SoftLine Group: 2004 major results


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SoftLine Group: 2004 major results

  1. 1. SoftLine Group 2004 major results & 2005 plans Russia CIS Moscow 2005 Software licensing, Consulting, Education
  2. 2. Main sections <ul><li>Core business principles </li></ul><ul><li>Organizational Structure </li></ul><ul><li>2004 business results </li></ul><ul><li>2005 plans and forecast </li></ul>Software licensing, Education, Consulting
  3. 3. SoftLine core business principles <ul><li>Keep leading positions </li></ul><ul><li>Marketing = base and focus </li></ul><ul><ul><li>Response and listen to market and each customer demand </li></ul></ul><ul><ul><li>High-Quality customer service, professional approach and reliability </li></ul></ul><ul><li>Frankness and openness to customers, vendors and employees </li></ul>Software licensing, Education, Consulting
  4. 4. SoftLine Organizational Structure <ul><li>Core businesses </li></ul><ul><ul><li>Licensing and delivering Software </li></ul></ul><ul><ul><li>IT training and education </li></ul></ul><ul><ul><li>IT and Business consulting </li></ul></ul><ul><li>Business Geography </li></ul><ul><ul><li>Russia (Moscow, Khabarovsk, Novosibirsk, Yekaterinburg, Rostov-na-Donu, Nizhniy Novgorod, St. Petersburg ) </li></ul></ul><ul><ul><li>Belarus ( Minsk) </li></ul></ul><ul><ul><li>Ukraine ( Kiev ) </li></ul></ul><ul><ul><li>Kazakhstan ( Almaty, Astana ) </li></ul></ul><ul><ul><li>Uzbekistan ( Tashkent ) </li></ul></ul>Software licensing, Education, Consulting
  5. 5. SoftLine: Software licensing and delivery . #1 position on software market <ul><li>SoftLine Trade – sales to corporate End Users . 2004 Largest partner </li></ul><ul><ul><li>Microsoft, Symantec, Veritas, Autodesk etc. </li></ul></ul><ul><li>AXOFT – pure Distributor business – VAD approach to partner network </li></ul><ul><ul><li>Over 1000 partners in Russia and CIS </li></ul></ul><ul><li> – E-commerce, software products resource (on-line software shop…) </li></ul>Software licensing, Education, Consulting
  6. 6. SoftLine Solutions: Consulting <ul><li>SoftLine Systems Solutions – system integration and consulting </li></ul><ul><ul><li>Standard or Typical Solutions worked out and adapted for SMB customers, incl. those on Infrastructure; Remote access: Expansion, Consolidation and Mobility; Security; Data storage and replication etc. </li></ul></ul><ul><ul><li>Created, developed and approved Implementation methodology and system of technical support to infrastructure solutions incl. Microsoft, Citrix, Security vendors, Data storage and replication, etc. for EPG (Large business corporates) </li></ul></ul><ul><ul><li>Over 20 successful complete implementations </li></ul></ul><ul><li>SoftLine Business Solutions – business consulting and implementation ERP, CRM systems </li></ul><ul><ul><li>Main SAP partner on SAP Business One (solutions for SMB) – over 50% complete projects in Russia CIS </li></ul></ul><ul><ul><li>Microsoft partner implementing Microsoft CRM in Russia </li></ul></ul>Software licensing, Education, Consulting
  7. 7. SoftLine: Education <ul><li>SoftLine Education – educating and training IT corporate customer users and professionals </li></ul><ul><ul><li>Microsoft, Citrix, Symantec, Veritas, Autodesk </li></ul></ul><ul><ul><li>CheckPoint, Kaspersky Lab., McAfee etc. </li></ul></ul><ul><ul><li>Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, N.Novgorod, Almaty, Atana, Minsk </li></ul></ul><ul><ul><li>CALC – 1 st (of 2 in Russia) </li></ul></ul><ul><ul><li>SoftLine Edu within TOP 3 educational centers in Russia </li></ul></ul><ul><li>SoftLine Academy Alliance – education (complementary) for University undergraduates and just-graduated </li></ul><ul><ul><li>Moscow State Uni (Higher Maths and Cybernetics Faculty) </li></ul></ul><ul><ul><li>Tomsk Polytechnic University </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>Software licensing, Education, Consulting
