Introduction of publications for
Teaching Chinese as a Foreign

Language

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If we ask …
BLCU

Since 1962
It has been called the “ Mini UN ”
160 countries & regions

10,000
VS
international students

5,000
Chinese Students
If we ask …
BL CU Pr e s s

About BLCUP

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bl i s h
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T CF L
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Ov e
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Copyright Export

1269 Copyright Sales

China Top One Publisher in
Copyright Export
Copyright Trade Network in 18
Countrie...
A Global Distribution Network

A Web-based Customer Service System

Products Covering 60 countries
An Online Teaching & Resource Center
Product lines

Textbooks

Electronic

Readers

products

Products

Reference

books

Supplement

ary
materials
Product lines

For Overseas
Learners

age
country
level

textbooks

skill
content
For International
Students studying in
C...
Textbooks
Monkey King Chinese

School-age Edition
• for primary school children from
the 1st year to the 3rd year

Pre-school Editio...
Monkey King Chinese
concepts of design and compilation
To learn in a fun way
Learn with playing
Learn with acting
Learn wi...
Monkey King Chinese
Features
•

Use Chinese traditional image Monkey King to attract children
Monkey King Chinese
Features
•

simple instructions in English
Monkey King Chinese
Features
•

illustrators and life background is western-style
Breakfast is
bread and milk
Monkey King Chinese
Features
•

Use less characters, make Chinese easy

The rhyme is written
by pinyin
Monkey King Chinese
Features
• Hands-on activities are simple and creative
• To help children consolidate the knowledge th...
Monkey King Chinese
Features
• Interesting exercises

stick

Line the
slice

stickers

colure the
fruits
Walk and
count
Chinese Paradise

Primary
school 4th6th (10-12)

Chinese Paradise

Primary
school 1st- Monkey King Chinese(school-age
3rd ...
Chinese Paradise
Chinese Paradise

3 levels, each level:
2 Student books + 1 CD
2 workbooks + 1 CD
1 word card
1 teacher’s manual
1 CD-ROM
...
Chinese Paradise
Paper books

Student’s book

Electronic products

workbook

Word
cards

CD

CD-ROM

Teaching resources

T...
Chinese Paradise
50 Chinese characters

Having finished 3 levels:

300 words
simple sentences
rhymes
Poems
songs
Chinese c...
Chinese Paradise
Content
Main
Characters
Chinese Paradise
Content
New
Words

Interactive
patterns

More
Patterns
Chinese Paradise
Content
Characters

Chinese
Culture

Game
Playing

Pronunciation
Chinese Paradise
Content

Stories
Songs
Chinese Paradise
Multilingual Editions
45 editions
Chinese Paradise
CD-ROM
Chinese Paradise
CD-ROMs


With written characters, sounds, animations,
videos and games integrated together



Comprehe...
Easy Steps to Chinese
Easy Steps to Chinese
Plan for using the whole series
For
Grades
7-12 in
middle
school
For
Grades
5-6 in
primary
school
Fo...
Easy Steps to Chinese
Introduction to the author
Lead author: Ms. Yamin Ma
 B.A. of British Language and Literature (from...
Easy Steps to Chinese
for Kids
Teaching objectives


Having finished the 8 volumes:


Chinese pinyin and phonetic foundation



600 words



500 Chin...
Textbook components


There are two full-coloured books a
and b (each with a CD) at each of the
four levels.
Each textboo...
Easy Steps to Chinese

textbook
Easy Steps to Chinese

workbook
Easy Steps to Chinese

picture flashcards

word cards
Easy Steps to Chinese
Easy Steps to Chinese

Why ESC is so popular?
Easy Steps to Chinese
1.Intergrated and three-dimensional materials
Textbook
Workbook
Teacher’s manual
Poster
Word card, p...
reference
answers

teaching
suggestions
reading and
writing test

listening script and
reference answers

listening test
Easy Steps to Chinese
2. Clear teaching objectives


Books 1-4, GCSE and IGCSE tests. (Maximum score: A*)



Books 1-5, ...
Easy Steps to Chinese
1) Texts: topical
3. The topics are related to school and daily life

The later the
topics appear,

...
Easy Steps to Chinese
4. Advanced teaching concepts
1. To learn in practice
2. Instruction revolving student activities
3....
Easy Steps to Chinese
5. The beautiful illustrations and formats

