Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Luxury Hotel Portfolio


Published on

  • Be the first to comment

  • Be the first to like this

Luxury Hotel Portfolio

  1. 1. An Invitation … to be part of our Elite Collection.
  2. 2. ELITE’s Luxury Portfolio <ul><li>England: </li></ul><ul><li>51 Buckingham Gate – London -(Luxury Suites & Apartments) </li></ul><ul><li>Switzerland: </li></ul><ul><li>Baur au Lac – Zurich </li></ul><ul><li>Kulm Hotel St. Moritz – St. Moritz </li></ul><ul><li>Palace Luzern – Lucerne </li></ul><ul><li>Victoria-Jungfrau Grand Hotel & Spa – Interlaken </li></ul><ul><li>Bellevue Palace – Bern </li></ul><ul><li>The Seiler Hotels – Zermatt: </li></ul><ul><li>Mont Cervin Palace </li></ul><ul><li>Hotel Monte Rosa </li></ul><ul><li>Hotel Schweizerhof & Residence </li></ul><ul><li>Partner Hotel: - Riffelalp Resort 2222m </li></ul><ul><li>Germany: </li></ul><ul><li>Hotel Alpenhof – Murnau (Bavaria) </li></ul><ul><li>GrandHotel Petersberg – Konigswinter/Bonn </li></ul><ul><li>Frankfurter Hof – Frankfurt </li></ul><ul><li>Austria : </li></ul><ul><li>Thurnhers Alpenhof – Zurs (Arlberg) - (Ski Resort) </li></ul><ul><li>Italy: </li></ul><ul><li>The Duke Hotel – Rome </li></ul><ul><li>Spain: </li></ul><ul><li>Hotel Puente Romano – Marbella </li></ul><ul><li>Czech Republic : </li></ul><ul><li>Hotel Yasmin – Prague </li></ul><ul><li>United States : </li></ul><ul><li>The Lombardy – New York City, New York </li></ul><ul><li>Four Seasons Hotel – Chicago, Illinois </li></ul><ul><li>Four Seasons Resort – Palm Beach, Florida </li></ul><ul><li>(Luxury Travel-Related Portfolio) </li></ul><ul><li>Alain Ducasse Country Collection </li></ul><ul><li>Italy – </li></ul><ul><li>L’Andana Tenute la Badiola – Grosseto (Tuscany) </li></ul><ul><li>France – </li></ul><ul><li>Ostape Une Auberge en Navarre – Biddarray (Basque Country) </li></ul><ul><li>Hostellerie de l’Abbaye de la Celle – La Celle (Provence) </li></ul><ul><li>Domaine des Andeols – Saint-Saturnin–les-Apt Luberon/Provence) </li></ul><ul><li>La Bastide de Moustiers– Moustiers-Sainte-Marie (Haute-Provence) </li></ul><ul><li>Exclusive Private Club </li></ul><ul><li>United States </li></ul><ul><li>Key Largo, Florida Ocean Reef Club </li></ul><ul><li>Accommodations include hotel and private homes) </li></ul><ul><li>Facilities: Two 18-hole golf courses; fishing; scuba diving; snorkeling; boating; swimming; tennis; spa; cooking classes; shopping; 12 restaurants; 30,000 square ft. meeting & function space; wedding destination; children’s program. </li></ul><ul><li>Luxury Italian Villas : </li></ul><ul><li>Tuscany, Umbria, Marches, Lazio, Campania, Apulia, Sardinia, Sicily and Rome. </li></ul><ul><li>Home In Italy (Note: can assist with weddings arrangements, cooking classes, etc.) </li></ul><ul><li>Luxury and Sports Car Rental </li></ul><ul><li>Frankfurt, Germany : </li></ul><ul><li>AutoExclusiv – (Note: Ferrari, Porsche, Maseratti, Mercedes, BMW and Audi; will pick-up and/or drop-off in any city in Central Europe; arrangements can be made for personal driver/guide on driving tour of Europe; customized driving plan. </li></ul>
