What does it take to find time for social media

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What does it take to find time for social media

  1. 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
  2. 2. Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
  3. 3. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Make Time For Social Media
  4. 4. Open Social Media: Where we tell it like it isHow much time do you need?• Reading: At least 1 hour/day• Writing blog posts: At least 1-2 hours/eachweek for writing, editing, finding images andresponding• Engagement: 20 minutes to 1 hour/day foreach platform• At least 1 hour each week for thinking andmeasuring successTotal: 1.4 to 2.4 hours/day minimum to be effectiveOne blog and one social media platform only
  5. 5. Open Social Media: Where we tell it like it isStep 1- Where’s the time? Find it! • Download file bit.ly/opensm_tables • Print out Table 1 and track two things: Everything you do everyday for a week Length of time you do it • Now, label anything you would deem non-essential as a Y for purging (You know you’ve got some!) • Stop doing the ones labeled with a Y • Now you have more time.
  6. 6. Open Social Media: Where we tell it like it isStep 2- Planning for social media• Print out table 2 from bit.ly/opensm_tables• Write down when you will be doing these three things represented by single letters:  R for Reading and/or Research  W for Writing  E for engagement• Now you know when you’re going to do it• Time to plan what to say
  7. 7. Open Social Media: Where we tell it like it isStep 3- Planning your content• Refer to your content strategy We covered last week, in case you missed it here’s the link to the slide show:http://slidesha.re/ContentStrategyHOA• Create a list of topics based on your content strategy• Create a list of subtopics for each topic For example: Real Estate topic-Loan subtopic- Effect of Credit rating
  8. 8. Open Social Media: Where we tell it like it isStep 4- Planning your activities• Print out table 3 from bit.ly/opensm_tables•Now plug in those topics and subtopics into table 3 on a weekly basis for a month• Yes, the table shows 5 weeks, that’sbecause some months have 5 weeks.• Now you have found the time and have a plan
  9. 9. Open Social Media: Where we tell it like it isYou’re probably saying:This is just a time management exercise,Where are the tips and tricks?Good time management and settingPriorities is where you startNow we get on with the tips.
  10. 10. Open Social Media: Where we tell it like it isTips• You don’t have to be everywhere Go to your content strategy Find out where your target is hanging out Focus on a few• You can use automation with moderation Great tool: Bufferapp.com, schedule sharing of your content. Just install the addon on your browser.
  11. 11. Open Social Media: Where we tell it like it isTips• Did the time management exercise and could not find the time? Hire a community manager Someone who knows your industry Pay a little more for a senior level otherwise you’d be paying them to learn on the job Don’t go for a junior intern, the lack of experience can hurt your efforts - Example, read this http://bit.ly/whynointern
  12. 12. Open Social Media: Where we tell it like it isTips• Is there any room for an intern? Yes! Monitoring of your topics Managing your database Thank you and your are welcome Social CRM, where is your target market In summary, tasks that don’t require advanced skills in marketing and customer management
  13. 13. Open Social Media: Where we tell it like it isTips• Every business owner needs to have a smart phone, lots of productivity apps• Incorporate tasks into unscheduled time Washing dishes (great time to think) Doing Laundry (great time to think) Pumping gas (RT, @mention) Waiting in grocery line (RT, @mention) Taking a shower (great time to think) Driving (look outside for inspiration)• Read the comments in this blog for other ways to include thinking time in your day: http://bit.ly/opnesm_makingtime
  14. 14. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/makingtime_feedback • Please ask questions

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