Tadao Ando is a 58-year-old male architect living in Calgary, Alberta, Canada for 10 years for his job. He is married with a daughter and earns $20,000 per month. Sonja Ulmer is a 24-year-old female business student living in Calgary for 6 years to attend university. She is single and earns $1,000 per month as a student.

1. PERSONAS – B2C
Name Tadao Ando Sonja Ulmer
Personal
- Age
- Gender
- Education
58
Male
1st grade Architecture
24
Female
Master business
Family
- Spouse
- Children
- Relatives /
Friends
Wife
a daughter
Many
Single
Many
Work
- Job
- Income
- Why
- Net worth
Architect
$20,000 / month
Well design
5 houses
Student
$1,000 / month
Wants to get a job
2 cameras
Live
- Where
- How long
- Why there
Calgary / AB
10 years
For his job
Calgary / AB
6 years
To go to university

2. HUB & SPOKE
MILC
Mirrorless
interchangeable-
lens camera
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