East Bay Entrepreneur Center Training Programs Spring 2006
Entrepreneur Center training programs are held in a state–of–the–art briefing room, utilizing the latest computer technology, and offer executive management and
technology training to assist entrepreneurs at every level in the growth of their business. Training is available in the areas of management concepts, financial planning,
marketing, international trade and related topics by SCORE, Cal State East Bay SBDC, the Bay Area World Trade Center as well as a host of other partners and sponsors.
All seminars are nominally priced, and the presenters are experts in their fields.
In addition to training programs, customized counseling is available in the areas of management, financial planning, business planning, marketing, law, international trade and re-
lated topics by SCORE, the Cal State East Bay SBDC and the Bay Area World Trade Center.
To schedule an appointment with one of our partners,
please call (510) 273–6000.
All classes are held at the
East Bay Entrepreneur Center,
519 17th Street, 2nd Floor, Ste. 200,
Oakland, CA 94612, unless otherwise noted.
AlternAtive FinAncing For SmAll BuSineSSeS
April 13 (4:00-5:30pm), May 25, (3:00-4:30pm) HoW to StArt And oPerAte A JAnitoriAl BuSineSS
Do you want to take advantage of local programs to help grow your small business? Are you having
trouble qualifying for a traditional bank loan at a rate you can afford? OBDC Small Business Finance
April 26 or June 28
Come and learn the inside scoop to run and operate a profitable business. Cheryl will teach
runs a number of alternative loan programs designed to help start and expand businesses in Oakland costing and pricing, bidding and employees’ issues. Cheryl Garcia, B.C Janitorial Services, a local
and the greater East Bay. Led by an experienced loan officer, this workshop will demystify the business owner for over 10 years in janitorial business; 8(a) certified contractor.
application process and outline some of the City, County and Federal programs for local businesses.
To register call (510) 273-6000, 1:00-3:00pm, Free
To register call (510) 763-4297 ext. 100, Free
legAl StructureS For your SmAll BuSineSS
BuSineSS to BuSineSS telemArketing Solution For SmAll And mid Size FirmS (neW WorkSHoP!)
April 5, May 3, or June 7 April 18 or May 16
Is sole proprietorship, corporation or limited liability company the right structure for your
This interactive workshop is designed to give your business the upper hand in reaching prospects and
business? Many small business owners are confused about the legal requirements of starting and
generating more sales than ever before! B2B telemarketing is still one of the most effective ways to
running a business. In this workshop, learn how to best structure your company and fulfill your
reach potential customers.
To register call (510) 273-6000, 5:00pm-7:00pm, Free
To register call (510) 273-6000, 5:00-7:00pm, Free
eFFective SAleS And PromotionAl ideAS For SmAll And mid-Sized FirmS PlAnning For A BuSineSS WeBSite PArt 1
June 21 June 20
Like most business owners, you probably spend a lot of time, energy and money promoting your
First of a series of 2 workshops designed to provide business owners with the information needed
business. Referrals, telemarketing and e-mail campaigns are the traditional mode of marketing your
to create their web site quickly. Discussion about how to name your web site and registering that
product or service. Unfortunately, promoting your firm just one way is no longer an option. Small
name so only your company can use it. Will review what type of information should be on the
business owners need new ways to get the word out about their service or product. That’s why this
web site, and how to gather it together. Finally, will review maintaining your web site, listing
interactive workshop was developed to help increase sales performance like never before.
your web site with search engines, and, most importantly, estimated costs for these services.
Some of the topics covered include: This will be a hands-on workshop, and attendance will be limited to 15 people. Pre-Requisite:
• Become your own Promotions Dept. Familiar with surfing the Internet with a web browser using a pc; basic computer literacy; in the
process (or soon will be) of developing or maintaining your own web site; familiar with basic
• Creating a need for your product or service Internet terms such as ISP for Internet Service Provider. Conducted by Winning Strategies Co
• Probing sales techniques To register call (510) 273-6000, 5:00-7:00pm, Free
• Getting your product/service noticed by more prospects
• Marketing yourself as an expert Score - exPort/imPort WorkSHoP
• Making money as a paid speaker/lecturer May 18 (8:15am-4:15pm) in Oakland
• 20 cost effective tips for getting your name in front of your target audience June 10, (8:30am-1:30pm) in Fremont
• Direct mail designed to increase sales (hint: more effective than business cards) A must for many one starting or operating an export/import business. Learn elements of export
and importing, letters of credit, government finance program, role of freight forwarders &
• Creating a buzz about your firm through the written word customer’s brokers and more. Limited seating available (pre-registration required)
To register call (510) 273-6000, 5:00-7:00pm, Free www.eastbayscore.org or www.acteva.com. *$50.00 on day of event.
