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Why Aren't My Leads Converting? 9 Common Mistakes

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You’re finally driving traffic to your website, but it’s just not capturing qualified leads. The cause might be a small tactical thing or it could be that your brand story isn’t compelling the right people to take action at the right time. Shelly Bowen, 16-year digital content strategist and founder of Pybop, brings you nine surprisingly common content strategy mistakes that make leads hesitate and even turn them away. Learn how to:

Optimize lead capture and conversion by eliminating common mistakes
Leverage your audience journey to find opportunities for user experience improvements
Identify whether your brand story is strong enough to convince your audience
Make taking action a compelling and satisfying experience for your audience

Learn more about the speaker: http://pybop.com/about-shelly-bowen/

Published in: Business
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Why Aren't My Leads Converting? 9 Common Mistakes

  1. 1. #SDAOM @PYBOP SHELLY BOWEN, CHIEF CONTENT STRATEGIST Why Aren’t My Leads Converting?
  2. 2. #SDAOM @PYBOP Success: Leads captured! Problem: They’re not active. Why??? The Setup
  3. 3. #SDAOM @PYBOP The Data Blend Timing TacticalBrand Story
  4. 4. #SDAOM @PYBOP Compel people to take action with the right story at the right time. The Goal
  5. 5. #SDAOM @PYBOP 9 Common Mistakes to Avoid
  6. 6. #SDAOM @PYBOP The wrong people are being captured. WHY AREN’T MY LEADS CONVERTING? Mistake #1
  7. 7. #SDAOM @PYBOP Mistake #2 You asked too soon. Or too late. Or too often. WHY AREN’T MY LEADS CONVERTING?
  8. 8. #SDAOM @PYBOP Mistake #3 You interrupted something more important. WHY AREN’T MY LEADS CONVERTING?
  9. 9. #SDAOM @PYBOP Mistake #4 It’s too difficult. WHY AREN’T MY LEADS CONVERTING?
  10. 10. #SDAOM @PYBOP Mistake #5 You asked without a why. WHY AREN’T MY LEADS CONVERTING?
  11. 11. #SDAOM @PYBOP Mistake #6 It’s all about you, not them. WHY AREN’T MY LEADS CONVERTING? (On the flipside, you got creepy- personal.)
  12. 12. #SDAOM @PYBOP Mistake #7 You forgot a layer of authenticity and credibility. WHY AREN’T MY LEADS CONVERTING?
  13. 13. #SDAOM @PYBOP Mistake #8 Too many calls to action or choices. WHY AREN’T MY LEADS CONVERTING?
  14. 14. #SDAOM @PYBOP Mistake #9 You didn’t ask. WHY AREN’T MY LEADS CONVERTING?
  15. 15. #SDAOM @PYBOP Activity 1. The wrong people are being captured. 2. You asked too soon. 3. You interrupted something more important. 4. It’s too difficult. 5. You asked without a why. 6. It’s all about you, not them. 7. You forgot authenticity and credibility. 8. Too many calls to action or choices. 9. You didn’t ask. WHY AREN’T MY LEADS CONVERTING? } Tactical Timing Brand story
  16. 16. #SDAOM @PYBOP 1. The wrong people are being captured. 4. It’s too difficult. 9. You didn’t ask. Blend Timing TacticalBrand Story 2. You asked too soon. 3. You interrupted something more important. 5. You asked without a why. 6. It’s all about you, not them. 7. You forgot authenticity and credibility. 8. Too many calls to action or choices.
  17. 17. #SDAOM @PYBOP Shelly Bowen Shelly@pybop.com @shelbow Questions? Ask a Content Strategist!

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