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June

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June

  1. 1. East Bay Entrepreneur Center Training Programs Spring 2006 Entrepreneur Center training programs are held in a state–of–the–art briefing room, utilizing the latest computer technology, and offer executive management and technology training to assist entrepreneurs at every level in the growth of their business. Training is available in the areas of management concepts, financial planning, marketing, international trade and related topics by SCORE, Cal State East Bay SBDC, the Bay Area World Trade Center as well as a host of other partners and sponsors. All seminars are nominally priced, and the presenters are experts in their fields. In addition to training programs, customized counseling is available in the areas of management, financial planning, business planning, marketing, law, international trade and re- lated topics by SCORE, the Cal State East Bay SBDC and the Bay Area World Trade Center. To schedule an appointment with one of our partners, please call (510) 273–6000. All classes are held at the East Bay Entrepreneur Center, 519 17th Street, 2nd Floor, Ste. 200, Oakland, CA 94612, unless otherwise noted. AlternAtive FinAncing For SmAll BuSineSSeS April 13 (4:00-5:30pm), May 25, (3:00-4:30pm) HoW to StArt And oPerAte A JAnitoriAl BuSineSS Do you want to take advantage of local programs to help grow your small business? Are you having trouble qualifying for a traditional bank loan at a rate you can afford? OBDC Small Business Finance April 26 or June 28 Come and learn the inside scoop to run and operate a profitable business. Cheryl will teach runs a number of alternative loan programs designed to help start and expand businesses in Oakland costing and pricing, bidding and employees’ issues. Cheryl Garcia, B.C Janitorial Services, a local and the greater East Bay. Led by an experienced loan officer, this workshop will demystify the business owner for over 10 years in janitorial business; 8(a) certified contractor. application process and outline some of the City, County and Federal programs for local businesses. To register call (510) 273-6000, 1:00-3:00pm, Free To register call (510) 763-4297 ext. 100, Free legAl StructureS For your SmAll BuSineSS BuSineSS to BuSineSS telemArketing Solution For SmAll And mid Size FirmS (neW WorkSHoP!) April 5, May 3, or June 7 April 18 or May 16 Is sole proprietorship, corporation or limited liability company the right structure for your This interactive workshop is designed to give your business the upper hand in reaching prospects and business? Many small business owners are confused about the legal requirements of starting and generating more sales than ever before! B2B telemarketing is still one of the most effective ways to running a business. In this workshop, learn how to best structure your company and fulfill your reach potential customers. legal requirements. To register call (510) 273-6000, 5:00pm-7:00pm, Free To register call (510) 273-6000, 5:00-7:00pm, Free eFFective SAleS And PromotionAl ideAS For SmAll And mid-Sized FirmS PlAnning For A BuSineSS WeBSite PArt 1 June 21 June 20 Like most business owners, you probably spend a lot of time, energy and money promoting your First of a series of 2 workshops designed to provide business owners with the information needed business. Referrals, telemarketing and e-mail campaigns are the traditional mode of marketing your to create their web site quickly. Discussion about how to name your web site and registering that product or service. Unfortunately, promoting your firm just one way is no longer an option. Small name so only your company can use it. Will review what type of information should be on the business owners need new ways to get the word out about their service or product. That’s why this web site, and how to gather it together. Finally, will review maintaining your web site, listing interactive workshop was developed to help increase sales performance like never before. your web site with search engines, and, most importantly, estimated costs for these services. Some of the topics covered include: This will be a hands-on workshop, and attendance will be limited to 15 people. Pre-Requisite: • Become your own Promotions Dept. Familiar with surfing the Internet with a web browser using a pc; basic computer literacy; in the process (or soon will be) of developing or maintaining your own web site; familiar with basic • Creating a need for your product or service Internet terms such as ISP