Oakland Workshop, 519 17th Street, Ste 2000 in Oakland
FAce tHe muSic Fremont Workshop, Chambers of Commerce, 39488 Stevenson Pl., Ste 100, Fremont, CA
April 25 To register call (510) 273-6611, $40.00* in advance.
Entrepreneurs need to find specific information about their market and competition for their business
plan. This presentation will share some of the vast amount of resources available both online and Score – HoW to StArt And mAnAge A Home-BASed BuSineSS
offline, including reviewing the SBA’s own East Bay Entrepreneur Center (EBEC) resources. It will also
discuss how to prioritize the information gathered. Prerequisites: This session assumes knowledge May 10
of basic email and internet search capability. Maximize your productivity and reduce costs by managing your business from home. Do you have
To register call (510) 273-6000, 5:30-7:00pm, Free a business that will fit into your home? Learn the fundamentals to success and manage various
aspects including: legal, technology, operations, marketing, risk/insurance, and record keeping.
And, review tips to develop a professional image. Visit www.eastbayscore.org or www.acteva.com
FASt trAck mArketing reSeArcH To register call (510) 273-6611, 5:00-7:00pm, $20.00
April 12 or June 6
Entrepreneurs need to find specific information about their market and competition for their business Score – HoW to StArt And oPerAte A reStAurAnt
plan. This presentation will share some of the vast amount of resources available both online and
offline, including reviewing the SBA’s own East Bay Entrepreneur Center (EBEC) resources. It will also May 23
discuss how to prioritize the information gathered. Prerequisites: This session assumes knowledge This workshop will guide you through the basics of the restaurant business. Presented
of basic email and internet search capability. by Hank Weiner, a SCORE counselor who has opened and successfully ran a number of
To register call (510) 273-6000, 5:00-7:00pm, Free restaurants. $20 Registration Fee. Register online at www.acteva.com/go/ebec, or
for more information contact SCORE at (510)273-6611 or visit www.eastbayscore.org.
To register call (510) 273-6611, 5:00-7:00pm, $20.00
getting reAdy For FinAncing
April 12, May 10, or June 14 Score – imPort/exPort WorkSHoP
Discover the correct way to seek financing for your business. We will discuss loan proposal
requirements, financing options and SBA loan programs. Presented in conjunction with the Bay Area May 18
Association of Government Guaranteed Lenders (BAAGGL), with participation by a lender, SCORE and A must for anyone starting or operating an export/import business. Learn elements of export
the SBDC. and importing, letters of credit, role of freight forwarders & customs brokers, legal aspects &
customer’s requirements and more. Limited seating available (pre-registration required)
To register call (510) 273-6000, 12:00-1:30pm, Free www.eastbayscore.org or www.acteva.com.*$50.00 on day of event.
To register call (510) 273-6611, 8:00am-4:15pm, $40.00
HoW to deSign your BuSineSS WeB-Site PArt ii
June 27 Score – retAil BASicS
Second in a series of 2 workshops that provide business owners with the information needed to create
their web site quickly. Workshop will focus on using an on line solution to develop your web site and May 2
using a software application (Microsoft FrontPage). Instructors will step you through the vary basics Come learn how to find merchandise for your store, how to make a merchandise assortment plan,
of using each of those tools. This will be hands on course so attendance will be limited to 15 people. how to budget your purchases and control your inventory, what to ask your vendors to do for
Pre-Requisite: Familiar with surfing the Internet with a web browser using a pc; basic computer you and what you should do in return. Discover the importance of inventory turnover and how it
literacy; in the process (or soon will be) of developing or maintaining your own web site; familiar relates to sales and inventory investment. Learn the ways to project your sales, the importance of
with basic Internet terms such as ISP (Internet Service Provider). reorders and how to project how much to reorder. Find out how seasonality affects your planning.
