Messaging in Today's Media (for small nonprofits): Alabama Water Rally

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Breakout session at the Alabama Water Rally, March 16, 2013 by Sheree Martin

A quick look at how national and state media has changed in recent years. The focus is on how to communicate directly with

Published in: Self Improvement
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Messaging in Today's Media (for small nonprofits): Alabama Water Rally

  1. 1. Messaging In Todays Media Alabama Water Rally March 16, 2013 Sheree Martin, J.D., LL.M., Ph.D. Assistant Professor, Samford University
  2. 2. I grew up here
  3. 3. What Well Cover Today•  The state of official news media in 2013 o  National o  Alabama•  Media Trends & Internet Trends•  "Messaging" in 2013
  4. 4. The Old Days
  5. 5. Mary Meeker, KPCB Internet Trends, May 30, 2012
  6. 6. Source: http://www.forbes.com/sites/lewisdvorkin/2012/11/13/inside-forbes-journalists-need-to-understand-the-ad-business-not-sulk-and-go-home/
  7. 7. Content, Not "News"
  8. 8. Source: Mary Meeker, KPCB, December 3, 2012: Internet TrendsYear-End Update
  9. 9. The Good NewsPhoto Credit: Liz West (User: "Muffet" on Flickr) Used under noncommercial Creative Commons license: http://www.flickr.com/photos/calliope/5769315849/
  10. 10. HelpfulInformationStorytelling
  11. 11. Website
  12. 12. Content Curation
  13. 13. Audience
  14. 14. Tell yourstory.
  15. 15. How Could We Repurpose This Story?
  16. 16. 3 Great Books
  17. 17. Twitter: @RealSheree

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