for Internet Service Provider. Conducted by Winning Strategies Co • Probing sales techniques To register call (510) 273-6000, 5:00-7:00pm, Free • Getting your product/service noticed by more prospects • Marketing yourself as an expert Score - exPort/imPort WorkSHoP • Making money as a paid speaker/lecturer May 18 (8:15am-4:15pm) in Oakland • 20 cost effective tips for getting your name in front of your target audience June 10, (8:30am-1:30pm) in Fremont • Direct mail designed to increase sales (hint: more effective than business cards) A must for many one starting or operating an export/import business. Learn elements of export and importing, letters of credit, government finance program, role of freight forwarders & • Creating a buzz about your firm through the written word customer’s brokers and more. Limited seating available (pre-registration required) To register call (510) 273-6000, 5:00-7:00pm, Free www.eastbayscore.org or www.acteva.com. *$50.00 on day of event. Oakland Workshop, 519 17th Street, Ste 2000 in Oakland FAce tHe muSic Fremont Workshop, Chambers of Commerce, 39488 Stevenson Pl., Ste 100, Fremont, CA April 25 To register call (510) 273-6611, $40.00* in advance. Entrepreneurs need to find specific information about their market and competition for their business plan. This presentation will share some of the vast amount of resources available both online and Score – HoW to StArt And mAnAge A Home-BASed BuSineSS offline, including reviewing the SBA’s own East Bay Entrepreneur Center (EBEC) resources. It will also discuss how to prioritize the information gathered. Prerequisites: This session assumes knowledge May 10 of basic email and internet search capability. Maximize your productivity and reduce costs by managing your business from home. Do you have To register call (510) 273-6000, 5:30-7:00pm, Free a business that will fit into your home? Learn the fundamentals to success and manage various aspects including: legal, technology, operations, marketing, risk/insurance, and record keeping. And, review tips to develop a professional image. Visit www.eastbayscore.org or www.acteva.com FASt trAck mArketing reSeArcH To register call (510) 273-6611, 5:00-7:00pm, $20.00 April 12 or June 6 Entrepreneurs need to find specific information about their market and competition for their business Score – HoW to StArt And oPerAte A reStAurAnt plan. This presentation will share some of the vast amount of resources available both online and offline, including reviewing the SBA’s own East Bay Entrepreneur Center (EBEC) resources. It will also May 23 discuss how to prioritize the information gathered. Prerequisites: This session assumes knowledge This workshop will guide you through the basics of the restaurant business. Presented of basic email and internet search capability. by Hank Weiner, a SCORE counselor who has opened and successfully ran a number of To register call (510) 273-6000, 5:00-7:00pm, Free restaurants. $20 Registration Fee. Register online at www.acteva.com/go/ebec, or for more information contact SCORE at (510)273-6611 or visit www.eastbayscore.org. To register call (510) 273-6611, 5:00-7:00pm, $20.00 getting reAdy For FinAncing April 12, May 10, or June 14 Score – imPort/exPort WorkSHoP Discover the correct way to seek financing for your business. We will discuss loan proposal requirements, financing options and SBA loan programs. Presented in conjunction with the Bay Area May 18 Association of Government Guaranteed Lenders (BAAGGL), with participation by a lender, SCORE and A must for anyone starting or operating an export/import business. Learn elements of export the SBDC. and importing, letters of credit, role of freight forwarders & customs brokers, legal aspects & customer’s requirements and more. Limited seating available (pre-registration required) To register call (510) 273-6000, 12:00-1:30pm, Free www.eastbayscore.org or www.acteva.com.