And much more...Visit www.eastbayscore.org or www.acteva.com
To register call (510) 273-6000, 5:00-7:00pm, Free
To register call (510) 273-6611, 5:00-7:00pm, $20.00
Online Registration is also available at
East Bay Entrepreneur Center Training Programs Spring 2006
Score - StArting And mAnAging your SmAll BuSineSS – oAklAnd Score – tWo PArt WorkSHoPS 1. Writing An eFFective BuSineSS PlAn
April 13, May 11, June 8 2. tHe FinAnciAl PlAn
Speakers who are experts in their field will answer questions on an array of topics April 11
ranging from legal issues and accounting to marketing and insurance. Limited seating
– (Pre-registration required) www.eastbayscore.org or www.acteva.com. Two workshops back to back – two hours each - offered for your convenience.
*$50.00 on day of event.
1. A well thought-out business plan is essential to the successful starting and operating
To register call (510) 273-6611, 8:00am-4:00pm, $40.00* in advance of your business. Learn the essential components of an effective business plan through
interactive instruction. Seminar also offers a brief introduction to the business plan
Score - StArting And mAnAging your SmAll BuSineSS – concord software at the East Bay Entrepreneur Center that can assist you in writing it.
April 20 (8:30am-4:15pm) 2. “Learn how to develop step by step the Financial Plan (Income Statement, Cash Flow,
and Balance Sheet) for a small business using an actual case. The SBA workshop “Small
Speakers who are experts in their field will answer questions on an array of topics rang-
Business Accounting and Bookkeeping” is a prerequisite. $20 registration fee per work-
ing from legal issues and accounting to marketing and insurance. Limited seating – (Pre-
shop or $35 for both. Register online at www.acteva.com/go/ebec, or for more
registration required) www.eastbayscore.org or www.acteva.com.*$50.00 on day of event.
information contact SCORE at (510) 273-6611 or visit www.eastbayscore.org.
This even will be held in Concord at: Small Business Development Center,
2425 Bisso Lane, Concord, CA 9452 To register call (510) 273-6611, 3:00-5:00pm and/or 5:00-7:00pm, $20.00 each or
$35.00 for both.
To register call (510) 273-6611, 8:30am-4:15pm, $40.00* in advance
Score - SucceSSFul BuSineSS PlAnning SmAll BuSineSS Accounting And BookkeePing
April 15 May 24 or June 14
Saturday Workshop-Led by experienced business professionals and SCORE counselors. Many small business owners are good at selling and producing their product or service
Attendees will receive text book, a business planning CD with software to write your but have a very difficult time with the financial accounting side of the business. Learn
plan. Coffee and lunch are included. *95.00 registration fee in advance; or $125 on day about the various bookkeeping methods and how to automate your books with a
of event. Visit www.eastbayscore.org or www.acteva.com computer accounting system.
. To register call (510) 273-6000, 5:00-7:00pm, Free
Workshop location: Fremont Chamber of Commerce, 39488 Stevenson Pl.,
Ste 100, Fremont, CA
To register call (510) 273-6611, 7:45am-3:45pm, $95.00 in advance. SmAll BuSineSS tAxeS
SecretS to Buying A BuSineSS or FrAncHiSe Learn how to avoid excessive tax penalties and understand many of the taxes that affect
your business and your profit. Topics include state and federal income tax, state and
May 2 federal payroll tax, sales and use tax, property tax, city tax familiar with the concepts
To jump-start your self-employment dream, buying a franchise or existing business can covered in that seminar. Conducted by Hilliard Management Group
be the single biggest advantage available today… but there are challenges to overcome.
