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  1. 1. <ul><li>Nickels </li></ul><ul><li>McHugh </li></ul><ul><li>McHugh </li></ul>Nickels Cover
  2. 2. Chapter 15 Distributing Products Quickly and Efficiently 15-
  3. 3. Channel of Distribution <ul><li>Marketing Intermediaries </li></ul><ul><ul><li>Wholesaler </li></ul></ul><ul><ul><li>Retailer </li></ul></ul><ul><ul><li>Agents/Brokers </li></ul></ul><ul><li>Role of Intermediaries </li></ul><ul><ul><li>Create Efficiency </li></ul></ul><ul><ul><li>Value vs. Cost </li></ul></ul>
  4. 4. Utility Form Time Place Possession Information Service
  5. 5. Wholesale Intermediaries <ul><li>Merchant Wholesalers </li></ul><ul><ul><li>Full-Service </li></ul></ul><ul><ul><li>Limited-Function </li></ul></ul><ul><ul><li>Rack Jobbers </li></ul></ul><ul><ul><li>Cash-and-Carry </li></ul></ul><ul><ul><li>Drop Shippers </li></ul></ul><ul><li>Business to Business (B2B) </li></ul>
  6. 6. Identify a Retailer in Your Area <ul><li>Supermarket </li></ul><ul><li>Convenience Store </li></ul><ul><li>Discount Store </li></ul><ul><li>Department Store </li></ul><ul><li>Category Killer </li></ul><ul><li>Specialty Store </li></ul><ul><li>Factory Outlet </li></ul><ul><li>Superstores </li></ul><ul><li>Catalog Showroom </li></ul>
  7. 7. Retail Store Distribution <ul><li>Intensive </li></ul><ul><li>Selective </li></ul><ul><li>Exclusive </li></ul>
  8. 8. Non-Store Distribution <ul><li>E-tailing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Vending Machines, Kiosks, Carts </li></ul><ul><li>Direct Selling </li></ul><ul><li>Multilevel Marketing </li></ul><ul><li>Direct Marketing </li></ul>
  9. 9. Channel Cooperation <ul><li>Corporate Distribution </li></ul><ul><li>Contractual Distribution </li></ul><ul><li>Administered Distribution </li></ul><ul><li>Supply Chain Management </li></ul>
  10. 10. The Supply Chain
  11. 11. Logistics <ul><li>Physical Distribution </li></ul><ul><li>Inbound </li></ul><ul><li>Materials </li></ul><ul><li>Outbound </li></ul><ul><li>Reverse </li></ul><ul><li>Information </li></ul>
  12. 12. Transportation & Storage Modes <ul><li>Railroad </li></ul><ul><li>Motor Vehicles </li></ul><ul><li>Water </li></ul><ul><li>Pipeline </li></ul><ul><li>Air </li></ul><ul><li>Intermodal </li></ul><ul><li>Warehousing </li></ul><ul><ul><li>Storage </li></ul></ul><ul><ul><li>Distribution </li></ul></ul>

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