II. Telemarketing Business

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II. Telemarketing Business

  1. 1. II. Telemarketing Business -Annual sales are increasing based on demands for securing safety and quality assurance- Number of business establishments 402 •i compared to 2002•@• down •£@ 18.6“j• • Number of employees 51,967 i @• @• V• @• @• • @• @• up 9.5•“•j Annual sales 193.4 billion yen i @• @• V• @• @• • @• @• up 31.7“j• • Per business establishment 481.19 million yen i @• @• V• @• @• • @• @• up 61.9•“•j Per employee 3.72 million yen i @• @• V• @• @• • @• @• up 20.4“j• • @• @• Inbound business 130.8billion yen i @• @• V• @• @• • @• @• up 37.6“j•• @• @• Outbound business 45.9 billion yen i @• @• V• @• @• • @• @• up 29.5•“•j @• @• Others 16.7 billion yen i @• @• V• @• @• • @• @• up 2.7•“•j (1) The number of business establishments The number of business establishments in 2003 was 402, decreasing by 18.6% compared to the previous survey (2000). By headquarters or branch, the number of “single business establishments” was 227 (-19.8% id.), while that of “headquarters” was 46 (+9.5% id.) and, that of “branch” was 129 (-23.7%) Number of business establishment by headquarter or branch Compared to By headquarter or branch 2002 2003 Composition the previous ratio•i•“ •j year•i•“ •j Total 494 402 100.0 •£ 18.6 Single business establishment 283 227 56.5 •£ 19.8 Headquarter 42 46 11.4 9.5 Branch 169 129 32.1 •£ 23.7 By employment scale, the number of business establishments of which the number of employees is “1–4 employees” was 143 (composition ratio 35.6%), and that of which number of employees is “5–9 employees” was 56 (composition ratio 13.9%). Nearly 50% of business establishments have less than 9 employees. On the other hand, the number of business establishments that have more than 300 employees was 51 (composition ratio 12.7%), and the number of business establishments having “100–299 employees” was 45 (composition ratio 11.2%). The number of large-scale business establishments that have more than 100 employees accounted for more than 20% of the total. Composition ratio of number of business establishment by scale of number of employee 300 or more 12.7% 1•` 4 100•` 299 Number of 35.6% 11.2% •½ business •¬ ‚P ‚T ”N –” Ž •Š Æ‹ 50•` 99 establishments 7.2% ‚S ‚O‚Q 2003 •Š in Ž– ‹Æ 455 offices 30•` 49 6.0% 10 5•` 9 •` 19 13.9% 7.2% 20•` 29 6.2%
  2. 2. (2) Number of employees The number of employees in 2003 was 51,967, increasing by 9.5% compared to the previous survey. By the type of employment, the number of part-time employees was 42,982 (composition ratio 82.7%), accounting for more than 80%. On the other hand, the number of “regular employees” was 5,586 (10.7% id.), accounting for only 10% of the total number of employees. The number of “temporary employees” was 2,424 (4.7% id.) and that of “assigned or temporarily dispatched employees (accepted)” was 692 (1.3% id.). Number of employee 2002 2003 Compared to By sex. type of employment, department Composition (employee) (employee) the previous ratio•i“j• • year•i“j• • Total 47,476 51,967 100.0 9.5 Male 7,668 10,848 20.9 41.5 •@ assigned or temporarily dispatched employees•@i accepted) 118 216 0.4 83.1 Sex Female 39,808 41,119 79.1 3.3 •@ assigned or temporarily dispatched employees•@i accepted) 155 476 0.9 207.1 Single proprietor, familiy workers or paid executives 476 283 0.5 •£ 40.5 Full-time employees 29,491 48,568 93.5 64.7 Type Regular employees 4,889 5,586 10.7 14.3 of Part-time employees 24,602 42,982 82.7 74.7 employment Temporary employees 17,236 2,424 4.7 •£ 85.9 •@ assigned or temporarily dispatched employees•@i accepted) 273 692 1.3 153.5 Management and sales 3,482 3,877 7.5 11.3 Telecommunicator 42,240 46,223 88.9 9.4 Department Othres 1,481 1,175 2.3 •£ 20.7 assigned or temporarily dispatched employees•@i accepted) 273 692 1.3 153.5 By gender, the number of “males” was 10,848 (composition ratio 20.9%), while that of “females” was 41,119 (79.1% id.), indicating that the ratio of females is very large. By type of employment, the number of females is larger than that of males in all types of employment except for “single proprietors, family workers or paid executives”. In