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How to be Social

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These slides are for beginner who are planning to get kick started on Social Sites

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How to be Social

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  2. 2. -This presentation is not intended for people who has strong reservations aboutsocial media , as you can see the title is "be social "-the idea of this session is not to promote you being on the social sites throughoutthe day " during working hours" ...-I do not intend to bombard with you lot of text and slides-I am no social media guru or an expertI will be sharing my learnings which I have gathered while experimenting withdifferent tools available and interacting with fellow marketers from differentindustries -the views are my own.no offence to anybodys personal preference-image courtesy --Google 2
  3. 3. How many of you are on FB ?How many of you are on LinkedIn ?How many of you are on twitter?How many of you are on google plus?How many of you do checkins while hopping in different malls...watching amovie...going to a restaurant ?How many of you click a photo of the food which you are eating and upload on FB?If you have answered yes to all the questions ,Congratulations you have the traits of being social and are ready to take on the nextstep in the virtual word 3
  4. 4. --personal brandPeople think that putting crazy names will make them sound cool !!Another tip-pls dont hijack names of famous peopleBarackobama11Shakira20NarendramodifrommumbaiThese kind of user id will not bring any good to youIf you are afraid or do not want to put your real photo online , then you should beasking this question in the first place , do I want to be online.I think there is nobody here who hates baby pictures but there is a way to doit...create an album...or better create your babys FB profile...:D 4
  5. 5. --which platform...Now this totally depends on your own preference...you want to get connected topeople professionally ...go to LinkedIn ...your cousins ,school mates are on FB...bethere..your professional connections are on twitter...tweet ..you love to see and pinpictures..be on Pinterest...But then the key is...if you do not have time to post or keep your channelsupdated..then have a second thought...Now lets talk about social media fatigue...You recall orkut,hi5,Friendster,MySpace etc...they are not there now..Who knows if mark zuckerberg comes out with different notion for Facebook and itbecomes irrelevant for you So would you like to give a thought on buying your owndomain ? 5
  6. 6. --your postsThis is an example...pls dont think its my status !!!I am sure many of you might have come across these kind of relationship change...and then endless number of comments ...congratulatorymessages...sympathy/empathy types...consolation ones when somebody says I amgoing to get married Trip photos are fine...but dont post photos which captures youin total drunk stage.Your relatives are interested to see your new house but dont post the bathroom picsThere is a reason behind why you keep on hearing content is king..also you would notlike your kids / colleagues reading your posts which if aired on tv will only have beepsounds...There is a thumb rule -if you dont mind your boss reading that post , you are fine... 6
  7. 7. -we have thiefs in offline world and so does online thieves exist...content isprecious...somebody has invested hours in creating that...pls dont copy and pasteand claim that its your own..resharing and retweeting of content with due credit isappreciated.. 7
  8. 8. -we have thiefs in offline world and so does online thieves exist...content isprecious...somebody has invested hours in creating that...pls dont copy and pasteand claim that its your own..resharing and retweeting of content with due credit isappreciated.. 8
  9. 9. --take a break...the way its said ...take a chill pill.dont bombard your fans/followerswith content...let them breath and digest what you are posting... 9
  10. 10. --you are out there enjoying family time...friend time...dont be hooked on to yourphone by doing every singe checkin,posting constant updates and pictures offood,crowd etc ...do it but in a restrained manner... 10
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