1. Frameworks
For Freelancers
DOUBLE TIME IT
Shelly Peacock @Spinbird

2. Hey New Client-
Pick out a
NEW THEME!

3. Hey New Client-
I will
CUSTOMIZE IT!!

6. Welcome to

7. Welcome to
THEMEFLEET 2016

8. Welcome to
THEMEFLEET 2016

9. And then there is:

10. themeforest

11. EHR MAGHERD

13. And -3 months later-
Theme Update
!!!%$&*...%%$!

15. Destination: Framework

16. Starter Theme vs. Framework

17. Starter Theme vs. Framework
A Starter theme is a SHELL, that you build parts
for- then own it FOREVERMORE.
(Own=SUPPORT)

18. Starter Theme vs. Framework
A Starter theme is a SHELL, that you build parts
for- then own it FOREVERMORE.
{Own=SUPPORT}
Theme frameworks have core and then extend
more core functionalities AND they require a
parent/child theme relationship

19. Starter Theme vs. Framework
A child theme is a theme that inherits
the functionality and styling of
another theme, called the parent
theme. Child themes are the
recommended way of modifying an
existing theme.
-WordPress Codex

20. Build Me Please.

21. Saved
Time

23. Fancy

24. Framework (Parent)
Always Install First

25. Child Theme (A copy with
safe editing)

26. DEEPLY
DEEPLY

27. Framework Call to Muster

28. Framework Call to Muster

29. Learning
Curve
Level

30. Builder Options
Framework Call to Muster

31. iThemes.com
Framework Call to Muster

32. Framework Call to Muster

33. Framework Call to Muster
* Large Library of Child Themes
* Incredible Educational Resources
* Good size forum community
* ECommerce compatible
* Can have different layouts per page
Pros:

34. Framework Call to Muster
* Big learning curve--could be more
intuitive
* Harder to customize
* Community is pretty much all forum
Cons:

35. Framework Call to Muster
More KAAAAHHNN!s:
* Not all child themes are responsive
* Pretty expensive for ToolKit-
--but, coupons are available for renewal--

36. Framework Call to Muster

37. Learning
Curve
Level

38. PootlePress.com/Academy
WooThemes.com/canvas
Framework Call to Muster
WooThemes.com/storefront/

39. Pros:
* Short learning curve
* More customize than code
* WooCommerce compatible
* Responsive
* Dedicated section for custom code
* Zero Code knowledge required
Framework Call to Muster

40. Cons:
* Heavy framework
* Too many options
* EXPENSIVE: $399 annually--only for
the themes… but could be changing due
to merge with Automattic- stay tuned.
Framework Call to Muster

41. Framework Call to Muster

42. Learning
Curve
Level

43. Design Samples:
Quiroz.co/
thedesignspace.co/
hernewtribe.com/
Resources:
elegantthemes.com/blog/category/resources/
elegantmarketplace.com/
ElegantThemes.com/Divi
Framework Call to Muster

44. Pros:
* HUGE Community
* Lots of options
* EMP Child Theme maker
* Responsive
* PRICE: $249 for all themes
* Premium support and Divi Plugins
Framework Call to Muster

45. Cons:
* Learning Curve--mainly from all
the options
* Harder to “deep” customize
Framework Call to Muster

46. Framework Call to Muster

47. Learning
Curve
Level

48. Learning
Curve
Level

49. Get Genesis:
StudioPress.com
Get Help:
Carriedils.com
Sridharkatakum.com
StudioPress.com/Get-Started
BillErickson.net/code/
Framework Call to Muster

50. Pros:
* Beautiful Code
* More Plugins than any other
* Widget based
* HTML5, Accessibility
* Responsive
Framework Call to Muster

51. More Pros:
(What? You wanted more KHAAAAHHHNN!!!s?)
• Schema baked into code
• Hook Based
• Cutting edge designs
• Price: $59.95 for Framework and
Sample Theme
• $499.95 Pro-Plus All Theme Package
($99.95/YR)
Framework Call to Muster

52. Cons:
* Can be a steep learning curve
(learn how hooks work first)
* You might need code help at
first--but push on through
* Um, can’t think of any more
Framework Call to Muster

53. (well, more anyway)
• Foundation foundation.zurb.com
• Headway headwaythemes.com
• MAKE themefoundry.com
• Gantry gantry.org
• FighterJet fighterjet.io
NEXT Generation

55. Frameworks.
The Final Frontier.
@Spinbird
SpinbirdGroup.com
Shelly@spinbirdgroup.com