*$50.00 on day of event. To register call (510) 273-6611, 8:00am-4:15pm, $40.00 HoW to deSign your BuSineSS WeB-Site PArt ii June 27 Score – retAil BASicS Second in a series of 2 workshops that provide business owners with the information needed to create their web site quickly. Workshop will focus on using an on line solution to develop your web site and May 2 using a software application (Microsoft FrontPage). Instructors will step you through the vary basics Come learn how to find merchandise for your store, how to make a merchandise assortment plan, of using each of those tools. This will be hands on course so attendance will be limited to 15 people. how to budget your purchases and control your inventory, what to ask your vendors to do for Pre-Requisite: Familiar with surfing the Internet with a web browser using a pc; basic computer you and what you should do in return. Discover the importance of inventory turnover and how it literacy; in the process (or soon will be) of developing or maintaining your own web site; familiar relates to sales and inventory investment. Learn the ways to project your sales, the importance of with basic Internet terms such as ISP (Internet Service Provider). reorders and how to project how much to reorder. Find out how seasonality affects your planning. And much more...Visit www.eastbayscore.org or www.acteva.com To register call (510) 273-6000, 5:00-7:00pm, Free To register call (510) 273-6611, 5:00-7:00pm, $20.00 Online Registration is also available at www.acteva.com/go/ebec
  2. 2. East Bay Entrepreneur Center Training Programs Spring 2006 Score - StArting And mAnAging your SmAll BuSineSS – oAklAnd Score – tWo PArt WorkSHoPS 1. Writing An eFFective BuSineSS PlAn April 13, May 11, June 8 2. tHe FinAnciAl PlAn Speakers who are experts in their field will answer questions on an array of topics April 11 ranging from legal issues and accounting to marketing and insurance. Limited seating – (Pre-registration required) www.eastbayscore.org or www.acteva.com. Two workshops back to back – two hours each - offered for your convenience. *$50.00 on day of event. 1. A well thought-out business plan is essential to the successful starting and operating To register call (510) 273-6611, 8:00am-4:00pm, $40.00* in advance of your business. Learn the essential components of an effective business plan through interactive instruction. Seminar also offers a brief introduction to the business plan Score - StArting And mAnAging your SmAll BuSineSS – concord software at the East Bay Entrepreneur Center that can assist you in writing it. April 20 (8:30am-4:15pm) 2. “Learn how to develop step by step the Financial Plan (Income Statement, Cash Flow, and Balance Sheet) for a small business using an actual case. The SBA workshop “Small Speakers who are experts in their field will answer questions on an array of topics rang- Business Accounting and Bookkeeping” is a prerequisite. $20 registration fee per work- ing from legal issues and accounting to marketing and insurance. Limited seating – (Pre- shop or $35 for both. Register online at www.acteva.com/go/ebec, or for more registration required) www.eastbayscore.org or www.acteva.com.*$50.00 on day of event. information contact SCORE at (510) 273-6611 or visit www.eastbayscore.org. This even will be held in Concord at: Small Business Development Center, 2425 Bisso Lane, Concord, CA 9452 To register call (510) 273-6611, 3:00-5:00pm and/or 5:00-7:00pm, $20.00 each or $35.00 for both. To register call (510) 273-6611, 8:30am-4:15pm, $40.00* in advance Score - SucceSSFul BuSineSS PlAnning SmAll BuSineSS Accounting And BookkeePing April 15 May 24 or June 14 Saturday Workshop-Led by experienced business professionals and SCORE counselors. Many small business owners are good at selling and producing their product or service Attendees will receive text book, a business planning CD with software to write your but have a very difficult time with the financial accounting side of the business. Learn plan. Coffee and lunch are included. *95.00 registration fee in advance; or $125 on day about the various bookkeeping methods and how to automate your books with a of event. Visit www.eastbayscore.org or www.acteva.com computer accounting system. . To register call (510) 273-6000, 5:00-7:00pm, Free Workshop location: Fremont Chamber of Commerce, 39488 Stevenson Pl., Ste 100, Fremont, CA To register call (510) 273-6611, 7:45am-3:45pm, $95.00 in advance. SmAll BuSineSS tAxeS April 19 SecretS to Buying A BuSineSS or FrAncHiSe Learn how to avoid excessive tax penalties and understand many of the taxes that affect your business and your profit. Topics include state and federal income tax, state and May 2 federal payroll tax, sales and use tax, property tax, city tax familiar with the concepts To jump-start your self-employment dream, buying a franchise or existing business can covered in that seminar. Conducted by Hilliard Management Group be the single biggest advantage available today… but there are challenges to overcome. With 1000’s of choices, avoid frustration by learning how to begin, how much they cost To register call (510) 273-6000, 5:00-7:00pm, Free and when you have found the right business for you! This popular workshop