Framework for Technological Literacy
Classroom Activity by New Jersey Educator
Title: Telemarketing for the “NEW” Local Phone Author Information:
Name: Kristanne Coppola
Content Area: Technological Literacy School: Howell Middle School
Grade Level: 7-8 South
District: Howell Township
County: Monmouth County
Student Learning Objectives: NJ Core Curriculum Content Standards
Students will be able to: Content Standard Grade Strand CPI
1. Create a database.
2. Create forms to fill in Technologica 8.1 8 A 9
3. Print a report based on a Literacy
8.1 8 B 5,9,12
Career 9.1 8 A 7
Career 9.2 8 A 1,3
Mathematics 4.5 All A 1,2,3
Purpose and Overview:
This purpose of this activity is to provide students with real- life experiences that replicate the
telemarketing/ordering process. Students are asked to input information, as if they were a
telemarketer or a clerk taking an order over the phone. This may be done on a computer in
the workplace- readiness class. This activity assumes students have some knowledge of
databases such as rows, columns, fields, and queries. This might be a culminating activity
for a course or end of semester activity for students.
1. Teacher finds a page in the phone book to copy for the students.
2. Together the class discusses
the types of information
needed by someone taking
orders over the phone.
NOTE: Examples include:
First Name, Last Name,
Address, and Phone Number
Include some yes/no questions
such as: 1. Do you have
Verizon/specific name of a
company? 2. Are you satisfied with your phone service? 3. Are you interested in
learning more about “Coppolaphone”? (You can name the new company anything you
3. Then the teacher models how to label the fields. Using Access,
create a Table through the design view.
This set of directions may change,
depending on the program used.
4. Teacher demonstrates naming the
fields and changing the type of data
included in each field.
The phone number field should be
text, so that you can include the dash.
5. Teacher demonstrates for the
Yes/No questions by changing the field
type from the drop down menu.
6. Teacher demonstrates closing out
of the table mode. Save the table and
the primary key. Change to forms and
choose the form Wizard.
7. In the Wizard, follow the cues to
create the windowed forms.
8. Teacher directs students to use
information from the phonebook to fill in
each section of the form. Teacher
can assign which people have Verizon,
which ones are satisfied, or which ones
Form should look something like this:
Teacher asks students to Print 1 BLANK form. If not done previously, the teacher may
need to demonstrate printing.
9. Teacher demonstrates hitting the following button to move to the next form.
10. Teacher determines the number of periods to input the names, addresses, and phone
numbers from the telephone book. (NOTE: 10-20 numbers may be adequate.)
11. Teacher demonstrates clicking on Table to view the names. Next, teacher asks
students to print one copy for their table.
12. Now, it is time to print out the report of how many new clients want to change phone
companies and switch to “Coppolaphone”.
13. Teacher demonstrates how to Create a Query using the design view. It will ask if you
want to use the table of information you just created. The screen will then look as
14. Teacher demos Clicking the drop down box in the 1st section and chooses Last Name.
15. Teacher demos Clicking the drop down box in the 2nd section and chooses First Name.
16. Teacher demos Clicking the drop down box in the 3rd section and choosing Phone
17. Teacher demos Clicking the drop down box in the 4th section and choosing
18. Teacher demos Save the Query as “Coppolaphone” 1 and closes.
19. Teacher demos Select to create a report using the Report Wizard. It will look like the
20. Teacher demos selecting the Query name in the box.
21. Teacher demos Clicking the arrow to add the available fields to the selected field.
22. Teacher Clicks Next TWICE.
23. In the top box, Click “Coppolaphone” Ascending Click Next.
24. Teacher demos Click Next 2 More times.
25. Teacher demos Changing the Title of your Report to First and Last Name.
26. Teacher demos click Finish.
27. The report should appear. Teacher directs students to print a “good” report.
28. Teacher allows time for students to complete the assignment.
Assessment Strategy: Checklist
For Assessment purposes, the teacher should use checklists to see if lesson directions were
completed. A sample checklist used for this activity follows:
Checklist for “Coppolaphone”
1. Printed out a blank form 1. ________
2. Had appropriate fields: 2.
a. First Name a. ________
b. Last Name b. ________
c. Address c. ________
d. Phone Number d. ________
e. Verizon Check off e. ________
f. Satisfied Check off f. ________
g. “Coppolaphone” Check Off g. ________
3. Printed out the Table 3. ________
4. Had appropriate # of Names (I use 4. ________
5. Had 15 people interested in 5. ________
6. Printed out the Report 6. ________
7. Correct fields (from Query) 7. ________
8. All people interested in
“Coppolaphone” on top. 8. ________
The teacher created this lesson using Microsoft Access. If another database program is used
by a school or district, the concept and lesson can be adapted to any available database