14th March, 2012, BLCUP
Easy Steps to Chinese
Easy Steps to Chinese
Amazon.co.uk review of “Easy Steps to Chinese”
Fantastic!, 8 Mar 2008
An absolutely brilliant book f...
Upper Canada College 李静明老师在以教师和
家长双重身份使用过《轻松学中文》后说:
“我儿子曾经把中文书往地上一摔,哭着说:‘我再也不想
学这个stupid的Chinese! So boring!’当儿子见到《轻松学中
文》...
Supplementary
materials
Mandarin Hip-Hop
• Consist of 4 levels, with total of 80 pieces of Action Songs,
Bilingual chants and Rhymes

• For primar...
Sing your way to Chinese
• 6 volumes for primary school students
• using original children’s songs, chinese basic grammer
...
Readers
Readers
The Chinese Library Series – Chinese Graded Readers
·short interesting stories, simple sentences and beautiful ill...
Readers
Readers
3rd July, 2012 Singapore International School, Suzhou
Readers
Bus Adventures
•

5 stories about 5 buses: Dongdong, Xixi, Nannan, Beibei and Zhongzhong

•

All the stories are t...
Electronic & Audiovisual Products

Electronic &
Audiovisual Products
Electronic & Audiovisual Products
Importance of culture learning and teaching
Standards for Foreign Language Learning in t...
Electronic & Audiovisual Products
“Gain knowledge and understanding of Chinese
culture”
“Students demonstrate an understan...
Electronic & Audiovisual Products
How to teach Chinese culture?

e.g. Beijing Opera
the Great Wall

video is one of the mo...
Electronic & Audiovisual Products
Electronic & Audiovisual Products
A Kaleidoscope
of Chinese Culture

汉语教材的立体化发展
Electronic & Audiovisual Products
Features
20 pieces of DVDs

200 cultural items

Each one: 3-minute-long

With both Chine...
Electronic & Audiovisual Products
Wisdom of Chinese Characters
Electronic & Audiovisual Products
CHINA’A WORLD HERITAGE
Electronic & Audiovisual Products
CHINA’S INTANGIBLE CULTURAL HERITAGE
Website

WWW.BLCUP.COM
Website
Branch in Chicago
Distribution

Research and Development of TCFL books

Established
E-commerce

last year
Copyright busine...
Thank you!

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Introduction of blcup 2012 7-19
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BLCUP is short for Beijing Language and Culture University Press, which is a department of Beijing Language and Culture University. Since publishing its first work in 1985, BLCUP now publishes over 1200 titles on Language Teaching, Chinese as a Second Language, Schoolbooks, Young Adult and Children's Books, College Textbooks.

For more than 20 years, BLCUP has been devoted to publishing only the highest quality Chinese language materials. We offer general, vocational and business Chinese courses, materials for improving grammar and vocabulary, books for CSL teachers, and Applied Linguistics books. We are committed to publishing timely, relevant, and exciting materials for use with learners of all ages and language ability levels.

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Introduction of blcup 2012 7-19

