Footer eg. Confidential/ Purpose of presentation etc.


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Footer eg. Confidential/ Purpose of presentation etc.

  1. 1. The Eloqua Solution
  2. 2. Eloqua Snapshot <ul><li>Incorporated 2000 </li></ul><ul><li>Software on Demand </li></ul><ul><li>HQ in Toronto; offices in Boston, Chicago, Austin, San Francisco and London </li></ul><ul><ul><li>Founders with company </li></ul></ul><ul><li>Profitable growth 2002, 2003, 2004, 2005 </li></ul><ul><li>Nearly 300 Clients </li></ul><ul><li>First Venture Investor – Bay Partners, JMI Investments </li></ul><ul><ul><li>March 2005 </li></ul></ul><ul><ul><li>- $ 17 mm invested </li></ul></ul>STRATEGIC PARTNER RANKED 10TH TOP 25 CANADIAN IT UP AND COMERS
  3. 3. Customers – All Sizes
  4. 4. What We Do <ul><li>Automate Best-Practices in Demand Generation </li></ul><ul><ul><li>Automation : engaging prospects at the Right Time and for greater marketing productivity </li></ul></ul><ul><ul><li>Best Practices : combined service and technology approach to effective marketing programs </li></ul></ul><ul><ul><li>Demand Generation : creating qualified opportunities for a sales force to close </li></ul></ul><ul><li>The only Integrated Demand Generation Platform </li></ul><ul><ul><li>Integrated : across sales and marketing functions (direct marketing, website marketing, lead generation, and sales force automation) </li></ul></ul><ul><ul><li>Platform : single, unified, inter-departmental, Service AND Technology </li></ul></ul>Eloqua drives your entire marketing lifecycle process from contact to close, while revealing prospect interest and intent at every step .
  5. 5. Is This Familiar to You? Custom Code Website Web Analytics Databases Email Engine Sales Force Automation Email Client
  6. 6. Is This Familiar to You? <ul><li>What’s Wrong With This Picture? </li></ul><ul><li>Silos of Data </li></ul><ul><li>True Closed Loop Marketing Cannot be Achieved </li></ul><ul><li>Data management is a problem </li></ul><ul><li>360 degree of contact is impossible </li></ul><ul><li>Sales has no visibility whatsoever </li></ul><ul><li>Executives lack visibility which hurts future planning </li></ul><ul><li>Marketers productivity is severely limited </li></ul><ul><li>Scalability is impossible </li></ul><ul><li>Automating best practices and business rules limited </li></ul><ul><li>Training and managing employees on multiple systems is costly </li></ul><ul><li>… .Does a better way exist??? </li></ul>
  7. 7. How About This Instead… Website Email Engine Sales Force Automation Email Client Web Analytics Custom Code Databases
  8. 8. Eloqua Builds Your “Demand Center” 2. Execute multi-channel campaigns 3. Provide targeted, personalized landing pages 4. Analyze and Manage Marketing Performance 1. Build targeted lists 6. … and move to automated lead nurturing program 5. segment based on web activity Email, direct mail, telemarketing HyperSites Analytics & Reporting Build List Eloqua Program Automation Lead Scoring CRM System 7. When prospect becomes ‘hot’ move to sales funnel for close
  9. 9. <ul><li>Nightly Batch Updates of Contacts and Leads </li></ul><ul><li>Event Logging into Activity History </li></ul><ul><ul><li>Sent Emails (subject line) </li></ul></ul><ul><ul><li>Opened Emails (subject line) </li></ul></ul><ul><ul><li>Visited Website (generic) </li></ul></ul><ul><ul><li>Unsubscribes </li></ul></ul><ul><li>Quicklinks into the Eloqua System </li></ul><ul><ul><li>Add to Eloqua </li></ul></ul><ul><ul><li>Unsubscribe </li></ul></ul><ul><ul><li>Contact Activity Overview </li></ul></ul><ul><li>Basic and Premier Offerings </li></ul>Eloqua CRM Integration
  10. 10. Eloqua Will Log Events in the Activity History Eloqua Data Two clicks away
  11. 11. <ul><li>Key Driver </li></ul><ul><li>High lead flow of unknown quality </li></ul><ul><li>Need </li></ul><ul><li>Align sales effort with lead value through qualification </li></ul><ul><li>Increase overall lead flow </li></ul><ul><li>Big Wins </li></ul><ul><li>JBoss validates, qualifies and routes 10,000 leads/month </li></ul><ul><li> CRM integration allows personal sales follow-up </li></ul><ul><li>Sales effort matches lead value through automation </li></ul>JBoss: Breaking the Bottleneck Web Leads “ Cultivating” and Qualifying Sequence High Medium Low Scoring lead by profile and interest Events Continued Communications Sales Calls & Close Align effort with score Sales DB