Call for papers2

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Call for papers2

  1. 1. For years marketers have controlled F F U n d O m e the dialogue with consumers but, The Transformation of Market Research CI: to reconnect marketers with consumers in Asia — new tools, new methodologies, new thinking. We have to be innovative to be relevant. Focussing on the theme of the conference, we are calling for papers that highlight opportunities and solutions in the context of ‘Future Fundamentals — the transformation of market research’. 0 New methodologies - Case studies in change - Demographic and social trends effecting change 0 Presentation developments - New advice for advertisers - Training and in—house development 0 Effective & profitable client partnerships The best outlines submitted will be chosen for presentation during the conference and will be in the running for the Best Paper Award, voted by conference attendees and awarded a $1,500 SGD cash prize. market research Submit a presentation outline by Jan 28 to be a part of this exciting event. societ Email to: babyng@mrssingapore. org. sg SING-APOREY

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