  1. 1. Introduction of publications for Teaching Chinese as a Foreign Language LOGO
  2. 2. If we ask …
  3. 3. BLCU Since 1962
  4. 4. It has been called the “ Mini UN ”
  5. 5. 160 countries & regions 10,000 VS international students 5,000 Chinese Students
  6. 6. If we ask …
  7. 7. BL CU Pr e s s About BLCUP t h pu Ch s p i n t e r e e o n l bl i s h i na e c i a l T CF L a c hi n s e a r c Ov e pub s i n f ou 1985 r l c n y e r i n i z e d g & hi ng ! 3,000 T C F L i c a t i ons e di ng i n 80% l o c a l ma r k e t s h a r e o f T CF L
  8. 8. Copyright Export 1269 Copyright Sales China Top One Publisher in Copyright Export Copyright Trade Network in 18 Countries
  9. 9. A Global Distribution Network A Web-based Customer Service System Products Covering 60 countries
  10. 10. An Online Teaching & Resource Center
  11. 11. Product lines Textbooks Electronic Readers products Products Reference books Supplement ary materials
  12. 12. Product lines For Overseas Learners age country level textbooks skill content For International Students studying in China A whole set of solution for textbooks selecting pedagogies
  13. 13. Textbooks
  14. 14. Monkey King Chinese School-age Edition • for primary school children from the 1st year to the 3rd year Pre-school Edition • for pre-school children
  15. 15. Monkey King Chinese concepts of design and compilation To learn in a fun way Learn with playing Learn with acting Learn with singing Games Activities songs
  16. 16. Monkey King Chinese Features • Use Chinese traditional image Monkey King to attract children
  17. 17. Monkey King Chinese Features • simple instructions in English
  18. 18. Monkey King Chinese Features • illustrators and life background is western-style Breakfast is bread and milk
  19. 19. Monkey King Chinese Features • Use less characters, make Chinese easy The rhyme is written by pinyin
  20. 20. Monkey King Chinese Features • Hands-on activities are simple and creative • To help children consolidate the knowledge they learned Just learned my house, make a house
  21. 21. Monkey King Chinese Features • Interesting exercises stick Line the slice stickers colure the fruits Walk and count
  22. 22. Chinese Paradise Primary school 4th6th (10-12) Chinese Paradise Primary school 1st- Monkey King Chinese(school-age 3rd (7-10) Edition) 2002 Preschool 2001 children (7 -) 2000 Monkey King Chinese(Pre-school Edition)
  23. 23. Chinese Paradise
  24. 24. Chinese Paradise 3 levels, each level: 2 Student books + 1 CD 2 workbooks + 1 CD 1 word card 1 teacher’s manual 1 CD-ROM 12 lessons, each lesson 1-2 Chinese characters, 10 new words, 1 pattern.
  25. 25. Chinese Paradise Paper books Student’s book Electronic products workbook Word cards CD CD-ROM Teaching resources Teacher’s manual Colorful panda stickers Vide of real class teaching
  26. 26. Chinese Paradise 50 Chinese characters Having finished 3 levels: 300 words simple sentences rhymes Poems songs Chinese culture
  27. 27. Chinese Paradise Content Main Characters
  28. 28. Chinese Paradise Content New Words Interactive patterns More Patterns
  29. 29. Chinese Paradise Content Characters Chinese Culture Game Playing Pronunciation
  30. 30. Chinese Paradise Content Stories Songs
  31. 31. Chinese Paradise Multilingual Editions 45 editions
  32. 32. Chinese Paradise CD-ROM
  33. 33. Chinese Paradise CD-ROMs  With written characters, sounds, animations, videos and games integrated together  Comprehensively training language skills like listening, speaking, reading and writing  For an all-round, three-dimensional and interactive learning effect
  34. 34. Easy Steps to Chinese
  35. 35. Easy Steps to Chinese Plan for using the whole series For Grades 7-12 in middle school For Grades 5-6 in primary school For Grades 1-4 in primary school Books 3-8 of Easy Steps to Chinese (for teenagers) Books 1-2 of Easy Steps to Chinese (for teenagers) Books 1-8 of Easy Steps to Chinese for Kids With one volume for each semester, the series covers all the academic years in primary and middle schools. A continuous learning of it will result in very good effects
  36. 36. Easy Steps to Chinese Introduction to the author Lead author: Ms. Yamin Ma  B.A. of British Language and Literature (from China) and M. ED. in Curriculum Design and Development (from Canada).  Ms. Ma had been teaching English as a second language in both China and Canada.  more than 20 years’ experience in Chinese teaching
  37. 37. Easy Steps to Chinese for Kids
  38. 38. Teaching objectives  Having finished the 8 volumes:  Chinese pinyin and phonetic foundation  600 words  500 Chinese characters  8 cultural points (including festivals, Beijing opera, kites, papercuts and calligraphy, etc.)
  39. 39. Textbook components  There are two full-coloured books a and b (each with a CD) at each of the four levels. Each textbook is supported by:  A full-coloured workbook  Large-size word cards (for teachers to use in the classroom)  Colorful picture flashcards (for students to review after class)
  40. 40. Easy Steps to Chinese textbook
  41. 41. Easy Steps to Chinese workbook
  42. 42. Easy Steps to Chinese picture flashcards word cards
  43. 43. Easy Steps to Chinese
  44. 44. Easy Steps to Chinese Why ESC is so popular?
  45. 45. Easy Steps to Chinese 1.Intergrated and three-dimensional materials Textbook Workbook Teacher’s manual Poster Word card, picture card IPAD and multimedia products
