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Navigation: Purpose, mission, values, and culture


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Interested in navigating purpose, mission, value and culture? Check out this slide deck.

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Navigation: Purpose, mission, values, and culture

  1. 1. Jurgen Appelo @jurgenappelo Navigation Purpose, mission, values, and culture Thursday 15 October 2020, 9:00 CEST
  2. 2. Vision & Values Photo by Anastasia Petrova on Unsplash Vision = where is it worth going? Values = how do we get there safely?
  3. 3. People need clarity Clarity of vision and values brings motivation and productivity. Photo by David Travis on Unsplash
  4. 4. Kouzes & Posner Exemplary leaders know that if they want to gain commitment and achieve the highest standards, they must be models of the behavior they expect of others. - James Kouzes, Barry Posner
  5. 5. At the end of this session, you will… Have a succinct summary of goal setting models Know how to do use values effectively Have two new canvases for vision and value
  6. 6. Goals (recap) The 4 types of values The 8 rules for values Wrapping up Navigation
  7. 7. The Goal Cube – a goal framework thinking tool Why, What, and How Hierarchy of goals Different time scales Many dependencies
  8. 8. Big Hairy Audacious Goal (BHAG) Massive Transformative Purpose (MTP) Vision Mission Start with Why Moonshot 10x Goals
  9. 9. BHAGs, Moonshots, 10x Goals, and MTPs only cover the Why Note: time horizons are shrinking! What is Your Purpose?
  10. 10. Main focus on What, not How Usually annual timeframes Top-down implementations Usually tied to compensation Management by Objectives (MBO)
  11. 11. Key Performance Indicators (KPIs) Make objectives measurable Performance monitoring Usually focused on growth and delivery, not on discovery
  12. 12. Balanced Scorecard The first model that covers the entire goal cube
  13. 13. Balanced Scorecard (BSC) Starts with Why Combines MBO with KPIs Uses 4 different perspectives But still annual and top-down
  14. 14. Objectives & Key Results Committed objectives Quarterly performance To be achieved in full Aspirational objectives Bigger picture, riskier High failure rate is OK Objective Objective Objective Key Result Key Result Key Result Key Result Key Result Key Result
  15. 15. Quarterly cycles Mainly focused on discovery and growth, not delivery Dependencies in all directions NOT tied to compensation! Objectives & Key Results
  16. 16. Objectives & Key Results Easy to combine with BHAGs, 10x Goals, Moonshots Difficult (or impossible) to mix with MBO and BSC Takes a long time to get used to and to get good at
  17. 17. North Star Metric (One Metric That Matters) Proxies for shareholder value Total Users Acquired, Daily Active Users Monthly Recurring Revenue Proxies for customer value Minutes of Player Activity per Month per User Total Order Size per Customer Transfers or Rides per Customer per Month The North Star Metric is the single metric that best captures the core value that your product delivers to customers.
  18. 18. North Star Metric (One Metric That Matters) Laser focus on one metric Usually focused on growth, sometimes on discovery Compounding goals (“the bar keeps raising”)
  19. 19. One team goal per iteration Combines easily with OKRs Sprint Goal
  20. 20. Goal Setting Mash Up BHAG / Moonshot OKRs (some are bets) maybe a North Star Sprint Goals
  21. 21. Cover Story Vision Canvas
  22. 22. What you love What pays you What the world needs What you’re good at
  23. 23. Goals (recap) The 4 types of values The 8 rules for values Wrapping up Navigation
  24. 24. A lesson in humility Integrity Communication Respect Excellence 😂
  25. 25. Engagement or Addiction? Photo by Florian Olivo on Unsplash
  26. 26.
  27. 27. Photo by Paweł Czerwiński on Unsplash Photo by Matteo Vistocco on Unsplash Core Aspirational Permission-to-play Photo by Masaaki Komori on Unsplash Accidental Photo by Paul Murphy on Unsplash ValuesEnacted Desired Inside Outside
  28. 28. Patrick Lencioni An organization has integrity—is healthy—when it is whole, consistent, and complete, that is, when its management, operations, strategy, and culture fit together and make sense. - Patrick Lencioni
  29. 29. Goals (recap) The 4 types of values The 8 rules for values Wrapping up Navigation
  30. 30. 1. Make yourself special Photo by Maxim Potkin on Unsplash Values should help you stand out
  31. 31. 2. Keep it all meaningful Photo by Aarón Blanco Tejedor on Unsplash Values should hurt sometimes
  32. 32. 3. Pick values together Photo by Quino Al on Unsplash They should come from the core players
  33. 33.
  34. 34. 4. Show what’s expected Photo by Jurgen Appelo Always lead by example
  35. 35. 5. Weave the values in They should be the standard for evaluation everywhere Photo by Chris Bai on Unsplash
  36. 36. 6. Encourage speaking out Photo by Vidar Nordli-Mathisen on Unsplash Make it easy to share good and bad experiences
  37. 37. Photo: Kamil Sowa
  38. 38. 7. Reward and discourage Photo by Ariel on Unsplash The good should be celebrated, the bad should be addressed
  39. 39. The culture of any organization is shaped by the worst behavior the leader is willing to tolerate. - Gruenter and Whitaker (source unknown)
  40. 40. The culture of any organization is shaped by the best behavior the leader is willing to amplify.
  41. 41. 8. Practice storytelling Photo by Nong Vang on Unsplash Be transparent about the good things and the bad, repeatedly
  42. 42.
  43. 43. 1. Make yourself special 2. Keep it all meaningful 3. Pick values together 4. Show what’s expected 5. Weave the values in 6. Encourage speaking out 7. Reward and discourage 8. Practice storytelling Values that work
  44. 44. Vision and Values scale up and down You can do this at any organizational level, even personally Photo by David Clode on Unsplash
  45. 45. Goals (recap) The 4 types of values The 8 rules for values Wrapping up Navigation
  46. 46. What you love What pays you What the world needs What you’re good at
  47. 47. Core Wish ExpectedEmergent ValuesEnacted Desired Inside Outside
  48. 48. Resources
  49. 49. 50% discount coupon memberships50 • Adaptation - uncertainty, sense-making, mindset • Learning - self-transformation, growth mindset, mental models • Empowerment - control, influence, authority, decision-making • Collaboration - engagement, emotional intelligence, inquiry skills • Navigation - purpose, mission, values, culture • Communication - storytelling, advocacy, stakeholder management • Transformation - continuous transformation, systems thinking • Innovation - continuous innovation, innovation culture
  50. 50. Q & A
  51. 51.