Life in a PR agencySherrilynne StarkieVice-President Social Media & MarketingMarch 6, 2013
Our company• Integrated communications agency• Ottawa and Toronto• Social media pioneer• Smart solutions based on best pra...
Clients
PR agency of the 90s
“Back in the day”                                              The 90s• Print is king• Mainstream media rules• PR synonymo...
PR agencies today
Today
What you need to succeed…• Be Curious• Read & write… a lot• The devil is in the detail• Get involved!
Wednesday March 13, 2013                                      5:30-8 p.m.                                 Maxwell’s Bistro...
Life in a PR agency
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Life in a PR agency

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Considering a career in PR? What's working in an agency like?

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  • Source: PR DailyBe curious, ask questions, read the news.The more you read, and the broader the variety, the better writer you become.We live in a content-rich world. If you don’t write often, you won’t know how to create compelling and valuable content for your client(s).- A keen eye and attention to detail is important.Get involved- volunteer, network and make connections outside of your comfort zone.Many of us are shy… attend events that help you practise (IABC, CPRS)The people you meet can become your biggest allies in business.
  • Life in a PR agency

    1. 1. Life in a PR agencySherrilynne StarkieVice-President Social Media & MarketingMarch 6, 2013
    2. 2. Our company• Integrated communications agency• Ottawa and Toronto• Social media pioneer• Smart solutions based on best practices & digital tools and tactics• Insight, creativity, connection <- our process
    3. 3. Clients
    4. 4. PR agency of the 90s
    5. 5. “Back in the day” The 90s• Print is king• Mainstream media rules• PR synonymous with publicity• Labour relations, investor relations, health care, product publicity, B2C and B2B.
    6. 6. PR agencies today
    7. 7. Today
    8. 8. What you need to succeed…• Be Curious• Read & write… a lot• The devil is in the detail• Get involved!
    9. 9. Wednesday March 13, 2013 5:30-8 p.m. Maxwell’s Bistro & Pub $20/ person students rebate Guest speaker:Isabelle Perrault- Lachapelle Director of Marketing Ottawa Senators

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