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Fraternal Intermediate


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Fraternal Intermediate

  1. 1. Fraternal Intermediate Ron Coen
  2. 2. Mission “ Thrivent Financial for Lutherans is a faith-based membership organization called to improve the quality of life of its members, their families, and their communities by providing unparalleled solutions that focus on financial security, wellness, and caring for others.”
  3. 3. Working with Churches <ul><li>Takes a planned approach </li></ul><ul><li>Be consistent </li></ul><ul><li>Requires professional follow-up </li></ul><ul><li>Knowledge of the church critical </li></ul><ul><li>Our natural market </li></ul>
  4. 4. Church Relationship Manager <ul><li>How do you become a CRM? </li></ul><ul><li>What are the criteria for CRM assignments? </li></ul><ul><li>How do the congregations find out who their CRM is? </li></ul><ul><li>New process being used in Marketing Pilot </li></ul>
  5. 5. Expectations for FRs assigned to congregations (Pilot) <ul><li>1.Participate in a Congregational Fraternal Annual Review (CFAR) with Relationship Support Staff – with follow-up as appropriate (financial based workshops) </li></ul><ul><li>(or Pastor/congregational visit) </li></ul><ul><li>2.Participate in at least one Thrivent sponsored fraternal event that the congregation is involved in. ie. Join Hands Day, a Habitat build, congregational fund raising event etc. </li></ul>
  6. 6. Expectations for (Pilot) FRs assigned to congregations <ul><li>3.Participate in one visibility event such as a Coffee Hour, Thrivent Resources Sunday with FR & Coordinators or host financial workshop </li></ul><ul><li>4.Participate in direct marketing to the congregation through Fleximail, Teleservices, Mailing invitations to regional/local workshops (retirement Income/ Market Update/other product workshops) or Teleservices enrollment in National Campaigns. </li></ul>
  7. 7. Church Relationship Manager (cont’d) <ul><li>Responsibilities (non pilot) </li></ul><ul><ul><li>Keeper of the Brand </li></ul></ul><ul><ul><li>Key Contact for Church Leaders, Pastors, etc. </li></ul></ul><ul><ul><li>Bringing Prospects to Thrivent Membership </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>Church Endowment Program Contact </li></ul></ul><ul><ul><li>Seminar/Workshop Invitations </li></ul></ul><ul><ul><li>Home Office Leads </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Telemarketing </li></ul></ul>
  8. 8. Church Relationship Manager (cont’d) <ul><li>Expectations (non pilot) </li></ul><ul><ul><li>Build & Maintain relationships with Congregational Coordinators </li></ul></ul><ul><ul><li>Meet the leadership of the congregation –complete a congregation fact-finder </li></ul></ul><ul><ul><li>Submit a written business/marketing plan for each congregation </li></ul></ul><ul><ul><ul><li>Marketing plan might include: Fleximail, Telemarketing, Pre-Approach letter to new members, Workshops/Seminars, Coffee Hours, Visibility Events </li></ul></ul></ul>
  9. 9. Door Openers <ul><li>Pastor Visit </li></ul><ul><li>Meet with the Congregational Coordinators or Key Thrivent members w/in cong. </li></ul><ul><ul><ul><li>Present Baptismal Medallion </li></ul></ul></ul><ul><ul><ul><li>Present Confirmation Crosses </li></ul></ul></ul><ul><li>Church Visibility </li></ul><ul><ul><ul><li>FR brochure in Narthex </li></ul></ul></ul><ul><ul><ul><li>Visit the church and staff </li></ul></ul></ul><ul><ul><ul><li>Attending church services </li></ul></ul></ul><ul><li>GivingPlus™ Fundraiser for School </li></ul><ul><ul><ul><li>New Expanded Giving </li></ul></ul></ul>
  10. 10. Pastor Visit <ul><li>Process </li></ul><ul><ul><li>Pre-Visit </li></ul></ul><ul><ul><li>During the visit </li></ul></ul><ul><ul><li>Delivering the Resource Menu </li></ul></ul><ul><li>Importance </li></ul><ul><ul><li>Opens the door to the church </li></ul></ul><ul><ul><li>Establishes a positive relationship w/Pastor & Members </li></ul></ul>
  11. 11. Relationship Enhancers (Church Prospecting/High Visibility Events) <ul><li>Coffee Hour – Introduce Thrivent </li></ul><ul><ul><li>Setup with the Congregational Coordinators </li></ul></ul><ul><ul><li>Order Coffee Hour in a Box Kit #WE10565KIT </li></ul></ul><ul><li>Thrivent Resources Awareness Event </li></ul><ul><ul><li>Church leaders highlight the Thrivent resources used during the last year at a coffee hour or Adult Education Forum : </li></ul></ul><ul><ul><ul><li>Care in Congregations™ projects, Care Abounds in Communities ™ projects, Endowment Planning workshops, LTC Workshops, Etc. </li></ul></ul></ul>
  12. 12. Relationship Enhancers (Church Prospecting/High Visibility Events) <ul><li>Meeting Leaders of the Key Ministries </li></ul><ul><ul><li>Meeting Leaders of the Affiliated Institutions </li></ul></ul><ul><ul><ul><li>Preschools </li></ul></ul></ul><ul><ul><ul><li>Childcare </li></ul></ul></ul><ul><ul><ul><li>Food Banks </li></ul></ul></ul><ul><ul><ul><li>Etc. </li></ul></ul></ul>
  13. 13. Relationship Enhancers (Church Prospecting/High Visibility Events) <ul><li>Simply Giving </li></ul><ul><li>Pastors’/Administrative Asst. Lunch </li></ul><ul><li>Directory Review/Sponsor Church Directory </li></ul><ul><li>New Church Member Welcome Gift </li></ul>
  14. 14. Simply Giving <ul><li>Can be used to introduce FR to preschool director (Tuition) & congregation (Giving). </li></ul><ul><ul><li>Over $9 mil. Transferred monthly </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>No Float </li></ul></ul><ul><ul><li>Handled by 3 rd Party Vendor (Vanco Services, Inc.) </li></ul></ul>
  15. 15. Relationship Enhancers – (Broad Based Prospecting/High Visibility Events) <ul><li>Attending Chapter/Cong. Coordinator Training/Recognition Events </li></ul><ul><li>Attending Chapter Meetings Occasionally </li></ul><ul><li>Synod Assemblies </li></ul><ul><li>Community Events </li></ul><ul><li>Sponsorship/Advertisement at Events – High School Athletic Posters/Programs </li></ul>
  16. 16. Synod Assemblies <ul><li>Provides Visibility Prospects & Appointments. </li></ul><ul><li>Leave your business cards for referrals when your shift is over. </li></ul><ul><li>Phil Edlund staffed the booth at the SWWA ELCA Synod Assembly. </li></ul><ul><ul><li>Several people approached the booth while the assembly was in session. </li></ul></ul><ul><ul><li>Referred 5 people to John Aakre. </li></ul></ul><ul><ul><li>John Aakre made appts. for new business. </li></ul></ul>
  17. 17. Resources <ul><li>Church Relations Resources </li></ul><ul><ul><li> </li></ul></ul><ul><li>Simply Giving ® </li></ul><ul><li>Regional Website </li></ul><ul><li>Phil Edlund: [email_address] </li></ul><ul><li>Naomi Baker: [email_address] </li></ul>