Toyota crisis


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Toyota crisis

  1. 1. Amandeep Kaur Christy Powell Sherry Tai Alexandra Vera
  2. 2. Toyota Corporation
  3. 3. Political Japan United States  Constitutional monarchy with a parliamentary government. Japanese constitution includes a bill of rights similar to the U.S Bill of Rights  Federal republic Constitution based federal Republic Strong Democratic tradition Limited regulation from the government
  4. 4. Economic Japan United States GDP $5.960 trillion (2012) Industrialized, free market economy Third largest in the world Labor force 64.97 million workers Fourth largest export market for United States goods and services Motor vehicles: 13.6 % Auto parts: 4.6% Export to the USA: 17.7% GDP 15.68 trillion (2012) Market oriented economy Imports Consumer goods (includes automobiles) 31.8% Labor force 159.1 million workers
  5. 5. Social Japan United States  Population 127.6 million (2012) Birth Rate 8.23 births / 1,000 population Life Expectancy 83 years old (2011)  Population 313.9 million (2012) Birth Rate 13.66 births / 1,000 population Life Expectancy 79 years old (2011) Vehicle usage around the World
  6. 6. Technology Japan United States  The worlds largest market for hybrids  Among world’s largest and technologically advanced producers of motor vehicles.  Rapid urbanization also weakens the demand for automobiles because Japan’s cities are connected with top quality public transportation.  People are finding that owning a car is not a necessity.  The US has the largest and most technologically powerful economy in the world  Being risk-takers, no other country can imitate it’s technological creativity.  David Kirkpatrick, Fortune senior editor said,” this is the country where some of the most important breakthrough products are still being created”.
  7. 7. Culture Hofstede’s Cultural Dimensions Power Distance Japan is more conscious of hierarchical position while the United States everyone has equal rights. Individualism Japan is more collectivist where as the U.S are more individualistic. Masculinity Japan is the most masculine in the world, they drive for excellence and perfection. The U.S. live to work to earn their money and higher status. Uncertainty Avoidance Japan is most UA on earth because of the constant threats of natural disasters and changes are so different to realize in Japan. In the US they accept new ideas, new products and are risk takers. Long Term Orientation People in Japan see their life as a very short moment, you do your best in your life time and that is all you can do. Their business is to serve the stakeholders and society at large for many generations to come. The US is more short term orientated where the business performance is based on a short term basis and profits are on a quarterly basis.
  8. 8. Analysis Japan was recuperating from the recall of Toyota products and Toyota was on its way of recovering from the recall fiasco that affected 14 million vehicles worldwide. On March 11, 2011 a 9.0 magnitude earthquake hit Japan and caused many damages to the Toyota manufacturing facilities. The earthquake shut down 11 nuclear power reactors and nearly 10% of Japan’s electrical power generation. Production was stopped in Japan and American car manufactures were to concerned because they rely on the Japanese companies for auto parts. The American manufacturing factories cut production because of the parts shortages but didn’t fire any employees. Since Japan is high in masculinity dimension, Toyota’s president and member of the founding family he repeatedly said the company remains committed to keeping production and jobs inside Japan.
  9. 9. Bibliography Hays, Jeffrey. "Facts and Details." TECHNOLOGY IN JAPAN: HIGH-TECH FACTORIES, MAGLEV TRAINS AND PATENTS. Oct. 2012. 28 Sept. 2013 <>. Kirkpatrick, David. "The United States of Technology?" CNNMoney. 06 July 2007. Cable News Network. 29 Sept. 2013 <>. Terry, Jordan. "Americans Don't Want Smaller Cars." The Atlantic. The Atlantic Monthly Group, 24 June 2009. Web. 30 Sept. 2013. < cars/20044/>. "Japanese Trains." Japanese Trains. Japan-guide, n.d. Web. 30 Sept. 2013. <http://www.japan->. Greimel, Hans. "Vehicle Demand Shrivels in Japan." Automotive News. Crain Communications, 1 Apr. 2013. Web. 30 Sept. 2013. < japan>. "Japan: Government." GlobalEDGE: Your source for Global Business Knowledge. Mar. 2012. Michigan State University. 28 Sept. 2013 <>. "THE HOFSTEDE CENTRE." Japan. 01 Oct. 2013 <>. "World Bank Group." World Bank Group. The World Bank Group. 01 Oct. 2013 <>.
  10. 10. Bibliography "Vehicles in Use | OICA." OICA. International Organization of Motor Vehicle Manufacturers, n.d. Web. 01 Oct. 2013. <>. Jaruzelsk, Barry. "The World's 10 Most Innovative Companies, And How They Do It." Forbes. Forbes Magazine, 4 Apr. 2011. Web. 01 Oct. 2013. < innovative-companies-apple-google-leadership-managing-how.html>. Vijayenthiran, Viknesh. "Toyota Overtakes BMW to Regain Most Valuable Brand Title." Yahoo Autos. N.p., 24 Mar. 2013. Web. 01 Oct. 2013. < bmw-to-regain-most-valuable-brand-title-202908276.html>. "History of Toyota." TOYOTA MOTOR CORPORATION GLOBAL WEBSITE. N.p., n.d. Web. 01 Oct. 2013. <>.