  3. 3. The ELITE Team <ul><li>GREGORY J. SCHWAB </li></ul><ul><li>President </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>84 Clinch Avenue </li></ul><ul><li>Garden City, NY 11530 </li></ul><ul><li>Tel: 516-352-7538 </li></ul><ul><li>Toll Free: 877-437-1060 </li></ul><ul><li>Mobile: 516-662-9187 </li></ul><ul><li>Fax: 516-354-7455 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>GEORGE D. SCHWAB </li></ul><ul><li>Managing Partner & CFO </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>84 Clinch Avenue </li></ul><ul><li>Garden City, NY 11530 </li></ul><ul><li>Tel: 516-352-7538 </li></ul><ul><li>Toll Free: 877-437-1060 </li></ul><ul><li>Mobile: 516-297-4402 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Greg’s Bio </li></ul><ul><li>Gregory J. Schwab holds an MBA degree specializing in international marketing. He has combined a substantial sales and marketing career with valuable luxury hotel experience, including 7 years at The Leading Hotels of the World. </li></ul><ul><li>Greg manages the energy that drives sales for the Member Hotels & personally makes all the sales calls. </li></ul><ul><li>George’s Bio </li></ul><ul><li>George D. Schwab is a lifelong hotelier who spent 25 years with Four Seasons Hotels & Resorts, including a decade at the helm of Manhattan’s venerable Hotel Pierre. </li></ul><ul><li>A strategic thinker and visionary, George ensures that only those properties that fit the Elite Collection are accepted. </li></ul>
  4. 4. The ELITE Team <ul><li>LAURA WATT </li></ul><ul><li>Director – Hotel Events </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>32 Cottage Drive </li></ul><ul><li>Massapequa, NY 11758 </li></ul><ul><li>Tel: 516-799-2901 </li></ul><ul><li>Fax: 516-799-7772 </li></ul><ul><li>LUCY O. VLAHAKIS </li></ul><ul><li>Public Relations Manager </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>10821 Ashby Avenue </li></ul><ul><li>Los Angeles, CA 90064 </li></ul><ul><li>Tel: 310-254-6117 </li></ul>
  5. 5. Experience is one thing you can’t get for nothing. -- Oscar Wilde <ul><li>To succeed in today’s highly competitive, global hospitality industry, there is no substitute for experience. And that is among the key benefits Elite International Hotel Marketing & Reservations offers the independent hotelier: a combined 75 years of experience in the luxury hotel business. </li></ul><ul><li>Since 1992, Elite has provided sales, marketing and representation support to a select portfolio of deluxe hotels, and other travel-related services throughout Europe and the United States. </li></ul><ul><li>We invite you to join this distinctive collection, and assure you that, as your “ambassadors” Elite will give you the advantages you need to compete with the ever-increasing presence of luxury hotels and services. </li></ul><ul><li>Unsurpassed Service : Our boutique size allows us to provide a level of service the larger hotel companies or GSAs simply can’t deliver. Once a reservation is confirmed, we review every detail – attending to any special requests and familiarizing the hotel with the travel agency and customer, and otherwise ensuring a flawless experience for all involved. </li></ul><ul><li>Internet Presence/ E-Marketing : The Elite website ( offers a wealth of information on each of the clients in our portfolio, including high-quality images, property descriptions and information on special promotions. </li></ul><ul><li>The Right Contacts : Over the years, we have developed strong relationships with the key decision-makers at most of the upscale travel agencies and travel-related companies in the North American market. They know our reputation, and trust Elite to match their customers with the hotel that best suits their individual tastes and needs. </li></ul><ul><li>The Right Price : Elite offers a cost-effective alternative to opening your own sales office in the U.S. </li></ul><ul><li>Experience : The principals of Elite have devoted their careers to the luxury hotel industry. </li></ul>
