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Investing in 
Financial Literacy 
Piloting new ideas to create a lasting impact.
The Problem 
33% of U.S. adults do not pay their bills on time. 
! 
132 million U.S. adults lack emergency savings. 
! 
87...
How might we… 
How might we improve financial literacy and engage 
today’s youth to prepare them for future financial 
rea...
Tar get Audience 
• High school students 
• Students from lower 
income households 
• Students with 
irregular income
Moneythink Pillars 
• Spending money 
mindfully; 
• Saving money; 
• Using financial 
products safely; and 
• Earning mone...
we believe everyone 
deserves to enjoy the 
life-changing benefits 
of technology.
The Solution 
Build a mobile app that compliments the in class 
Moneythink curriculum and promotes ongoing 
engagement and...
Mentorship 
Moneythink Mobile 
enhances the existing 
mentorship model with 
simple dashboards and 
interactions that tie ...
Mentor Guidance 
Mentors receive 
instructions for each 
challenge guiding 
them on how to 
integrate it into their 
class...
Student Behavior 
Students responded 
best to the intuitive 
challenges and so we 
found that we didn’t 
need to include a...
Photo Challenges 
We learned that the 
students interacted 
more photo-based 
with challenges. 
! 
Expression through 
ima...
Social Exploration 
Also, high school kids 
are social online and 
they don’t necessarily 
care if they know the 
other pe...
Familiar Habits 
We hope that by using 
familiar habits, the app 
visuals and peer to 
peer encouragement 
boosts learning...
The Impact 
The current pilot will reach 1000+ students. 
! 
We’re still learning what does and doesn’t work. 
! 
If Money...
we believe moneythink 
Mobile can impact the 
future of Financial 
Literacy.
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
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Moneythink Mobile Demo

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A demo of Moneythink Mobile, a financial literacy app on Android and iOS. This presentation was presented by Sheryle Gillihan, Director of Partnerships of CauseLabs on behalf of Moneythink for a Caravan Studios' conference.

Published in: Mobile
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Moneythink Mobile Demo

  1. 1. Investing in Financial Literacy Piloting new ideas to create a lasting impact.
  2. 2. The Problem 33% of U.S. adults do not pay their bills on time. ! 132 million U.S. adults lack emergency savings. ! 87 % don’t balance their checking account. ! Nearly 1/3 of households don’t own a savings account.
  3. 3. How might we… How might we improve financial literacy and engage today’s youth to prepare them for future financial realities as they enter adulthood? !
  4. 4. Tar get Audience • High school students • Students from lower income households • Students with irregular income
  5. 5. Moneythink Pillars • Spending money mindfully; • Saving money; • Using financial products safely; and • Earning money.
  6. 6. we believe everyone deserves to enjoy the life-changing benefits of technology.
  7. 7. The Solution Build a mobile app that compliments the in class Moneythink curriculum and promotes ongoing engagement and targets behavioral change.
  8. 8. Mentorship Moneythink Mobile enhances the existing mentorship model with simple dashboards and interactions that tie into the current classroom curriculum.
  9. 9. Mentor Guidance Mentors receive instructions for each challenge guiding them on how to integrate it into their classroom curriculum.
  10. 10. Student Behavior Students responded best to the intuitive challenges and so we found that we didn’t need to include a lot of instructions.
  11. 11. Photo Challenges We learned that the students interacted more photo-based with challenges. ! Expression through images is familiar because of apps like Instagram.
  12. 12. Social Exploration Also, high school kids are social online and they don’t necessarily care if they know the other person. ! In fact, they draw on others for inspiration.
  13. 13. Familiar Habits We hope that by using familiar habits, the app visuals and peer to peer encouragement boosts learning and behavioral changes. ! < This challenge is called the Savvy Selfie.
  14. 14. The Impact The current pilot will reach 1000+ students. ! We’re still learning what does and doesn’t work. ! If Moneythink Mobile promotes ongoing behavioral change towards be!er financial habits and produces a more lasting impact, it could change the way financial literacy is delivered to communities.
  15. 15. we believe moneythink Mobile can impact the future of Financial Literacy.

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