covers: the steps successful entrepreneurs take to reduce risk and improve success through simple research techniques. We cover knowing your options, financing; benefits of a franchise or teAcH SmAll BuSineSSeS HoW to AcceSS locAl Procurement oPPortunitieS existing business and where to find them… June 13 To register call (510) 273-6000, 6:00-7:30pm, Free How to get bonding, financing and certified with all the different certifications for Small Disadvantage, Local Business Enterprise. Presented By AMG/MMIA Resource Centers. To register call (510) 273-6000, 3:30-5:00pm, Free Certificate in Import and Export Management sponsored by the Bay Area World Trade Center Instructor: Tekle Sebhatu, Ph.D. Obtain a Certificate in Import and Export Management by completing a series of courses on international trade. The program is designed for To Register: www.acteva.com/go/bawtcevents individuals to obtain a comprehensive foundation to work in a variety All courses held from: 6:00-9:00pm of industry sectors and functions in international trade. Location: Port of Oakland’s Exhibit Room, 530 Water Street, Oakland, CA 94607 If you are considering starting your import or export business, these Cost: Pre-registration for all 8 classes: $400. Receive a free courses provide you the necessary skills and knowledge to move your BAWTC Individual Membership when you pre-enroll business into the next steps. The participant will receive a Certificate for the entire program. upon the successful completion of the entire series. The regular price for this package would be $840. Individual Classes $55; $40 BAWTC Members Registration: www.acteva.com/go/bawtcevents OR Contact: Laura at 510.251.5903 imPorting SeSSionS exPorting SeSSionS import Series-Session i: import Process April 12 export Series-Session i: Fundamentals of exporting may 10 Participants will explore the fundamentals of effective import decisions. This session This workshop will explore the fundamentals of exporting and also focus on establishing your export provides insight into the customs clearance process, the role of a customs broker, and program with an overview of the export process including assessing company’s readiness to export, the various methods utilized in reducing duties paid on imported goods. sources of market research, how to enter a foreign market, assessment of a product or service and assistance that is available for exporters. import Series-Session ii: Special customs requirements April 19 This workshop will focus on restrictions, prohibitions, fraud and other agency export Series-Session ii: export documents and insurance may 17 requirements. The benefits of agreements (NAFTA, CBI, ATPA, AGOA and others) This workshop will examine the INCOTERMS 2000, flow of documents, goods and payments in an will be discussed. Temporary free importation, anti-dumping, countervailing duty export transaction. This session will demonstrate how to prepare the Shippers Export Declaration drawback and Foreign Trade Zones will be covered. (SED 7525 – V) and discusses the differences between Schedule B and the Harmonized Tariff Schedule numbers. Types of ocean cargos, ocean and air freight charges, methods of insuring goods, the different insurance coverage’s and determining the insured value will be covered. import Series- Session iii: documents and methods of Payments April 26 This workshop examines the simultaneous flow of documents, goods and payments in and import transaction. You will understand INCOTERMS, basic principles of export Series-Session iii: export methods of Payments and Financing may 24 international finance to develop sound payment solutions for your importing This workshop will focus on the different methods of international payments available to exporters needs. including advance payment; open account; consignment, documentary collection and letter of credit. Also, the various financing options available through commercial banks and government financing import Series- Session iv: Selling your imported Product may 3 programs will be covered. Learn effective marketing strategies that sell your product. This session will cover marketing concepts on product development, pricing strategies, distribution methods and promotion. export Series-Session iv: export marketing may 31 This workshop will provide participants with the skills necessary to develop an international market strategy including targeting individual country; international sales contract; identify buyers, agents and distributors; trade leads and establishing an international distribution channels.
