” </li></ul><ul><li>use “flowtown” or similar to check </li></ul><ul><li>it’s not just customers, think:- </li></ul><ul><ul><li>prospects </li></ul></ul><ul><ul><li>prospective employees </li></ul></ul><ul><ul><li>suppliers </li></ul></ul><ul><ul><li>wider industry </li></ul></ul>
  19. 19. myth #2: “i won’t have anything to say” <ul><li>it’s not about talking - it’s about listening, engaging and sharing </li></ul><ul><li>it’s about </li></ul><ul><ul><li>relationships </li></ul></ul><ul><ul><li>community </li></ul></ul><ul><ul><li>conversation </li></ul></ul><ul><li>doesn’t have to be </li></ul><ul><li>jaw dropping </li></ul><ul><li>shouldn’t be all about YOU </li></ul>
  20. 20. myth #3: “it won’t help me sell print” <ul><li>to trade online you NEED online credibility </li></ul><ul><li>if you believe in networking offline the opportunities are multiplied online </li></ul><ul><li>sales enquiries are not unknown </li></ul><ul><li>real benefits are </li></ul><ul><ul><li>connections </li></ul></ul><ul><ul><li>visibility </li></ul></ul><ul><li>the ROI on any conversation is rarely measurable </li></ul>
  21. 21. myth #4: “i don’t have time for it” <ul><li>then don’t do it yourself </li></ul><ul><li>choose a brand ambassador </li></ul><ul><li>have an sm policy </li></ul><ul><li>“ getting it” is the time investment </li></ul><ul><li>perhaps 20 minutes a day </li></ul><ul><li>but revisit and evaluate </li></ul>
  22. 22. facebook size isn’t everything 44.86% penetration of population 3 uk in the list 27,969,360 total facebook users
  23. 23. facebook
  24. 24. twitter 20% of all tweets mention a brand
  25. 25. twitter
  26. 26. twitter tweeting printers
  27. 27. twitter how not to tweet!
  28. 28. twitter how not to tweet!
  29. 29. linkedin
  30. 30. you tube
  31. 31. thank you :)

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