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Moneythink Mobile Demo

A demo of Moneythink Mobile, a financial literacy app on Android and iOS. This presentation was presented by Sheryle Gillihan, Director of Partnerships of CauseLabs on behalf of Moneythink for a Caravan Studios' conference.

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Investing in 
Financial Literacy 
Piloting new ideas to create a lasting impact.
The Problem 
33% of U.S. adults do not pay their bills on time. 
! 
132 million U.S. adults lack emergency savings. 
! 
87 % don’t balance their checking account. 
! 
Nearly 1/3 of households don’t own a savings account.
How might we… 
How might we improve financial literacy and engage 
today’s youth to prepare them for future financial 
realities as they enter adulthood? 
!
Tar get Audience 
• High school students 
• Students from lower 
income households 
• Students with 
irregular income
Moneythink Pillars 
• Spending money 
mindfully; 
• Saving money; 
• Using financial 
products safely; and 
• Earning money.
we believe everyone 
deserves to enjoy the 
life-changing benefits 
of technology.

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Moneythink Mobile Demo

  • 1. Investing in Financial Literacy Piloting new ideas to create a lasting impact.
  • 2. The Problem 33% of U.S. adults do not pay their bills on time. ! 132 million U.S. adults lack emergency savings. ! 87 % don’t balance their checking account. ! Nearly 1/3 of households don’t own a savings account.
  • 3. How might we… How might we improve financial literacy and engage today’s youth to prepare them for future financial realities as they enter adulthood? !
  • 4. Tar get Audience • High school students • Students from lower income households • Students with irregular income
  • 5. Moneythink Pillars • Spending money mindfully; • Saving money; • Using financial products safely; and • Earning money.
  • 6. we believe everyone deserves to enjoy the life-changing benefits of technology.
  • 7. The Solution Build a mobile app that compliments the in class Moneythink curriculum and promotes ongoing engagement and targets behavioral change.
  • 9. Mentorship Moneythink Mobile enhances the existing mentorship model with simple dashboards and interactions that tie into the current classroom curriculum.
  • 13. Mentor Guidance Mentors receive instructions for each challenge guiding them on how to integrate it into their classroom curriculum.
  • 14. Student Behavior Students responded best to the intuitive challenges and so we found that we didn’t need to include a lot of instructions.
  • 16. Photo Challenges We learned that the students interacted more photo-based with challenges. ! Expression through images is familiar because of apps like Instagram.
  • 17. Social Exploration Also, high school kids are social online and they don’t necessarily care if they know the other person. ! In fact, they draw on others for inspiration.
  • 20. Familiar Habits We hope that by using familiar habits, the app visuals and peer to peer encouragement boosts learning and behavioral changes. ! < This challenge is called the Savvy Selfie.
  • 22. The Impact The current pilot will reach 1000+ students. ! We’re still learning what does and doesn’t work. ! If Moneythink Mobile promotes ongoing behavioral change towards be!er financial habits and produces a more lasting impact, it could change the way financial literacy is delivered to communities.
  • 23. we believe moneythink Mobile can impact the future of Financial Literacy.