76insights
Measuring what matters for content
marketers

Sherrilynne Starkie
The Wanamaker problem

“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half!”
Tools for content marketers
What matters?
• Does my content resonate?
– Which content travels further?

• Who are the true influencers?
– Which indivi...
How to drive the agenda?
• How do I get audiences to care?
– Which issues to focus on?

• How can I drive conversation?
– ...
76insights is a simple tool
• It has powerful benefits!
– Watchlists
• Unlimited in number and any feeds
• Keep them priva...
Enough tell…let’s show!
Upcoming SlideShare
Loading in …5
×

76insights - measuring what matters to content marketers

318 views

Published on

A smart new tool that lets content marketers understand what content resonates, who are true influencers and which discussions are important

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
318
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • These are just a few examples of the hundreds of content management tools there are out there. Some are for content development, some distribution, some monitoring and analytics. The social internet is a really big universe and all these tools will help you understand one aspect or a small piece of it. Here’s difference. 76Insights helps you understand YOUR universe.
  • What content marketers really want to know is what matters? There is so much data out there, so many analytics, so much noise. But what really matters to me and my content marketing activity? How can I keep a handle on it. Our tool, 76 insights will allow you to answer all these questions. You’ll discover which of your content tends to be shared more, by whom and how. Importantly, you’ll also see what’s not working so you can adjust your creation program. 76insights let you see at a glance, who are those people in your community that actually have influence and you’ll be able to track their conversations too. Indeed you’ll see what topics and conversations are catching fire, and use that data to decide how to, or if, you should take action.
  • This is what content marketers want. They want influence and they want to drive the conversation around issues that important to them
  • With 76insights it’s your universe. You compile watchlists to monitor your communities. Monitor your own content and feeds. Watch influencer communities, See what your competitors and partners are doing…all at a glance. Keeping your watchlists private is cool. Exposing them to the world might be cooler, in the right conditions. Talk about Rogers and Edmonton. The visualization tools let you see instantly, who’s active, what influence they have, what issues they’re discussing. Click throughs let you drill down into the data to get granular details. And the reports are downloadable and shareable so you can keep internal stakeholders informed and give content creators the big picture.
  • 76insights - measuring what matters to content marketers

    1. 1. 76insights Measuring what matters for content marketers Sherrilynne Starkie
    2. 2. The Wanamaker problem “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”
    3. 3. Tools for content marketers
    4. 4. What matters? • Does my content resonate? – Which content travels further? • Who are the true influencers? – Which individuals should be engaged? • Which discussions are important? – Where are relevant conversations taking place?
    5. 5. How to drive the agenda? • How do I get audiences to care? – Which issues to focus on? • How can I drive conversation? – Which channels to focus on? • How can shape opinion? – Who to get onside for which issues?
    6. 6. 76insights is a simple tool • It has powerful benefits! – Watchlists • Unlimited in number and any feeds • Keep them private or make the public – Visualizations • Identify outliers and influencers • Identify the forces of conversations – Reports • Downloadable and shareable • Easy to understand
    7. 7. Enough tell…let’s show!

    ×