There is an idea in the business world that there is a magic length for white papers. Go beyond that magic length - the theory goes - and people will not read your white paper.
Is this true or not? There are tons of articles on the internet that say a white paper should be a certain length. However, they rarely explain how they came up with those numbers.
The article, ‘The Ideal Length of the White Paper’, considers the question of the length of white papers more deeply. The article examines recent research in the technical field on white paper length and its relationship to efficacy.
Readers can expect to come away with a deeper understanding of what makes white papers effective as well as a greater ability to make empowered decisions concerning their white paper communications.