The fuss with Google+


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  • I sat in on a webinar last week that was supposed to be a tutorial on G+. The funny thing was the two people running the show couldn’t figure out how to use ‘sparks’ in the live demo! It’s kinda funny because anyone who has ever done a search on Google (and that’s pretty much everyone) can make a spark. Just put in your search terms into box and search. Then click on sparks and then ‘save search’ and its kept in the left margin in red…as a persistent search. It’s a subject specific news feed that draws on content within Google+ To be fair to the two presenters google just changed how to do this a week or two ago. ‘
  • I want to reiterate that I’m no ‘social media guru’. I’m not even an expert. I’ve just have had the opporunity to spend a little more time on this stuff than many other people. Social media stuff changes so quickly it’s difficult to keep up. Google introduced 90 changes to Google+ in its first 90 days. So I can’t predict what’s going to happened tomorrow much less what’s the future for Google+. We’ve seen how Google has given up on stuff I the past. Buzz, Wave, Jaiku are all on the garbage heap and they were pretty good products. But I deffo get the feeling that + is here to stay. Because the community is behind it. People are using it and it’s grwoing daily. One fact is certain. Google runs search on the web. There are other engines, but Google is far and away the king of search. It’s really the only players. And Facebook and Twitter and Linkedin are NOT google. If you’re business depends on people finding you online it would be folly to not get into Google+ . Here’s why….
  • The fuss with Google+

    1. 1. The fuss with Google+Sherrilynne StarkieOctober 19, 2011
    2. 2. Agenda• About SL• A brief history of Google & social networks• Why you need another social media platform• Ten top tips on making the most of Google+
    3. 3. SL and social media• 2004 Travel blogging• 2006 Strive Notes, LinkedIn• 2007 Facebook, Twitter• 2008 Isle of Man’s No. 1 Tweet Elite – Founded Social Media Club IoM (est. Third Thursday)• 2009• 2010 Twestival IoM (World No. 2)• 2011 Zdnet UK’s No. 1 Tech PR on Twitter – PRWeekUK’s No 2 Power Players of Social Media
    4. 4. Google & social networks
    5. 5. Another social media platform?• Do you really need one?• How is it different?• Is it worth the time?• Who else is actually using it?• What happens if I ignore it?
    6. 6. Here are the answers…
    7. 7. Top tips for Google newbies• Add info to your profile
    8. 8. Top tips for Google newbies• Organize your circles
    9. 9. Top tips for Google newbies• Profile pics scroll
    10. 10. Top tips for Google newbies• Flexible sharing
    11. 11. Top tips for Google newbies• Flexible visibility
    12. 12. Top tips for Google newbies• Notifications
    13. 13. Top tips for Google newbies• Photo editing
    14. 14. Top tips for Google newbies• Hangouts
    15. 15. Top tips for Google newbies• Sparks (aka Google+ searches)
    16. 16. Google+ in future?• SL an expert?• 90 changes in 90 days• SEO! • Add links • FB & Twitter are NOT Google. • Numbers…40 million users already!
    17. 17. Google+ in future?
    18. 18. My new ‘hangout’ Thornley Fallis Communications is one of Canada’s leading integrated marketing companies. We offer a complete range of social media services from initial strategic planning and process development through to social media website development and program execution. Whether an organization is dipping its toe into social media or is already fully immersed, Thornley Fallis & 76design have the knowledge and experience to help take it to the next level
    19. 19. Thank you! – @sherrilynne – – – –• 613 231 3355 x 225