particular, more than 80% of “part-time employees” are females. By department, the number of employees who are employed as “telecommunicators” who are engaged in telephone reception was 46,223, accounting for nearly 90% of the total, showing an increase of 9.4% compared to the previous survey. Number of employee by type of employment and by sex Number of @• @• @• By sex By type of employement employee Composition Male Composition Female Composition ratioi“ j• •• ratio•i•“ •j ratioi“ j• •• Total 51,967 100.0 10,848 20.9 41,119 79.1 Single proprietor, familiy workers or paid executives 283 0.5 165 58.3 118 41.7 Regular employees 5,586 10.7 2,675 47.9 2,911 52.1 Part-time employees 42,982 82.7 7,182 16.7 35,800 83.3 Temporary employees 2,424 4.7 610 25.2 1,814 74.8 •@ assigned or temporarily dispatched employeesi accepted) •@ 692 1.3 216 31.2 476 68.8
  3. 3. (3) Annual sales The annual sales in this business in 2003 was 193.4 billion yen, increasing by 31.7% compared to the previous survey, based on the development of outsourcing of business by companies. ‡@ Annual sales by employment scale By employment scale, annual sales of business establishments employing “300 or more” employees was 145.9 billion yen, accounting for 75.4% of the total. That of business establishments with “100-299 employees” was 27.5 billion yen, having a composition ratio of 14.2%. Thus annual sales of large-scale business establishments that have more than 100 employees account for nearly 90% of the total annual sales. Composition ratio of annual sales by scale of number of employee 20•` 29 10•` 19 5•` 9 1.5% 1.2% 1.1% 1•` 4 50•` 99 0.8% 2.8% 30•` 49 2.9% 100•` 299 14.2% 2003 Annual sales 193.4 billion yen 300 or more 75.5% ‡A By category of business By category of business, the sales of leading “inbound” telemarketing increased largely to 130.8 billion yen (composition ratio 67.7%, +37.6% compared to the previous survey), on the basis of catalogue shopping, prevalence of mail-ordering, and establishment of 24-hour consumer consultation. Among these, the sales of “consumer consultation” totaled 73.8 billion yen (38.2% id., +54.6% id.), and that of “reception of orders and materials” totaled 31.9 billion yen (16.5% id., 100% id.). The annual sales of “outbound” telemarketing was 45.9 billion yen, increasing by 29.5% compared to the previous survey, of which “sales promotion” such as campaigns and announcement of new items was 36.6 billion yen, increasing largely by 82.4%. On the other hand, that of “list cleaning” such as updating of lists was 1 million yen (-5.9% id.) and that of “others” such as marketing surveys was 8.3 billion yen (-42.0% id.), both decreasing since the previous survey. The annual sales of “others” was 16.7 billion yen, increasing by 2.7% compared to the previous survey, due to the increase of “dispatching temporary staff” and “consulting.
  4. 4. Annual sales by category of business 2002 2003 Compared to Type of business (million yen) (million yen) Composition the previous ratio (%) year (%) Total 146,822 193,437 100.0 31.7 Inbound 95,121 130,848 67.7 37.6 Reception of orders and materials 15,799 31,914 16.5 102.0 Consumer consultation 47,751 73,830 38.2 54.6 Surrogate secretary 7,000 6,406 3.3 •£ 8.5 Others 24,571 18,698 9.7 •£ 23.9 Outbound 35,469 45,924 23.7 29.5 Sales promotion 20,060 36,582 18.9 82.4 List cleaning 1,103 1,038 0.5 •£ 5.9 Others 14,306 8,304 4.3 •£ 42.0 Others 16,232 16,665 8.6 2.7 Dispatching temporary staff 7,043 7,624 3.9 8.2 Consulting 1,001 1,399 0.7 39.8 Others 8,188 7,642 4.0 •£ 6.7 Composition ratio of annual sales by category of business Dispatching temporary Consulting Others staff 3.9•“ 0.7•“ 4.0•“ Others 4.3•“ Others 8.6•“ List cleaning 0.5•“ Reception of orders and materials 16.5•“ Outbound 23.7•“ Sales promotion •@ 2003 Inbound 18.9•“ annual sales 67.7•“ 193.4 billion Consumer Others consultation 9.7•“ 38.2•“ ”é •‘ ‘ã •s Surrogate secretary 3.3•“ 3.3•“