With 1000’s of choices, avoid frustration by learning how to begin, how much they cost To register call (510) 273-6000, 5:00-7:00pm, Free
and when you have found the right business for you! This popular workshop covers: the
steps successful entrepreneurs take to reduce risk and improve success through simple
research techniques. We cover knowing your options, financing; benefits of a franchise or teAcH SmAll BuSineSSeS HoW to AcceSS locAl Procurement oPPortunitieS
existing business and where to find them… June 13
To register call (510) 273-6000, 6:00-7:30pm, Free How to get bonding, financing and certified with all the different certifications for Small
Disadvantage, Local Business Enterprise. Presented By AMG/MMIA Resource Centers.
To register call (510) 273-6000, 3:30-5:00pm, Free
Certificate in Import and Export Management sponsored by the Bay Area World Trade Center
Instructor: Tekle Sebhatu, Ph.D.
Obtain a Certificate in Import and Export Management by completing
a series of courses on international trade. The program is designed for To Register: www.acteva.com/go/bawtcevents
individuals to obtain a comprehensive foundation to work in a variety All courses held from: 6:00-9:00pm
of industry sectors and functions in international trade. Location: Port of Oakland’s Exhibit Room,
530 Water Street, Oakland, CA 94607
If you are considering starting your import or export business, these Cost: Pre-registration for all 8 classes: $400. Receive a free
courses provide you the necessary skills and knowledge to move your
BAWTC Individual Membership when you pre-enroll
business into the next steps. The participant will receive a Certificate for the entire program.
upon the successful completion of the entire series.
The regular price for this package would be $840. Individual Classes $55; $40 BAWTC Members
Registration: www.acteva.com/go/bawtcevents OR
Contact: Laura at 510.251.5903
imPorting SeSSionS exPorting SeSSionS
import Series-Session i: import Process April 12 export Series-Session i: Fundamentals of exporting may 10
Participants will explore the fundamentals of effective import decisions. This session This workshop will explore the fundamentals of exporting and also focus on establishing your export
provides insight into the customs clearance process, the role of a customs broker, and program with an overview of the export process including assessing company’s readiness to export,
the various methods utilized in reducing duties paid on imported goods. sources of market research, how to enter a foreign market, assessment of a product or service and
assistance that is available for exporters.
import Series-Session ii: Special customs requirements April 19
This workshop will focus on restrictions, prohibitions, fraud and other agency export Series-Session ii: export documents and insurance may 17
requirements. The benefits of agreements (NAFTA, CBI, ATPA, AGOA and others) This workshop will examine the INCOTERMS 2000, flow of documents, goods and payments in an
will be discussed. Temporary free importation, anti-dumping, countervailing duty export transaction. This session will demonstrate how to prepare the Shippers Export Declaration
drawback and Foreign Trade Zones will be covered. (SED 7525 – V) and discusses the differences between Schedule B and the Harmonized Tariff Schedule
numbers. Types of ocean cargos, ocean and air freight charges, methods of insuring goods, the
different insurance coverage’s and determining the insured value will be covered.
import Series- Session iii: documents and methods of Payments April 26
This workshop examines the simultaneous flow of documents, goods and payments
in and import transaction. You will understand INCOTERMS, basic principles of export Series-Session iii: export methods of Payments and Financing may 24
international finance to develop sound payment solutions for your importing This workshop will focus on the different methods of international payments available to exporters
needs. including advance payment; open account; consignment, documentary collection and letter of credit.
Also, the various financing options available through commercial banks and government financing
import Series- Session iv: Selling your imported Product may 3 programs will be covered.
Learn effective marketing strategies that sell your product. This session will cover
marketing concepts on product development, pricing strategies, distribution methods
and promotion. export Series-Session iv: export marketing may 31
This workshop will provide participants with the skills necessary to develop an international market
strategy including targeting individual country; international sales contract; identify buyers, agents
and distributors; trade leads and establishing an international distribution channels.
