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On-Demand
Audio
For
Inbound
Marketing
Sheree Martin
Your On-Demand Audio
Strategist & Producer
ShereeMartin.com
57 millionThat’s how many Americans listen to at least one podcast each month.
Source: Edison Research & Triton Digital: 2...
Every Brand, Every Person
is a Media Company
The Gatekeepers Are No Longer In Control
ShereeMartin.com Your On-Demand Audi...
Your Podcast or Other On-Demand Audio for Your Brand Newsroom
Is like having
Your Own
Radio Station
Sheree Martin - Your O...
These businesses and service
providers are a perfect fit for
on-demand audio.
Content can be produced as a
limited run ser...
On-Demand Audio
Digital Content
Strategy | Production | Consulting
Alabama Businesses & Nonprofits
ShereeMartin.com
Birmin...
On-Demand Audio Can Be:
Created from Existing Content
And
Repurposed for New Content
Do you
currently
use:
Digital Newsroo...
427,121That’s how many workers drive to work alone each day
in the Birmingham - Hoover metro area.
The average commute is ...
Your On-Demand Audio
Strategist & Producer
B.A. in Broadcasting
J.D. & LL.M. (Law & Tax Law)
Ph.D. (Mass Communication)
Di...
Develop Strategy and
Produce & Publish
Audio Content
I Help Businesses & Agencies
ShereeMartin.com - Your On-Demand Audio ...
Disclosure: Testimonial for Writing, Not Audio Consulting
Disclosure: Testimonial for Writing, Not Audio Consulting
Let’s Talk About Your
Business
Audio
Strategy
Email me:
Sheree@ShereeMartin.com
Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin
Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin
Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin
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Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

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Overview of how businesses can take advantage of the boom in podcast and on-demand audio listening to create brand radio stations for their digital newsroom. Created by content strategist and podcaster, Sheree Martin. This slide deck is focused on Birmingham, Alabama but all of the slides except 2 are applicable everywhere.

Published in: Marketing
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Your On-Demand Audio Strategist for Inbound Marketing - Sheree Martin

  1. 1. On-Demand Audio For Inbound Marketing Sheree Martin Your On-Demand Audio Strategist & Producer ShereeMartin.com
  2. 2. 57 millionThat’s how many Americans listen to at least one podcast each month. Source: Edison Research & Triton Digital: 2016 Infinite Dial Report ShereeMartin.com Your On-Demand Audio Strategist & Producer
  3. 3. Every Brand, Every Person is a Media Company The Gatekeepers Are No Longer In Control ShereeMartin.com Your On-Demand Audio Strategist & Producer
  4. 4. Your Podcast or Other On-Demand Audio for Your Brand Newsroom Is like having Your Own Radio Station Sheree Martin - Your On-Demand Audio Strategist and Producer
  5. 5. These businesses and service providers are a perfect fit for on-demand audio. Content can be produced as a limited run series or on-going podcast with indefinite duration. You Are Technology Service Provider Industrial OEM or Wholesaler Law or Accounting Firm Architect, Builder, Developer Landscaping and Lawn Care Healthcare Provider Real Estate Broker Consumer Products Brand Journalism / Customer Education
  6. 6. On-Demand Audio Digital Content Strategy | Production | Consulting Alabama Businesses & Nonprofits ShereeMartin.com BirminghamShines.com IgniteAlabama.com
  7. 7. On-Demand Audio Can Be: Created from Existing Content And Repurposed for New Content Do you currently use: Digital Newsroom/Brand Journalism White Papers & Case Studies FAQ Pages Feature Stories & Blog Posts Customer Testimonials Backgrounders Top Producer Profiles Customer Service Department
  8. 8. 427,121That’s how many workers drive to work alone each day in the Birmingham - Hoover metro area. The average commute is 25 minutes, each way. That’s 50 minutes in the car. Source: 2013 American Community Survey (US Census), analyzed by the Brookings Institution, Reported by al.com Sheree Martin - Your On-Demand Audio Strategist & Producer
  9. 9. Your On-Demand Audio Strategist & Producer B.A. in Broadcasting J.D. & LL.M. (Law & Tax Law) Ph.D. (Mass Communication) Dissertation: Broadcast Radio Programming: A Content Analysis to Measure Diversity in Radio Airplay SHEREE MARTIN Podcast Host & Producer Birmingham Shines Ignite Alabama Discover Grow Shinecast Business Transactions Lawyer (12 years) Former Shareholder in Rosen, Cook, Sledge, Davis, Carroll & Jones, P.A. (now Rosen Harwood, P.A.) Developed & Taught Course in Digital Content Strategy for Social Business JMC 380: Social Media Practices at Samford U. Joined Prodigy in 1990 and Have Been “Online” Ever Since, Building Relationships, Producing & Sharing Digital Content
  10. 10. Develop Strategy and Produce & Publish Audio Content I Help Businesses & Agencies ShereeMartin.com - Your On-Demand Audio Strategiest & Producer I provide audio strategy consulting services nationwide. This Slide Deck Created for Birmingham Market.
  11. 11. Disclosure: Testimonial for Writing, Not Audio Consulting
  12. 12. Disclosure: Testimonial for Writing, Not Audio Consulting
  13. 13. Let’s Talk About Your Business Audio Strategy Email me: Sheree@ShereeMartin.com

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