  5. 5. Annual sales by category of contract partner By industry of contract partner, the sales amount of “information and telecommunications” was largest at 70.6 billion yen (composition ratio 36.5%), followed by “finance and insurance” including reception of accident insurance at 39.1 billion yen (composition ratio 20.2%), “services other than telemarketing” at 23.8 billion yen (composition ratio 12.3%), that of and “wholesale, retail, eating and drinking establishments” at 23.1 billion yen (composition ratio was 11.9%). Annual sales by contracting partner 2003 Category of contract partner Composition •i million yen•j ratio•i•“•j Total 193,437 100.0 Manufacturing industry 13,720 7.1 Wholesale, retail establishments 23,050 11.9 Construction and real estate industry 3,815 2.0 Finance and insurance industry 39,083 20.2 Information and telecommunication industry 70,589 36.5 Electricity, gas, heat, and water supply industry 3,192 1.7 Services other than rental and leasing business 23,841 12.3 Public services 3,124 1.6 Other design business establishments 1,747 0.9 Others 11,276 5.8 (note) The category of contracting partner was changed since 2003 because of the revison of Japan Standard Industrial Classification (4) Annual operating cost: The annual operating cost accrued in relation to the telemarketing business was 166.3 billion yen (86.0% of the annual sales of telemarketing business). By cost breakdown, the “total salary paid” was 109.5 billion yen (composition ratio 65.9%), “sub-contracting cost” was 11.6 billion yen (7.0% id.), “rental cost” was 11 billion yen (6.6% id.) and “other operating cost” including advertisement cost, packaging and shipment cost, and depreciation cost was 34.2 billion yen (20.6% id.). Annual operating cost of telemarketing business 2003 Composition •i 100 million yen•j ratio•i•“•j Annual operating cost 2003 •i 100 million yen•j Total 166,286 100.0 Total salary paid 109,512 65.9 Sub-contracting cost 11,575 7.0 Rental cost in total 10,993 6.6 Land and building 8,702 5.2 Machinery and equipment 2,291 1.4 Other operating cost 34,205 20.6
  6. 6. (5) Trend by prefecture As for annual sales by prefecture, annual sales in Tokyo was highest at 100.6 billion yen (composition ratio 52.0%), accounting for more than 50% of the total, followed by Osaka of which annual sales was 19 billion yen (9.8% id.), Kanagawa of which annual sales was 11.6 billion yen (6.0% id), Fukuoka of which annual sales was 10.1 billion yen (5.2% id.), and Hokkaido of which annual sales was 10 billion yen (5.2 % id.). The aggregation of annual sales of these top five prefectures accounts for 78.2% of the total. By comparing the annual sales of the top ten prefectures to the previous survey (2000), that of Chiba increased largely by 2.2 times compared to the previous survey, and that of Tokyo (+71.8% compared to the previous survey), Saitama (+63.0% id.), and Hokkaido (+60.3% id.) increased by more than 50% compared to the previous year. On the other hand, that of Hyogo (-34.3% id.) and Osaka (-1.1% id.) decreased. As for the number of business establishments, the number of business establishments was largest in Tokyo at 137, followed by Osaka (49), Aichi (24), Fukuoka (20), and Kanagawa (18). Annual sales by prefecture (top ten) 2002 2003 Composition Compared to the Rank Prefectures (employees) (employees) ratio (%) previous year (%) Total 146,822 193,437 100.0 31.7 1 Tokyo 58,579 100,636 52.0 71.8 2 Osaka 19,222 19,008 9.8 •£ 1.1 3 Kanagawa 8,332 11,601 6.0 39.2 4 Fukuoka 7,357 10,141 5.2 37.8 5 Hokkaido 6,252 10,024 5.2 60.3 6 Miyagi 4,478 6,746 3.5 50.6 7 Aichi 6,445 6,684 3.5 3.7 8 Chiba 2,158 4,693 2.4 117.5 9 Saitama 2,756 4,493 2.3 63.0 10 Hyogo 5,446 3,577 1.8 •£ 34.3 Number of business establishment by prefecture •i Number of business establishment•j 160 140 120 100 80 60 40 20 0 H A I M A Y F I T G S C T K N T I F Y N G S A M S K O H N W T S O H Y T K E K F S N K O M K O o o w i k a u b o u a h o a i o s u a a i h i i h y s y a a o h k i a o a h o u a a u i i a k k m a y i m k a c n i i k n i y h k m g f i c e i o a o r k t i a r m k g i u k g g m t y g i k o t a t a u r h m t b y a g a i u a a u z h g t k g a a t m y o a u a m c u a a a a a o n a r e g a g s a i a a a o g a m k i n n u i a o a o y o a a s g s w e h o s m z s a i i i a h g g m a t a a a o o a r n m h u h a i k a o a h w d t i i i a w a w s k m i e a i c i a k t k i a o a m a a h a a m h m i o i m a i a i a a

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