TECHNICAL SEO
By Kushagra Pahuja
www.kushagrapahuja.com

LEARNING OBJECTIVE
• What is technical SEO?
• Importance and benefits of technical SEO
• Technical SEO checklist
• Canonical Tag
• 404 Error page
• 301 Redirect vs 302 Redirect
• Schema Markup
• Website speed optimization Tips
• AMP for Website
• Broken links, SEO spam links or Lost backlinks? How to remove these backlinks from
website?
www.kushagrapahuja.com

TECHNICAL SEO?
The primary goal of technical SEO is to assist Google's bots in successfully
crawling, interpreting, and indexing your website's pages. For example, creating
an extensive XML sitemap and making your site mobile-friendly are only some
tactics used to help web spiders filter and categorize your pages based on their
content. For more information, see our post on technical SEO.
its all about checking indexing status and visibility optimization
and to check whether crawlers are reading your website or not, if not then to
figure out the solution and to fix the error.
www.kushagrapahuja.com

IMPORTANCE/ BENEFITS OF
TECHNICAL SEO
Technical SEO is important because it essentially ensures that your website is easy to navigate and is free of any
technical issues that prevent it from being understood and ranked by search engines. You should implement
technical SEO to attract organic traffic and turn that traffic into customers.
www.kushagrapahuja.com
•adhering to Google’s best practices for website optimization
•Having a mobile-friendly website that users can access from any device
•Ensuring your website loads quickly for all users
•Making your website easy for search engines to crawl, index, and rank
•Removing pop-ups and other intrusive elements that hinder user experience
•Making your site easy for users to navigate and find the information they need
•Keeping your website safe and secure
•Laying out a search-engine-friendly URL structure
•Removing broken links and 404 pages from your website
•Adding structured data to improve how your pages are displayed in the search results
•Including a robots.txt file to show search engines what to crawl (and what not to crawl)
•Setting up a sitemap as a “roadmap” to your website to improve indexing

TECHNICAL SEO CHECKLIST
Sitemap.xml
Robots.txt file
Website speed/ page load time
SSL certificate
Optimization of JS and CSS
Canonical tag
Redirection (404, 301 and 302)
Open graph tag
Structured data
Mobile friendliness
Broken Links
www.kushagrapahuja.com

CANONICAL TAG?
What is a canonical tag? A canonical tag (aka "rel canonical") is a
way of telling search engines that a specific URL represents
the master copy of a page. Using the canonical tag prevents
problems caused by identical or "duplicate" content appearing on
multiple URLs.
 <link rel= “canonical” href = https://kushagrapahuja.com/” />
www.kushagrapahuja.com

404 ERROR?
404 errors occur when a user or search crawler tries to access a
page that does not appear to exist on a domain. 404 errors happen
when: A page is deleted from your website without a 301 redirect.
Someone makes a mistake typing the page URL into their
browser's address bar.
www.kushagrapahuja.com

301 REDIRECT?
A 301 signals a permanent redirect from one URL to another, meaning all users that
request an old URL will be automatically sent to a new URL. A 301 redirect passes all
ranking power from the old URL to the new URL, and is most commonly used when a
page has been permanently moved or removed from a website.
When to apply ?
Website / webpage moved
Ownership change
Domain name changed
Duplicate page/ post
http to https
www.kushagrapahuja.com

302 REDIRECT?
A 302 redirect lets search engines know that a website or page has been moved
temporarily. When Should You Use 302 Redirects? Use this type of redirect if you
want to send users to a new site or page for a short period of time, such as when
you're redesigning or updating your website.
When to apply ?
Content unavailable
Page is updating or under maintenance
When the page link is broken
When a product is unavailable
www.kushagrapahuja.com

SCHEMA MARKUP?
Schema markup (schema.org) is a structured data vocabulary that helps search
engines better understand the info on your website in order to serve rich results.
These markups allow search engines to see the meaning and relationships behind
entities mentioned on your site.
When it is important ?
Tells search engines about your website
Improves appearance of your website on
SERPs.
www.kushagrapahuja.com

HOW TO OPTIMIZE WEBSITE
SPEED?
#use AMP framework
#use CDN (content delivery network)
# cache your webpages
# use a litespace wordpress theme
# optimize images
# upload compressed files on CMS
# minify css, javascript and html
# reduce redirects
# do not use much motion graphics on website.
# improve serverhosting
www.kushagrapahuja.com

WHAT IS AMP?
AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework
that was launched as a joint initiative by Google and several other technology
and publishing companies. With AMP, it is possible to create simple mobile
websites that load almost instantly. Characteristic features of AMP are reduced
JavaScript and CSS elements, and the use of a Content Delivery Network. AMP
versions are specially designed for mobile phones.
www.kushagrapahuja.com

BROKEN LINKS?
A broken link is a web-page that can’t be found or accessed by a user, for various reasons.
Web servers will often return an error message when a user tries to access a broken
link. Broken links are also often known as “dead links” or “link rots.”
Reasons for broken links:
• The website owner entered the incorrect URL (misspelled, mistyped, etc.).
• The URL structure of your site recently changed (permalinks) without a redirect and it’s causing a
404 error.
• The external site is no longer available, is offline, or has been permanently moved.
• Links to content (PDF, Google Doc, video, etc.) that has been moved or deleted.
• Broken elements within the page (HTML, CSS, Javascript, or CMS plugins interference).
• Firewall or geolocation restriction does not allow outside access.
www.kushagrapahuja.com

HOW TO FIX BROKEN LINKS?
• Check Google Crawl Errors
• Avoid deep links in website unless (or until) required
• if the link is an external link, reach out to the linking website and request a fix
• Use of redirection mechanisms
• Recreate and replace the content at the broken URL
• Redirect (301) the broken page to another relevant page on your website.
• Leave as a 404
www.kushagrapahuja.com