  8. 8. SoftLine Group: Software licensing, Consulting, Education Software licensing, Education, Consulting
  9. 9. 2004 Financial Results <ul><li>Annual turnover $27 768 000 </li></ul><ul><li>62% growth as to 2003 </li></ul><ul><li>SoftLine grows 2 times faster than IT market as a whole (25-30% в год) </li></ul><ul><li>Leading software company in Russia and CIS </li></ul>Software licensing, Education, Consulting
  10. 10. 1998-2004 sales figures, TUSD Software licensing, Education, Consulting
  11. 11. Growth by Subdivisions, TUSD Software licensing, Education, Consulting   $0 $571 Kazakhstan 327% $364 $1 554 Belarus 29% $787 $1 012 Ukraine   $0 $257 Consulting 85% $397 $732 Education 51% $15 625 $23 642 Software sales grow s % 2003 2004  
  12. 12. 2004 major business focuses <ul><li>Regional business development </li></ul><ul><li>Strong Consulting business focus (SoftLine Solutions) </li></ul><ul><li>Internet projects (, </li></ul><ul><li>Marketing and Sales specialized projects – Microsoft Solution Center </li></ul><ul><li>Value Added Distribution business - AXOFT </li></ul>Software licensing, Education, Consulting
  13. 13. Regional business and offices <ul><li>Representation offices established in Kazakhstan and Uzbekistan </li></ul><ul><li>Offices in Novosibirsk, Novorossiysk, Yekaterinburg, Rostov-na-Donu </li></ul><ul><li>Regional business development history </li></ul><ul><ul><li>2001 - Minsk </li></ul></ul><ul><ul><li>2002 – Kiev , Khabarovsk, Nizhniy Novgorod </li></ul></ul><ul><ul><li>2004 – Almaty, Tashkent, Novosibirsk, Yekaterinburg, Rostov-na-Donu </li></ul></ul>Software licensing, Education, Consulting
  14. 14. SoftLine: Internet Projects <ul><li> </li></ul><ul><ul><li>Joint web project and SoftLine </li></ul></ul><ul><ul><li>Web portal – resource on verious software for end-users and private software developers </li></ul></ul><ul><li> </li></ul><ul><ul><li>Internet resource representing simple task software </li></ul></ul>Software licensing, Education, Consulting
  15. 15. SoftLine: Marketing <ul><li>SoftLine-Direct software catalogue. Most recent news and up-to-date information on Software market and Success Stories </li></ul><ul><ul><li>Annual total circulation over 300 , 000 copies </li></ul></ul><ul><ul><li>Unique Data Base – personified, regularly actualized, over 100 , 000 addresses </li></ul></ul><ul><ul><li>Free and fast delivery via Direct-Marketing approach thought Russia, Ukraine, Belarus, Kazakhstan, Usbekistan </li></ul></ul><ul><li>Seminars and Events (SoftLine - Direct Seminars) </li></ul><ul><ul><li>Each Tuesday – about 120 persons (Moscow) </li></ul></ul><ul><ul><li>Each Tuesday – seminars in Cities over Russia and in CIS </li></ul></ul><ul><li>Telemarketing campaigns (15 operators) </li></ul><ul><li>Microsoft Solution Center (for SMB) </li></ul><ul><ul><li>Innovation project with IT leading vendors participating – Microsoft, Citrix, Intel, Symantec, VERITAS, Fujitsu-Siemens, Dell, AltiGen etc. </li></ul></ul>Software licensing, Education, Consulting
  16. 16. 2005 Plans and Forecast <ul><li>60% business overall growth and reaching turnover $4 4 , 8 00,000 </li></ul><ul><li>Further expansion to regions (CIS and Russia) </li></ul><ul><li>Strengthening Consulting business ( 10 times growth as compared to 2004) </li></ul><ul><li>EPG Solution Center (120 real prospects) </li></ul><ul><li>Innovation marketing projects in Regions CIS (, allsoft в регионы) </li></ul>Software licensing, Education, Consulting
  17. 17. Major business model and spheres Software licensing, Education, Consulting
  18. 18. Software licensing, Education, Consulting