  3. 3. M T W T F Sa April 1 3 To register go to: www.acteva.com/go/ebec 4 5 Business to Business Telemarketing Solution for 6 April 7 8 Small and Mid Size Firms 5:00-7:00pm 10 11 SCORE Two Part Workshops 12 Getting Ready for 13 SCORE - Starting and 14 15 SCORE –Successful 1. Writing an Effective Financing Managing your Small Business Business Planning Business Plan 12-1:30pm 8:00am-4:00pm 7:45am-3:45pm 3:00-5:00pm Fast Track Marketing Alternative Financing Workshop Location: 2. The Financial Plan Chambers of Commerce, Research for Small Businesses 5:00-7:00pm 39488 Stevenson Pl., 5:00-7:00pm 4:00-5:30pm Ste 100, Fremont, CA Import Series-Session I: Import Process 6:00-9:00pm 17 18 Legal Structures for 19 Small Business Taxes 20 SCORE - Starting and SCORE – SuCCESSFuL BuSInESS PLAnnInG 21 22 Your Small Business 5:00-7:00pm Managing your Small APRIL 15 (Saturday 7:45am–3:45pm) 5:00-7:00pm Business SCORE-New Saturday Workshop-Led by experienced business Import Series Session 8:30am-4:15pm professionals and SCORE counselors. Attendees will receive text book, II: Special Customs Held in concord at: Small a business planning CD with software to write your plan. Coffee and Requirements -BAWTC Business development center, lunch are included. 6:00-9:00pm 2425 Bisso lane, concord Workshop Location: Chambers of Commerce, 39488 Stevenson Pl., Ste 100, Fremont, CA 24 25 Face The Music 26 How to Start and 27 28 29 5:30-7:00pm Operate a Janitorial Business *95.00 registration fee in advance; or $125 on day of event. 1:00-3:00pm visit www.eastbayscore.org or www.acteva.com To register call (510) 273-6611 $95.00 in advance. Import Series-Session II: Special Customs Requirements -BAWTC SCORE: ExPORT/IMPORT WORkSHOP 6:00-9:00pm May 18 (8:15am–4:15pm) in Oakland May 1 2 3 4 June 10 (8:30am–1:30pm) in Fremont 5 6 Retail Basics Business to Business A must for any one starting or operating an export/import business. 5:00-7:00pm Telemarketing Solution Learn elements of export and importing, letters of credit, role of for Small and Mid Size Firms freight forwarders & customs brokers, legal aspects & customer’s Secrets to Buying A 5:00-7:00pm requirements and more. Limited seating available (pre-registration Business or Franchise required) www.eastbayscore.org or www.acteva.com. Import Series-Session 6:00-7:30pm *$50.00 on day of event. II: Special Customs Requirements -BAWTC Workshop Location: Chambers of Commerce, 6:00-9:00pm 39488 Stevenson Pl., Ste 100, Fremont, CA To register call (510) 273-6611, 8:30am-1:30pm, $40.00* in advance 8 9 10 Getting Ready for Financing 11 SCORE - Starting and 12 13 SCORE 12-1:30pm Managing your Small Business SCORE - STARTInG AnD MAnAGInG Score – How to Start and 8:00am-4:00pm YOuR SMALL BuSInESS May Manage a Home-Based Business 5:00-7:00pm April 20 (8:30am–4:15pm) in Concord Export Series-Session I: April 13, May 11, June 8 (8:00am–4:00pm) Fundamentals of Exporting in Oakland -BAWTC Speakers who are experts in their field will answer questions on an 6:00-9:00pm array of topics ranging from legal issues and accounting to marketing and insurance. Limited seating – (Pre-registration required) www. eastbayscore.org or www.acteva.com. *$50.00 on day of event. 15 16 Legal Structures for 17 Export Series-Session II: 18 SCORE Export/Import 19 20 Export Documents and Workshop Your Small Business The event will be held in Concord on April 20 at: Insurance -BAWTC 8:15am-4:15pm 5:00-7:00pm Held in Fremont at the chamber Small Business Development Center, 2425 Bisso Lane, Concord 6:00-9:00pm of commerce, 39488 Stevenson To register call (510) 273-6611, $40.00* in advance Place, Suite 100 Fremont, cA 22 23 SCORE – How to Start 24 Small Business Accounting 25 Alternative Financing for Small Businesses 26 27 and Operate a Restaurant and Bookkeeping 3:00-4:30pm 5:00-7:00pm 5:00-7:00pm Export Series-Session III: Export Methods of Payments and Financing -BAWTC 6:00-9:00pm 29 30 31 June 1 2 June 3 Export Series-Session IV: Export Marketing 6:00-9:00pm 5 6 Fast Track Marketing 7 Business to Business 8 SCORE – Starting 9 10 SCORE Export/Import Research Telemarketing Solution for and Managing your Workshop – Saturday 5:00-7:00pm Small and Mid Size Firms Small Business 8:30am-1:30pm 5:00-7:00pm 8:00am-4:00pm Workshop Location: Chambers of Commerce, 39488 Stevenson Pl., Ste 100, Fremont, CA 12 13 Teach Small Businesses 14 Getting Ready 15 16 17 How To Access Local for Financing Procurement Opportunities noon-1:30pm 3:30-5:00pm Small Business Accounting and Bookkeeping 5:00-7:00pm 19 20 Planning for a 21 Effective Sales and 22 23 24 Business Website Part 1 Promotional Ideas for 5:00-7:00pm Small and Mid-sized Firms 5:00-7:00pm 26 27 How to Design 28 How to Start and 29 30 Your Business Operate a Janitorial Web-Site Part II Business 5:00-7:00pm 1:00-3:00pm
