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Despite the many advances in technology, one of the most important parts of our lives – healthcare – continues to be a cautious and slow adopter. This is not because of the shortage of relevant technologies (quite the contrary, a lot of innovation geared at this space has taken place); rather, it is due to the healthcare industry itself, which is difficult to work with due to its complicated legislation, resistance from healthcare institutions and professionals and the tight funding conditions that most public healthcare institutions are subject to. It is also the case that outside the large-scale and traditional IT environment, the healthcare industry lacks a strong collaboration model with the world of technology innovation. Investing in healthcare needs to take a long-term perspective and requires great knowledge of the inherent challenges that will be faced. The high tech industry, on the other hand, has little patience. Tech companies, including those that are excited by recent big data opportunities should be warned: it takes a battle to get your teeth into the healthcare sweet spot.