  46. 46. reference answers teaching suggestions
  47. 47. reading and writing test listening script and reference answers listening test
  48. 48. Easy Steps to Chinese 2. Clear teaching objectives  Books 1-4, GCSE and IGCSE tests. (Maximum score: A*)  Books 1-5, AP Chinese test. (Maximum score: 5)  Books 1-6, IB Chinese test (Maximum score: 7)  all the eight books,    1,600 Chinese characters; read simple articles in newspapers, magazines and on the Internet; communicate spontaneously in fluent Chinese both orally and in writing.
  49. 49. Easy Steps to Chinese 1) Texts: topical 3. The topics are related to school and daily life The later the topics appear, the more international they are. Stage 1: Books 1-2 • Numbers • Personal identification •Parts of the body •Colours and clothing • Food and drinks • Daily routines •Schooling • Hobbies • Life at home • Means of transport • Daily articles • Weather Stage 2: Books 3-6 • Appearance • People and occupations • School facilities •Weather and holidays • Pets • Personality • School events • Food and sickness • Accidents • Shopping and travelling •Neighbourhood • Festivals and celebrations Stage 3: Books 7-8 • Community • Work experience • Environment • Customs and traditions • Technology and communication • Diet and healthy life-style • Special occasions • Leisure and travelling • Education and employment • Law and order • Current isssues • Global issues
  50. 50. Easy Steps to Chinese 4. Advanced teaching concepts 1. To learn in practice 2. Instruction revolving student activities 3. To learn language by learning different subjects and thinking 4. To learn in group communicative activities 5. Meaningful instruction (objectives/texts/exercises/tests)
  51. 51. Easy Steps to Chinese 5. The beautiful illustrations and formats 14th March, 2012, BLCUP
  52. 52. Easy Steps to Chinese
  53. 53. Easy Steps to Chinese Amazon.co.uk review of “Easy Steps to Chinese” Fantastic!, 8 Mar 2008 An absolutely brilliant book for beginners trying to learn Chinese on their own, and with little or no previous knowledge. The workbook has over 150 colour pages of clear tasks and exercises to work through. The textbook comes with an audio CD and has information guided with the CD- and exercises as well. Very easy to use and beginner friendly, it explains everything and builds your confidence in manageable bites. Though it may appear to be aimed at a younger audience, it is also perfectly suitable for adults trying to learn the language. It is child friendly of course, and like I said, you do not need a teacher or Chinese speaker to learn. I cannot speak highly enough of it, and recommend it to anyone trying to learn Chinese. Great!
  54. 54. Upper Canada College 李静明老师在以教师和 家长双重身份使用过《轻松学中文》后说: “我儿子曾经把中文书往地上一摔,哭着说:‘我再也不想 学这个stupid的Chinese! So boring!’当儿子见到《轻松学中 文》时才第一次喜欢上一本中文教材并在海外坚持学完1—6 册。在HSK考试中,他每个部分都拿了满分。 现在即将成为美国康奈尔大学学生的他常常说: ‘我是我们同学中汉语最棒的。妈妈,幸亏你找到了那本好 书!’”
  55. 55. Supplementary materials
  56. 56. Mandarin Hip-Hop • Consist of 4 levels, with total of 80 pieces of Action Songs, Bilingual chants and Rhymes • For primary school students
  57. 57. Sing your way to Chinese • 6 volumes for primary school students • using original children’s songs, chinese basic grammer • rich and interesting topics
  58. 58. Readers
  59. 59. Readers The Chinese Library Series – Chinese Graded Readers ·short interesting stories, simple sentences and beautiful illustrators
  60. 60. Readers
  61. 61. Readers 3rd July, 2012 Singapore International School, Suzhou
  62. 62. Readers Bus Adventures • 5 stories about 5 buses: Dongdong, Xixi, Nannan, Beibei and Zhongzhong • All the stories are told in both Chinese and English
  63. 63. Electronic & Audiovisual Products Electronic & Audiovisual Products
  64. 64. Electronic & Audiovisual Products Importance of culture learning and teaching Standards for Foreign Language Learning in the 21st Century, U.S. The “Five C’s” are the key objectives of the AP Chinese test in the United States Five Goals (Five C’s) Communication Cultures Connections Comparisons Communities
  65. 65. Electronic & Audiovisual Products “Gain knowledge and understanding of Chinese culture” “Students demonstrate an understanding of the relationship between the practices and perspectives of the cultures of the Chinese-speaking world.” ---Standards for Foreign Language Learning in the 21st Century, U.S.
  66. 66. Electronic & Audiovisual Products How to teach Chinese culture? e.g. Beijing Opera the Great Wall video is one of the most effective way
  67. 67. Electronic & Audiovisual Products
  68. 68. Electronic & Audiovisual Products A Kaleidoscope of Chinese Culture 汉语教材的立体化发展
  69. 69. Electronic & Audiovisual Products Features 20 pieces of DVDs 200 cultural items Each one: 3-minute-long With both Chinese and English narrations and subtitles
  70. 70. Electronic & Audiovisual Products Wisdom of Chinese Characters
  71. 71. Electronic & Audiovisual Products CHINA’A WORLD HERITAGE
  72. 72. Electronic & Audiovisual Products CHINA’S INTANGIBLE CULTURAL HERITAGE
  73. 73. Website WWW.BLCUP.COM
  74. 74. Website
  75. 75. Branch in Chicago Distribution Research and Development of TCFL books Established E-commerce last year Copyright business Workshops for Chinese teachers Address:5660 NORTH JERSEY AVENUE, CHICAGO, IL 60659,US Tel: 773-580-9696 E-mail: phoenixtreemail@gmail.com
  76. 76. Thank you! LOGO

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