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Writing About WordPress: Helping Yourself, by Helping Others -- WordCamp Orlando 2014

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Writing About WordPress: Helping Yourself, by Helping Others -- WordCamp Orlando 2014

  1. 1. Writing About WordPress: Helping Yourself, by Helping Others Josh Pollock -- @Josh412 -- WordCamp Orlando 2014
  2. 2. Hi, I'm Josh I Do A Lot Of Things
  3. 3. What I Do HoloTree Team Decision Making Pods Custom Content Types & Fields The Big Two
  4. 4. What Else I Do ● Professional Blogger ○ Torque, Tuts+, WPMUDEV, WPBeginner, Elegant Themes, etc. ● Freelance Developer ○ Specializing in data architecture, Pods integration & REST API work. ● Wrote A Bunch Of Other Stuff ○ https://profiles.wordpress.org/shelob9/ ○ https://github.com/shelob9 ○ https://packagist.org/shelob9 I Do Lots of WordPress Stuff
  5. 5. I Got Where I Am Today By Helping People That's It
  6. 6. Goals For This Talk ● Get better at what you do. ● Make more money doing what you do. ● Teach others about what you're best at. ● Share your gifts. ● Make the world a little better.
  7. 7. But First READ!!
  8. 8. Don't Just Read… Read The Best..
  9. 9. & Know Why They Are The Best.
  10. 10. Aligning Pragmatism and Idealism Just like the GPL...
  11. 11. What This Talk Will Cover ● Writing Strategically ● Where To Write ● Getting Paid To Write Or Getting Paid By Writing
  12. 12. Writing Strategically Part 1
  13. 13. Writing Strategically What Do You Want People To Think You Are Good At?
  14. 14. Write To Learn
  15. 15. Write To Show Off
  16. 16. Write To Promote A Product
  17. 17. Write To Evangelize
  18. 18. Write To Kiss Ass
  19. 19. Write To Reuse
  20. 20. Write So You Do Not Have To Repeat Yourself
  21. 21. Where To Write? Part 2
  22. 22. Where To Write Define Your Goal Then Figure Out How You Can Reach Your Goal By Helping Others?
  23. 23. Your Blog? Your Company's Blog?
  24. 24. Your Product's Blog?
  25. 25. For Pay?
  26. 26. Getting Paid Part 3
  27. 27. Getting Paid Whether It's Direct or Indirect, What Defines Conversion? Whether you Write For pay or not your posts should be creating work for you.
  28. 28. Sell Your Posts
  29. 29. Have Your Posts Sell You
  30. 30. Important Takeaways Wrapping Up
  31. 31. Before You Can Do Any of This ● Know what you have to offer. ● Know who needs it. ● Know what they read.
  32. 32. Give Back Strategically What's Your Return On Contributing To WordPress? ● Fix what you need fixed. ● Contribute to what you use.
  33. 33. Give Back Strategically This isn't just about maximizing personal gain, it's about maximizing your contribution.
  34. 34. Questions? Ask Now or Ask Later Josh@JoshPress.net @Josh412

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