M T W T F Sa
To register go to: www.acteva.com/go/ebec
4 5 Business to Business
Telemarketing Solution for
April 7 8
Small and Mid Size Firms
10 11 SCORE Two Part Workshops 12 Getting Ready for 13 SCORE - Starting and 14 15 SCORE –Successful
1. Writing an Effective Financing Managing your Small Business Business Planning
Business Plan 12-1:30pm 8:00am-4:00pm 7:45am-3:45pm
Fast Track Marketing Alternative Financing Workshop Location:
2. The Financial Plan Chambers of Commerce,
Research for Small Businesses
5:00-7:00pm 39488 Stevenson Pl.,
Ste 100, Fremont, CA
Import Series-Session I:
17 18 Legal Structures for 19 Small Business Taxes 20 SCORE - Starting and
SCORE – SuCCESSFuL BuSInESS PLAnnInG
Your Small Business 5:00-7:00pm Managing your Small APRIL 15 (Saturday 7:45am–3:45pm)
5:00-7:00pm Business SCORE-New Saturday Workshop-Led by experienced business
Import Series Session 8:30am-4:15pm professionals and SCORE counselors. Attendees will receive text book,
II: Special Customs Held in concord at: Small a business planning CD with software to write your plan. Coffee and
Requirements -BAWTC Business development center, lunch are included.
6:00-9:00pm 2425 Bisso lane, concord
Workshop Location: Chambers of Commerce,
39488 Stevenson Pl., Ste 100, Fremont, CA
24 25 Face The Music 26 How to Start and 27 28 29
5:30-7:00pm Operate a Janitorial Business *95.00 registration fee in advance; or $125 on day of event.
1:00-3:00pm visit www.eastbayscore.org or www.acteva.com
To register call (510) 273-6611 $95.00 in advance.
II: Special Customs
Requirements -BAWTC SCORE: ExPORT/IMPORT WORkSHOP
May 18 (8:15am–4:15pm) in Oakland
May 1 2 3 4 June 10 (8:30am–1:30pm) in Fremont
Retail Basics Business to Business A must for any one starting or operating an export/import business.
5:00-7:00pm Telemarketing Solution Learn elements of export and importing, letters of credit, role of
for Small and Mid Size Firms freight forwarders & customs brokers, legal aspects & customer’s
Secrets to Buying A 5:00-7:00pm requirements and more. Limited seating available (pre-registration
Business or Franchise required) www.eastbayscore.org or www.acteva.com.
6:00-7:30pm *$50.00 on day of event.
II: Special Customs
Requirements -BAWTC Workshop Location: Chambers of Commerce,
6:00-9:00pm 39488 Stevenson Pl., Ste 100, Fremont, CA
To register call (510) 273-6611, 8:30am-1:30pm, $40.00* in advance
8 9 10 Getting Ready for Financing 11 SCORE - Starting and 12 13
SCORE 12-1:30pm Managing your Small
SCORE - STARTInG AnD MAnAGInG
Score – How to Start and 8:00am-4:00pm YOuR SMALL BuSInESS
Manage a Home-Based Business
5:00-7:00pm April 20 (8:30am–4:15pm) in Concord
Export Series-Session I: April 13, May 11, June 8 (8:00am–4:00pm)
Fundamentals of Exporting in Oakland
-BAWTC Speakers who are experts in their field will answer questions on an
6:00-9:00pm array of topics ranging from legal issues and accounting to marketing
and insurance. Limited seating – (Pre-registration required) www.
eastbayscore.org or www.acteva.com. *$50.00 on day of event.