  6. 6. Direct Sales <ul><ul><li>Personal sales appointments , industry receptions (roadshows and showcases): </li></ul></ul><ul><ul><ul><li>Key Virtuoso, Signature and Ensemble consortium agencies. </li></ul></ul></ul><ul><ul><ul><li>Tourist offices, airline companies and tour operators. </li></ul></ul></ul><ul><ul><li>In-House PowerPoint Presentations Host breakfasts, lunches and afternoon seminars & workshops & Performed on a continual basis. </li></ul></ul><ul><ul><li>Sales Reports Provide monthly sales reports specifying company information, history of business (competition, type of clientele, trends), potential volume of business and contact information from each individual visited. </li></ul></ul><ul><ul><li>Introductions. Personally escort hoteliers on all sales appointments covering the Tri-State area: New York City, Westchester, Long Island, Connecticut, New Jersey. Note: upon request, will escort hoteliers to any North American market </li></ul></ul>
  7. 7. <ul><li>80/20 Rule (Business Theorem) : 80% of your business comes from 20% of your clients. </li></ul><ul><li>Primary markets : </li></ul><ul><ul><li>Los Angeles – 4 weeks of sales appointments per year </li></ul></ul><ul><ul><li>Chicago – 2 weeks of sales appointments per year </li></ul></ul><ul><ul><li>Florida – 2 weeks of sales appointments per year </li></ul></ul><ul><ul><li>Texas – 2 weeks of sales appointments </li></ul></ul><ul><ul><li>Tri-State – sales appointments continually throughout the year (New York, Connecticut and New Jersey) </li></ul></ul>Direct Sales
  8. 8. Direct Sales Travel Schedule 2007 <ul><li>Arizona: </li></ul><ul><ul><li>Phoenix </li></ul></ul><ul><ul><li>Scottsdale </li></ul></ul><ul><li>California: </li></ul><ul><ul><li>San Francisco </li></ul></ul><ul><ul><li>Los Angeles </li></ul></ul><ul><ul><li>Orange County </li></ul></ul><ul><ul><li>San Diego </li></ul></ul><ul><li>Connecticut (suburbs): </li></ul><ul><ul><li>Greenwich </li></ul></ul><ul><ul><li>Stamford </li></ul></ul><ul><ul><li>Westport </li></ul></ul><ul><ul><li>Riverside </li></ul></ul><ul><li>District of Columbia: </li></ul><ul><ul><li>Washington </li></ul></ul><ul><li>Florida: </li></ul><ul><ul><li>Boca Raton </li></ul></ul><ul><ul><li>Ft. Lauderdale </li></ul></ul><ul><ul><li>Jupiter </li></ul></ul><ul><ul><li>Miami </li></ul></ul><ul><ul><li>Naples </li></ul></ul><ul><ul><li>Tampa Bay </li></ul></ul><ul><ul><li>Ft. Myers </li></ul></ul><ul><ul><li>Hollywood </li></ul></ul><ul><ul><li>Palm Beach </li></ul></ul><ul><ul><li>Vero Beach </li></ul></ul><ul><ul><li>Orlando </li></ul></ul><ul><li>Georgia: </li></ul><ul><ul><li>Atlanta </li></ul></ul><ul><li>Illinois: </li></ul><ul><ul><li>Chicago </li></ul></ul><ul><ul><li>North Shore (suburbs) </li></ul></ul>
  9. 9. <ul><ul><li>Monthly Electronic Newsletter – detailing up-to-date hotel packages & promotions and destination information: exhibitions, festivals, concerts, fairs, etc. </li></ul></ul><ul><ul><li>Distribution : approximately 12,000 upscale travel-related personnel, including </li></ul></ul><ul><ul><ul><li>travel agency owners, managers and consultants, </li></ul></ul></ul><ul><ul><ul><li>corporate travel managers, </li></ul></ul></ul><ul><ul><ul><li>meeting & group planners, </li></ul></ul></ul><ul><ul><ul><li>incentive houses, </li></ul></ul></ul><ul><ul><ul><li>luxury tour operators, </li></ul></ul></ul><ul><ul><ul><li>corporate executives </li></ul></ul></ul><ul><ul><ul><li>direct consumers) </li></ul></ul></ul>“ ELITE INSIDER”
