Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using the Phone to


Published on

  • Be the first to comment

  • Be the first to like this

Using the Phone to

  1. 1. Using the Phone to Raise Funds <ul><li>Linda Lysakowski, ACFRE </li></ul><ul><li>Capital Venture </li></ul>
  2. 2. Phonathon/Direct Mail <ul><li>Balance Sheet: </li></ul><ul><li>Phonathon Direct Mail </li></ul><ul><li>6-8% response 2% response </li></ul><ul><li>Personal Impersonal </li></ul><ul><li>Bonding with donors Less control </li></ul>
  3. 3. How many people get out of the bathtub to answer a letter?
  4. 4. Ways to Use Telemarketing <ul><li>Thank Your Donors </li></ul><ul><li>Research Your Case </li></ul><ul><li>Recruit Volunteers </li></ul><ul><li>Update Your Files </li></ul><ul><li>Build Confidence in Volunteers & Staff </li></ul>
  5. 5. Using the Phone to Increase $$$ <ul><li>Annual Giving </li></ul><ul><ul><li>Acquire new members or donors </li></ul></ul><ul><ul><li>Upgrade donors </li></ul></ul><ul><ul><li>Increase participation </li></ul></ul><ul><ul><li>Renew members </li></ul></ul>
  6. 6. Using the Phone to Increase $$$ <ul><li>Capital Campaigns </li></ul><ul><ul><li>Clean-up Phase </li></ul></ul><ul><li>Major Donors </li></ul><ul><ul><li>When personal visits are not possible </li></ul></ul><ul><li>Planned Giving </li></ul><ul><ul><li>Prospecting </li></ul></ul>
  7. 7. Using the Phone to Increase $$$ <ul><li>Special Events </li></ul><ul><ul><li>Invitation reminders </li></ul></ul><ul><ul><li>RSVPs </li></ul></ul><ul><li>Volunteer Recruitment </li></ul><ul><ul><li>Phonathon stand alone or as part of annual appeal </li></ul></ul>
  8. 8. Using the Phone to Increase $$$ <ul><li>Information Gathering </li></ul><ul><ul><li>Marketing—surveying customer needs </li></ul></ul><ul><ul><li>Prospect/donor research </li></ul></ul><ul><ul><li>Matching gift employer information </li></ul></ul><ul><ul><li>Update mailing information </li></ul></ul>
  9. 9. Satisfaction with Telemarketing