15 16 Legal Structures for 17 Export Series-Session II: 18 SCORE Export/Import 19 20
Export Documents and Workshop
Your Small Business The event will be held in Concord on April 20 at:
Insurance -BAWTC 8:15am-4:15pm
5:00-7:00pm Held in Fremont at the chamber Small Business Development Center, 2425 Bisso Lane, Concord
6:00-9:00pm of commerce, 39488 Stevenson To register call (510) 273-6611, $40.00* in advance
Place, Suite 100 Fremont, cA
22 23 SCORE – How to Start 24 Small Business Accounting 25 Alternative Financing
for Small Businesses
and Operate a Restaurant and Bookkeeping
Export Series-Session III:
Export Methods of
Payments and Financing
29 30 31 June 1 2
Export Series-Session IV:
5 6 Fast Track Marketing 7 Business to Business 8 SCORE – Starting 9 10 SCORE Export/Import
Research Telemarketing Solution for and Managing your Workshop – Saturday
5:00-7:00pm Small and Mid Size Firms Small Business 8:30am-1:30pm
5:00-7:00pm 8:00am-4:00pm Workshop Location:
Chambers of Commerce,
39488 Stevenson Pl.,
Ste 100, Fremont, CA
12 13 Teach Small Businesses 14 Getting Ready 15 16 17
How To Access Local for Financing
Procurement Opportunities noon-1:30pm
Small Business Accounting
19 20 Planning for a 21 Effective Sales and 22 23 24
Business Website Part 1 Promotional Ideas for
5:00-7:00pm Small and Mid-sized Firms
26 27 How to Design 28 How to Start and 29 30
Your Business Operate a Janitorial
Web-Site Part II Business
SBA’s participation in this Co-sponsorship is not an endorsement of the views, opinions, products, or services of any Co-sponsor or other person or entity. All SBA programs or co-sponsored programs are extended to
Register by phone: call the number listed in the program next to the class
the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least 2 weeks in advance. Contact Rose king (510) 273-6010.
All classes are held at the East Bay Entrepreneur Center unless otherwise noted.
Seating is limited and registration is recommended for all classes.
Register via the Internet: www.acteva.com/go/ebec OR
East Bay Entrepreneur Center
The City of Oakland and the U.S. Small Business Administration U.S. Small Business Administration Celebrates
519 17th Street, 2nd Floor, Ste. 200, Oakland, CA 94612
(SBA) invite you to obtain expert assistance in growing your
business. Small Business Week 2006
The new East Bay Entrepreneur Center offers a wide variety of
This Calendar is also available at
Each year, the U.S. Small Business Administration (SBA)
services for those looking to start or grow a business. These start celebrates small business week. During this week, the
with the new training center which offers an impressive array of SBA Small Business Person of the Year is named. This is a
features including: business owner who has shown outstanding commitment
• Wireless computer technology, provided by Cisco Systems which both to their small business and the community they live
allows for advanced computer application training for small in. They SBA also recognizes advocates who have gone
businesses; beyond the call of duty to represent small business issues
on: Women in Business, Minority Business issues,
• Video conferencing, which allows East Bay businesses to
Veteran Businesses, Accounting, and Financing issues.
participate in advanced trainings and meetings held in other
parts of the country or world;
This year, SBA will host a number of receptions and event
• Overall improved training experience provided by new during the week of May 15 to celebrate small business
equipment, including multi–media presentation equipment. week. These events are open to the public and this is
an outstanding opportunity for Bay Area small business
The Center’s Mission is to provide you with a full range of support owners to get involved in the community, celebrate the
services to start and grow your business, including… achievements of small business and make a difference.
Financing Programs- Microloans, conventional financing, commercial
How to Register for Classes
For more information, take a look at our web-site at
real estate financing and venture capital.
www.sba.gov/ca/sf and www.acteva.com/go/ebec
Technical Assistance- Expert counseling and consulting for start–up and
Training- In all aspects of small business management.
Procurement Assistance- With public and private procurement and
certification programs. The Professional Business Women of California (PBWC)
International Trade- Trade information and training, counseling and Announce their 17th Annual Conference
consulting. The Professional Business Women of California invite you
to join over 5,000 women professionals in the largest and
Business Resource Center (BRC) most dynamic women’s conference in Northern California
Whether you are a seasoned business owner or an entrepreneur just starting – packed with information, connections, insights and
out, the BRC contains a wealth of information resources to help you succeed high-level networking.
in today’s competitive market. With hundreds of books, videos and software
applications, the BRC contains vital tools you need to conduct your market The event will be held on Tuesday, May 2, 2006 at the
East Bay Entrepreneur Center
250 Frank H. Ogawa Plaza,
research such as: sample business plans, information on legal aspects of Moscone Center, San Francisco, California. For more
running a business, financial management guidelines and much, much more! information go to www.pbwc.org or call (650) 548-2424.
5th floor, Suite 5313
Oakland, CA 94612
Our BRC Hours
Monday 8:30am–6:00pm, Tuesday and Wednesday 8:30am–7:00pm
Thursday and Friday 8:30am–5:00pm