  4. 4. SBA’s participation in this Co-sponsorship is not an endorsement of the views, opinions, products, or services of any Co-sponsor or other person or entity. All SBA programs or co-sponsored programs are extended to Register by phone: call the number listed in the program next to the class Permit #2508 Oakland, CA US Postage Presorted Standard PAID www.business2oakland.com/main/businessassistance.htm the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least 2 weeks in advance. Contact Rose king (510) 273-6010. All classes are held at the East Bay Entrepreneur Center unless otherwise noted. Seating is limited and registration is recommended for all classes. Register via the Internet: www.acteva.com/go/ebec OR East Bay Entrepreneur Center The City of Oakland and the U.S. Small Business Administration U.S. Small Business Administration Celebrates 519 17th Street, 2nd Floor, Ste. 200, Oakland, CA 94612 (SBA) invite you to obtain expert assistance in growing your business. Small Business Week 2006 The new East Bay Entrepreneur Center offers a wide variety of This Calendar is also available at Each year, the U.S. Small Business Administration (SBA) services for those looking to start or grow a business. These start celebrates small business week. During this week, the with the new training center which offers an impressive array of SBA Small Business Person of the Year is named. This is a features including: business owner who has shown outstanding commitment • Wireless computer technology, provided by Cisco Systems which both to their small business and the community they live allows for advanced computer application training for small in. They SBA also recognizes advocates who have gone businesses; beyond the call of duty to represent small business issues on: Women in Business, Minority Business issues, • Video conferencing, which allows East Bay businesses to Veteran Businesses, Accounting, and Financing issues. participate in advanced trainings and meetings held in other parts of the country or world; This year, SBA will host a number of receptions and event • Overall improved training experience provided by new during the week of May 15 to celebrate small business equipment, including multi–media presentation equipment. week. These events are open to the public and this is an outstanding opportunity for Bay Area small business The Center’s Mission is to provide you with a full range of support owners to get involved in the community, celebrate the services to start and grow your business, including… achievements of small business and make a difference. Financing Programs- Microloans, conventional financing, commercial How to Register for Classes For more information, take a look at our web-site at real estate financing and venture capital. www.sba.gov/ca/sf and www.acteva.com/go/ebec Technical Assistance- Expert counseling and consulting for start–up and growing businesses. Training- In all aspects of small business management. Procurement Assistance- With public and private procurement and Also: certification programs. The Professional Business Women of California (PBWC) International Trade- Trade information and training, counseling and Announce their 17th Annual Conference consulting. The Professional Business Women of California invite you to join over 5,000 women professionals in the largest and Business Resource Center (BRC) most dynamic women’s conference in Northern California Whether you are a seasoned business owner or an entrepreneur just starting – packed with information, connections, insights and out, the BRC contains a wealth of information resources to help you succeed high-level networking. in today’s competitive market. With hundreds of books, videos and software applications, the BRC contains vital tools you need to conduct your market The event will be held on Tuesday, May 2, 2006 at the East Bay Entrepreneur Center 250 Frank H. Ogawa Plaza, research such as: sample business plans, information on legal aspects of Moscone Center, San Francisco, California. For more running a business, financial management guidelines and much, much more! information go to www.pbwc.org or call (650) 548-2424. 5th floor, Suite 5313 Oakland, CA 94612 510.238.3703 Our BRC Hours Monday 8:30am–6:00pm, Tuesday and Wednesday 8:30am–7:00pm Thursday and Friday 8:30am–5:00pm

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