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Microsoft Word - MG044


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Microsoft Word - MG044

  1. 1. TELEMARKETING SKILLS Presented by Dr. Adalat Khan When one of the most important things connecting you and your customer is a telephone line, you have to think fast, know your product/service inside out, and at the same time be courteous and sincere. That's a big job, especially when you want to succeed as a salesperson. It solely depends on what you say, not on what you show or how you look. Marketing and selling on the phone can make your job easier by providing tips on what to say throughout your sales calls, even when you are faced with unexpected obstacles. No matter what your product/service is, this training programme will sharpen your telemarketing skills and improve your sales performance. The "TELEMARKETING SKILLS" training programme is designed to enhance your performance and help you achieve the following major objectives. THE PROGRAMME OBJECTIVE The programme aims to help the participants as below: • To raise the awareness of effective telephone sales techniques. • To master the art of effective telephone sales presentations • To activate an effective telemarketing Brought to you by programme • To motivate salespeople to improve their telephone selling skills. IMMEDIATE RESULTS: By the end of the training course, participants will have a better understanding of Human oriented selling skills and are able to execute their duties with confidence and achieve better performance 100% SBL for the organisation: Claimable!!! For Reservations, call 03-5621 3630 (Intan) or email
  2. 2. Telemarketing Skills INTRODUCTION SPEAKER PROFILE • Ice breaking, Introduction The trainer for this highly useful program is world- • Course objective renowned trainer Dr. Adalat Khan. Dr. Khan holds a • Importance, definition, process, Doctorate in Business Administration, Master of • elements, and purpose of Tele- Business Administration and various post-graduate marketing diplomas. He is a visiting professor to a couple of local • Group exercise on the qualities of a and foreign universities in the USA. His training and good Tele-marketer consultancy experience covered over almost two • Before the call preparation decades include, consultancies to Medtronics • Opening statement and benefits International (Holland) the biggest pace making company in the world in their switch over to Japanese • Developing rapport and qualifying style of management, German Agency for that you are talking to the right development Co-operation (GTZ) for designing and person. conducting Entrepreneurship training, the Swiss • Are you geared towards selling on Government for developing policy for the promotion of the phone. small and medium scale industries. He is the director of MINA RESOURCE, a leading Malaysian Management 7 STEPS TO SUCCESSFUL consultancy and educational organization. He is an TELEMARKETING: internationally renowned trainer and consultant, registered on the roasters of ILO United Nations, The • Motivation. Islamic Development Bank, The Asian Development • Product knowledge. Bank and The Commonwealth Secretariat. • The call format. • Attitude. His training clients include some of the Fortune 500 • Know the customer. companies and he has also conducted many training • Visualise your success. program for Malaysian Institute of Accountants (MIA), • Enjoy the success. Federation of Malaysian Manufacturers (FMM), and International Youth Centre (IYC). During the past 15 years he has worked, trained and consulted with SPECIFIC ISSUES IN TELEMARKETING: manufacturers, Government agencies, Banks, • Identify problem areas and potential Insurance companies, and International agencies both solutions in Malaysia and other countries. He is a certified trainer with The Department of Occupational Safety • Create personal Feature, and Health, Malaysia, The Institute for Supervision and Advantage, Benefit statements Management (ISM) UK, German Agency for • Assess personal sales performance development Co-operation (GTZ), The American after the call Academy of Education, AED-USAID and is also with • Understand the Telephone Selling the Toast Masters International-USA. A prolific writer Process who has written several articles which have been • Cold call, get past gatekeepers and published in United Nation's publications, international schedule appointments magazines, WORLD EXECUTIVE DIGEST, • Establish rapport and build Management Times, and News Straits Times etc. chemistry • Handle objections and close the sale 24 CLOSING SKILLS: • General closing skills. • Closing over the phone. • 24 Closing skills based on scientific research. • Evaluation and close. For Reservations, call 03-5621 3630 (Intan) or email
  3. 3. Telemarketing Skills REGISTRATION FORM Course fees : Who should attend???? RM1100 per delegate (1 to 2 pax) Suitable for Marketing and Sales Personnel from industries RM1000 per delegate (3 or more pax) such as, trading, insurance, banks, private hospitals, personnel of direct marketing, hotels and restaurants, Mode of Payment lawyers, accountants, supermarket and show rooms. Also Cheque or bank draft in favour of would greatly benefit individuals who plan to make a career in the sales and marketing line. Comfori Sdn. Bhd. (581115-T) E-02-3, 3rd Floor, East Wing, Subang Square, Terms & Conditions Business Centre Jalan SS15/4G, 47500 Subang Cancellations & Substitutions. All cancellations must be Jaya, Selangor. made in writing at least 14 days in advance, and COMFORI Please note that payments must be received reserves the right to charge a RM250 hotel booking fee. within 7 days upon issuance of invoice Cancellation less than 7 days will be charged the full course fee. Substitutions are welcomed at anytime. However, Please complete this form and fax to us at please inform us at least 1 day before for preparations of 03-5638 8248 (INTAN SHARINA) necessary documents. Provided total fee has been paid, payment will be credited towards the rescheduled dates or to Name : ___________________________ a future program should there be no substitution. No refunds is available for cancellations or postponements. Position : __________________________ Mobile No : _________________________ Comfori reserves the right to cancel or postpone the programme due to unforeseen circumstances. Where Name : ___________________________ Comfori postpones an event, delegate payments will be credited towards the rescheduled dates or to a future Position : __________________________ program. Mobile No : _________________________ Comfori reserves the right to modify or alter the advertised topics if necessary. Name : ___________________________ Position : __________________________ Course schedule Mobile No : _________________________ Company : _________________________ Registration 8.30am Course Begins 9.00am Address : __________________________ Morning Break 10.30am Lunch 12.30pm __________________________________ Afternoon Session 1.30pm __________________________________ Tea Break 3.30pm Course Resumes 3.45pm Tel : ______________________________ End of day 5.00pm Fax : ______________________________ Email : ____________________________ Invoice to : _________________________ Signature : _________________________ For Reservations, call 03-5621 3630 (Intan) or email