Ford Mustang Magic – Lee Iacocca And The Mustang


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American car buyers had never seen or experienced anything like the marketing and advertising blitz Ford created to launch the 1964 ½ Mustang.

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Ford Mustang Magic – Lee Iacocca And The Mustang

  1. 1. Ford Mustang Magic – Lee Iacocca and the Mustang <br />May 18, 2010<br />
  2. 2. Dawn of A New Age<br />Although purists argue that the Plymouth Barracuda beat the Ford Mustang to market by a full two weeks, American car buyers had never seen or experienced anything like the marketing and advertising blitz Ford created to launch the 1964 ½ Mustang. <br />
  3. 3. A New Line of Cars<br />The official press release announced, “Styling and features of expensive European road cars are combined with American mass-production price, compact economy and traditional Ford quality in the Mustang – a new line of cars from Ford Division of Ford Motor Company.”<br />
  4. 4. Product Information Put Under Embargo<br />Ford actually previewed the showroom model Mustang to a continuous flow of automotive reporters and buff book writers beginning in January 1964. Product information and photos provided by Ford were put under an embargo, meaning reporters agreed not to reveal full details until the official public introduction. <br />
  5. 5. Building Excitement<br />But, the embargo didn’t prevent them from filling pages and pages of their publications with speculation about how the new Mustang would be equipped or what it might look like. It was all part of the auto maker’s plan to build buyer anticipation and excitement to a feverish pitch during the three months prior the Mustang’s launch. <br />
  6. 6. Cruising Downtown Detroit<br />Ford also leaked information to some major publications. In early March, the Detroit Free Press received an anonymous tip that Walter Buhl Ford II, nephew of chairman Henry Ford II, was seen driving a prototype Mustang convertible to a luncheon in downtown Detroit. Photos soon appeared in the newspaper, as well as in Time and Newsweek. <br />
  7. 7. Nationwide Buzz Created<br />In late March and early April 1964, Life, Look, Business Week, Esquire, Sports Illustrated and The Wall Street Journal, as well as every buff book and car magazine, included feature stories about the all-new Mustang. <br />
  8. 8. Precision Marketing <br />On April 16th1964, Ford previewed the car to an estimated 29 million television viewers with ads that ran at precisely 9:30 pm on all three major networks, ABC, NBC and CBS. <br />
  9. 9. Ford Mustang Becomes Household Name<br />On April 17th 1964, 2600 newspapers across the country ran full-page announcement ads, as well as lengthy feature articles. A flood of print and television advertising also followed, featuring ads of how fictional wallflowers were transformed into swingers once they owned a Ford Mustang. That same week, Lee Iacocca and the Mustang were also featured simultaneously on the covers of both Time and Newsweek. <br />
  10. 10. Stage Was Set<br />One of the boldest and most exciting new car introductions ever conceived. <br />
  11. 11. About<br />We are a Union Pacific Company <br />Trusted name & leader in transportation<br />Delivering over 6 million cars annually<br />We deliver autos nationwide<br />Speedy truck delivery<br />Economical and green rail options<br />We make it easy to ship cars!<br />Easy-to-use, no hassle, online<br />One call, we do it all 1-866-207-3360<br />