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  • INFORMAL ACTIVITIES = WORKING RELATIONSHIPS, FORMAL ACTIVITIES = DEVELOPING STANDARDS AND JOINT VENTURES PREFERRED STRATEGY TO POOL FINANCIAL & HUMAN RESOURCES TO ADDRESS NATIONAL POLICIES FIND SOLUTIONS TO NATIONAL CHALLENGES ASSIST IN INTERNATIONAL COMPETITIVENESS
  • PRE PRODUCTION EXPLOITATION PHASE Appreciation of need use Conception feedback Needs analysis Design Development/adaptation Copyright compliance check Copyright clearance acquisition PRODUCTION PHASE Marketing Promotion Cataloguing Discovery Evaluation Licensing Payment Acquisition/fulfilment Book keeping
  • ADULT STUDENTS MIGRATING TO ONLINE COURSES THIS FUELS GROWTH OF HIGHER MARGIN ONLINE BUSINESSES ONLINE STUDENT ENROLMENT GROWTH IS TOPPING 60%
  • REFERENCE: HAWKINS, BRIAN L. EDUCAUSE 2003
  • System closely aligns with basic requirements for user transaction based learning bank: output arrangements .. Licences input arrangements – agreements with system operator micro management (metadata) macro management (constitution and governing rules)
  • AEShareNet is now largest VET catalogue – 20,000+ resources Widely used for this functionality Wants to acquire wider range and keep up to date Has first learning objects Processes need to consider full product development cycle – through to preview, payment, distribution and fulfilment.
  • The “not invented here” syndrome is an international issue, President EDUCAUSE reiterated need to grow past this thinking Enormous savings in time when moving to integrated approach – 18 to 6 months for product development Workflow processes can change the organisation!
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    1. 1. SHOOTING THE TUBE, BRISBANE JULY 2003 COLLABORATION .. THE EMERGING “HOT BUTTON” FOR EDUCATIONAL INSTITUTIONS Copyright AEShareNet Ltd 2003 http://www. aesharenet .com.au/ FfE /
    2. 2. WHAT IS COLLABORATION? <ul><li>MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE (FLAG) </li></ul>
    3. 3. WHY COLLABORATE? <ul><li>SHARING IS NOW PART OF BROADER ISSUE ABOUT “EXPLOITATION” OF MATERIALS </li></ul><ul><li>COLLABORATION IS LINKED TO RE-USE OF MATERIALS </li></ul><ul><li>WE ALL HAVE REPOSITORIES, USE METADATA, HAVE TO MANAGE “RIGHTS” </li></ul>
    4. 4. Digital Age has revolutionised… <ul><li>WIPO Report identifies the digital age as accelerating the issues </li></ul><ul><li>Digitization of works has enabled efficient transfer of IP over the web </li></ul><ul><li>“ IP is now driving e-commerce models” </li></ul><ul><li>The way “rights” are now exchanged is constantly adapting to underlying technologies </li></ul><ul><li>This changes the way VET needs to view Product Development Cycles/processes </li></ul>
    5. 5. LIFE CYCLE MODEL FOR LEARNING MATERIALS <ul><li>PRE-PRODUCTION PHASE </li></ul><ul><li>PRODUCTION PHASE </li></ul><ul><li>EXPLOITATION PHASE </li></ul>
    6. 6. WHAT DO WE NEED TO COLLABORATE ON? <ul><li>ACHIEVING A CRITICAL MASS OF LEARNING RESOURCES </li></ul><ul><li>INTEROPERABLE SYSTEMS </li></ul><ul><li>AGREED METADATA SCHEMAS </li></ul><ul><li>STANDARDS </li></ul><ul><li>SHARING OF NETWORKS, SERVERS, GLOBAL & LOCAL SYSTEMS </li></ul>
    7. 7. How do you get your resources? <ul><li>Cut and paste? </li></ul><ul><li>“ borrow” another teacher’s handout/work </li></ul><ul><li>Write your own </li></ul><ul><li>Mix and match </li></ul><ul><li>Use a centralised resource </li></ul><ul><li>Publisher’s material </li></ul><ul><li>“ educational use” – 10% under CAL </li></ul><ul><li>Re-work someone else’s resource </li></ul>
    8. 8. WHAT STOPS US? <ul><li>NOT ENOUGH TIME </li></ul><ul><li>COMPETITION WITH PRIORITIES </li></ul><ul><li>RECOGNITION </li></ul><ul><li>“ ONE SIZE FITS ALL” CHALLENGE </li></ul><ul><li>PRIDE </li></ul><ul><li>“ NOT INVENTED HERE” SYNDROME </li></ul><ul><li>CONTROL </li></ul><ul><li>DESIRE FOR YESTERDAY </li></ul><ul><li>“ UNIQUENESS” OF “OUR” CAMPUS </li></ul><ul><li> (Hawkins, EDUCAUSE 2003) </li></ul>
    9. 9. AEShareNet .. Emerging business model <ul><li>Crisp & Webeck April 2002 (FLAG) suggest: </li></ul><ul><li>“ AEShareNet should be starting </li></ul><ul><li>point for design of new model, </li></ul><ul><li>and likely also the evolution of a </li></ul><ul><li>VET sector learning bank system” </li></ul>
    10. 10. AEShareNet is .. <ul><li>The VET Sector learning bank system </li></ul><ul><li>With a transactional engine for online business! </li></ul>
    11. 11. AEShareNet can deliver .. <ul><li>Connects those who “want resources” with those who “have resources” </li></ul><ul><li>Discovery function: 20,000+ items </li></ul><ul><li>Legal framework for “re-use” of products </li></ul><ul><li>E-commerce facility coupled with “clearance model” for Member payments </li></ul><ul><li>Associate functionality moves Australian product offshore </li></ul>
    12. 12. In perpetuity <ul><li>System offers “multi lateral” infrastructure compared to normal bilateral arrangements </li></ul><ul><li>Bilateral – rely on “knowing someone” coupled with slow and expensive paper contracts </li></ul><ul><li>Multilateral – sustainable and transparent process – “online” </li></ul>
    13. 13. Collaboration also requires… <ul><li>Starting point for “discovering” resources </li></ul><ul><li>Business processes to support collaboration </li></ul><ul><li>Models to assist in sharing and collaboration </li></ul>
    14. 14. Take up of collaboration needs <ul><li>A move from cottage industry approach into a systemic integrated team based process (OLA Canada) </li></ul><ul><li>Teachers to maximise efforts of others and “re-use” rather than “reinvent” </li></ul>
    15. 15. Don’t want to share “your” work? <ul><li>The product is rarely the owner’s advantage </li></ul><ul><li>The advantage is nearly always the “value add” with support services and delivery </li></ul>
    16. 16. ARE YOU ONLINE? <ul><li>RECENT TELEMARKETING WITH 3000 PRIVATE RTOs DEMONSTRATES NEED TO SHARE AND COLLABORATE </li></ul><ul><li>MANY WANT TO ALSO SHARE </li></ul><ul><li>QUICK TAKE-UP OF AESHARENET SYSTEM .. 2 MINUTE TRADE! </li></ul><ul><li>PUBLIC SECTOR STILL ENGAGING. </li></ul>
    17. 17. Where to now? <ul><li>Read, redistribute, modify your resources through a licensing model </li></ul><ul><li>Publish early and publish often! </li></ul>
    18. 18. www.aesharenet.com.au Carol Fripp Dennis Macnamara

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