  10. 10. <ul><ul><li>Electronic marketing campaigns : includes advertising on all major search engines and posting links on the websites of other companies that are also leaders in the industry. </li></ul></ul><ul><ul><li>Targeted Markets . The ELITE database enables hotels to choose specific segments i.e. </li></ul></ul><ul><ul><ul><li>agencies specializing in spa or golf business, </li></ul></ul></ul><ul><ul><ul><li>Virtuoso agencies, </li></ul></ul></ul><ul><ul><li>Geographic Focus. Top travel agencies in, </li></ul></ul><ul><ul><ul><li>South America and Central America via monthly newsletter and promotional events sponsored by Virtuoso </li></ul></ul></ul><ul><ul><ul><li>Regional, </li></ul></ul></ul><ul><ul><ul><li>international. </li></ul></ul></ul>“ E-ELITE”
  11. 11. <ul><ul><li>Website. Daily maintenance of website: . Website provides prospective consumers with current hotel package information. </li></ul></ul><ul><ul><li>Travel Agency Resource Center - enables travel consultants to review special promotions, hotel happenings, destination news, etc. </li></ul></ul><ul><ul><li>Independent Member webpage. This online brochure includes up-to-date information about the hotels’ services and facilities, rates, packages and special promotions. The webpage also enables each hotel to illustrate 24 images and have a direct link to the hotel’s own website. </li></ul></ul><ul><ul><li>Monthly analysis. Monitoring results of internet advertising. </li></ul></ul>“ E-ELITE”
  12. 12. <ul><ul><li>Direct Mail. Customized direct mail campaigns designed and executed to target markets with distribution of collateral to, </li></ul></ul><ul><ul><ul><li>travel agencies, </li></ul></ul></ul><ul><ul><ul><li>meeting & incentive companies </li></ul></ul></ul><ul><ul><ul><li>corporate travel offices </li></ul></ul></ul><ul><ul><li>Events Plan and organize industry receptions: annual showcase in New York City; Road shows in Los Angeles, Chicago, Palm Beach, Miami, San Francisco. Coordinate individual events </li></ul></ul><ul><ul><ul><li>press luncheon, </li></ul></ul></ul><ul><ul><ul><li>client reception/dinner, </li></ul></ul></ul><ul><ul><ul><li>product presentations, </li></ul></ul></ul><ul><ul><li>Tradeshows . Attendance/Participation in industry tradeshows (Virtuoso TravelMart, LHW, Relais & Chateau, Luxury Travel Expo, etc.). </li></ul></ul><ul><ul><li>Customised Strategies . Provide customized marketing strategies covering the North American market and assist in implementing the strategies. </li></ul></ul><ul><ul><li>Account identification , qualification and solicitation of new or prospective clients </li></ul></ul>General Services
  13. 13. General Services <ul><ul><li>MAPTA Affiliation . Immediate affiliation with the Metropolitan Association of Professional Travel Associates (MAPTA). Brochure Fulfillment </li></ul></ul><ul><ul><li>Telemarketing/Teleclientcare. Continuous telemarketing campaign/client feedback: contact travel agents and direct consumers after a reservation has been made and after the client has checked out of the hotel. </li></ul></ul><ul><ul><li>Fam Trips . Organize and participate in product familiarization trips for top travel-related decision makers. </li></ul></ul><ul><ul><li>Site Inspections . Encourage and organize individual site inspections for upscale travel agents. </li></ul></ul><ul><ul><li>Toll Free Telephone. Maintain a toll-free (800) telephone number accessible to the entire continental United States, Puerto Rico and Virgin Islands. </li></ul></ul><ul><ul><li>Cross Promotion . Inclusion of hotel information in all ELITE promotional literature. </li></ul></ul>
