Making research more brainy 23 june 2011[1]

3,092 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,092
On SlideShare
0
From Embeds
0
Number of Embeds
1,743
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Making research more brainy 23 june 2011[1]

  1. 1. Neuroscience and Research
  2. 2. Weaving richer connections •  Understand the human condition •  Simplify complexity •  Connect ideas
  3. 3. Unravelling the mind
  4. 4. Can We do Better?“Even though neuromarketing research has made remarkable progress during the last decade, both the underlying science and the application of the science to marketing are still developing and there are a number of questions and concerns that surround the field.”ARF Neurostandards Collaboration Project
  5. 5. ABC (and D)   Affect   Behavior   Context
  6. 6. Flesh and blood
  7. 7. Universal emotions
  8. 8. Efficient
  9. 9. What makes them great?
  10. 10. Nudges
  11. 11. What’s in a name?
  12. 12. Vision is not one system
  13. 13. Frames of Reference
  14. 14. Making Research VOCAL  Visual  Observational  Contextual  Analytical  Layered
  15. 15. www.tapestryworks.asia © Tapestry Works 2011

×