  14. 14. TeLeClient Care (TLC) <ul><ul><li>Arrange VIP courtesies for valued clients </li></ul></ul><ul><ul><ul><li>upgrade based upon availability </li></ul></ul></ul><ul><ul><ul><li>personal greeting from senior management upon arrival, </li></ul></ul></ul><ul><ul><ul><li>personalized welcome card signed by travel agent, </li></ul></ul></ul><ul><ul><ul><li>in-room amenity : chocolates, champagne, regional wine, canapés, flowers, regional gift, etc. </li></ul></ul></ul><ul><ul><li>Concierge Services : car transfers, restaurant reservations, theatre tickets, etc. </li></ul></ul><ul><ul><li>Assist with space clearing during busy travel periods. </li></ul></ul><ul><ul><li>Organize special amenities during birthdays, anniversaries and other special occasions. </li></ul></ul><ul><ul><li>Assist with rate negotiations for corporations and special groups. </li></ul></ul><ul><ul><li>Travel Agent Commission Request . </li></ul></ul><ul><ul><li>Organize travel industry rates and site inspections . </li></ul></ul><ul><ul><li>Coordinate familiarization trips . </li></ul></ul><ul><ul><li>Create unique itineraries and packages for individual travelers, families and corporations. </li></ul></ul><ul><ul><li>Provide up-to-date information about member hotels and destinations </li></ul></ul><ul><ul><li>Fulfill brochure requests and other hotel collateral. </li></ul></ul><ul><ul><li>Organize weddings, private parties, board meetings, incentive trips and other events. </li></ul></ul>
  15. 15. Package Categories on ELITE website Sports Activities Romantic/Honeymoon Golf Sightseeing Ski Holiday Cultural Business Culinary Seasonal Spa Family Weekend
  16. 16. Fee Structure / Representation Requirements <ul><li>TERM </li></ul><ul><li>(2) two-year contract . </li></ul><ul><li>F EE STRUCTURE </li></ul><ul><li>Seasonal Hotel / Hotel (50 rooms or less) USD - $1 2 , 5 00.00 per annum </li></ul><ul><li>Hotel (51 – 99 rooms) USD - $1 7 , 5 00.00 per annum </li></ul><ul><li>Hotel (100 rooms or more) USD - $2 2 , 5 00.00 per annum </li></ul><ul><li>Special rates are negotiable for representation of more than one hotel. </li></ul><ul><li>PAYABLE </li></ul><ul><li>50% fee payable upon execution of the contract </li></ul><ul><li>50% payable 6 months following </li></ul><ul><li>INCLUDES : </li></ul><ul><li>Implementation fee </li></ul><ul><li>All advertising for e-marketing and search engine “clicks” </li></ul><ul><li>All travel expenses within the North American market. </li></ul><ul><li>Integration: incorporate new hotel with ELITE website, newsletter, flyer and business cards. </li></ul><ul><li>Out-of-Pocket Expenses: telephone, facsimile, postage, courier, etc. </li></ul><ul><li>Monthly newsletter – “ELITE Insider”. </li></ul><ul><li>In-House Workshops: breakfast, lunch and cookie presentations </li></ul><ul><ul><li>Detailed PowerPoint presentation (focusing on destinations and hotels) and hotel collateral distribution </li></ul></ul><ul><li>E-marketing campaign: electronic marketing via advertising on the top search engines, direct links to other industry leaders' websites and monthly website analysis. </li></ul>
  17. 17. <ul><li>Additional Expenses include the following: </li></ul><ul><li>Initial Inspection: round-trip travel expenses, accommodations, and out-of-pocket expenses for meals and incidentals for (1) one ELITE executive to visit and experience the hotel. </li></ul><ul><li>(1) one visit every (2) years; round-trip travel expenses, accommodations and out-of-pocket expenses for meals and incidentals for (1) one ELITE executive to meet with the staff and review the hotel. </li></ul><ul><li>Optional Costs : </li></ul><ul><li>Special Direct Mail Campaigns: billed at cost of printing, postage, plus labor at $25.00 per hour. </li></ul>Fee Structure / Representation Requirements