Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Introduction to SMART and its participation in the London Region Apprenticeship Campaign  Public Sector Campaign Manager –...
Topics To Cover <ul><li>Introduction to SMART </li></ul><ul><li>Experience working within the Public Sector  </li></ul><ul...
SMART HOME <ul><li>Europa House </li></ul>
SMART Background <ul><li>Founded 1996 in Cheshire </li></ul><ul><li>Telemarketing company specialising in B2B appointment ...
SMART  - Public Sector Experience … national in scope Telford College
SMART - LSC Coverage Greater Manchester Greater Merseyside Lancashire Cumbria East Midlands Cheshire & Warrington London C...
Your team at SMART
SMART experience in the LSC London Region <ul><li>Specialised Public Sector team. </li></ul><ul><li>Worked constantly in t...
Examples of SMART campaign experience in the LSC London Region Women only level 3 campaign 2008 London Region TtG Help Des...
Conclusion <ul><li>Before I move on to discuss SMARTs role in the Apprenticeship campaign are there any questions? </li></ul>
Campaign Objectives <ul><li>Increase awareness of Apprenticeships to key sectors in London. </li></ul><ul><li>Generate 200...
Target Audience <ul><li>Business size 2-249 employees </li></ul><ul><li>DM Contact: Managing Director / Human Resources Di...
Key Messages <ul><li>Productivity  – Apprentices improve long term productivity of business </li></ul><ul><li>Loyalty  – A...
Key Benefits <ul><li>Increases productivity and business performance </li></ul><ul><li>Demonstrates long term commitment t...
Campaign Delivery <ul><li>Develop Extranet to enable data capture (Copy of fields provided)  </li></ul><ul><li>Source and ...
Progress To Date <ul><li>Extranet up and running </li></ul><ul><li>Validated data  </li></ul><ul><li>Sorted by local LSC a...
Estimated Percentage of  Apprentices by Sector 2% 74% 24% Construction 1% 91% 9% Sport 11% 75% 14% Retail 28% 59% 13% Hosp...
Conclusion <ul><li>Before I move on to demonstrate the Extranet are there any questions? </li></ul>
SMART Your proven partner for the success of the  London Region Apprenticeship Campaign Thank you David Pendleton - Public...
Upcoming SlideShare
Loading in …5
×

Download

389 views

Published on

  • Be the first to comment

  • Be the first to like this

Download

  1. 1. Introduction to SMART and its participation in the London Region Apprenticeship Campaign Public Sector Campaign Manager – David Pendleton LSC Team Manager – Katie Stubbs
  2. 2. Topics To Cover <ul><li>Introduction to SMART </li></ul><ul><li>Experience working within the Public Sector </li></ul><ul><li>Experience in the LSC London Region </li></ul><ul><li>Campaign objectives, target audience, messages and benefits </li></ul><ul><li>SMART campaign delivery </li></ul><ul><li>Demonstration of the Extranet CRM System </li></ul>
  3. 3. SMART HOME <ul><li>Europa House </li></ul>
  4. 4. SMART Background <ul><li>Founded 1996 in Cheshire </li></ul><ul><li>Telemarketing company specialising in B2B appointment setting and lead generation for the private and public sectors </li></ul><ul><li>70 employees with wide Industry experience and background </li></ul><ul><li>Extensive Public Sector, Industrial and Commercial sector experience, including; </li></ul><ul><li>Manufacturing & Engineering </li></ul><ul><li>Pharmaceuticals </li></ul><ul><li>Technology </li></ul><ul><li>Transport & Logistics </li></ul><ul><li>Telecommunications </li></ul><ul><li>Business Administration & Finance </li></ul><ul><li>Health & Care </li></ul><ul><li>Construction </li></ul><ul><li>Education </li></ul><ul><li>Retail </li></ul><ul><li>Food & Drink </li></ul><ul><li>Hospitality </li></ul>
  5. 5. SMART - Public Sector Experience … national in scope Telford College
  6. 6. SMART - LSC Coverage Greater Manchester Greater Merseyside Lancashire Cumbria East Midlands Cheshire & Warrington London Central London West London North London South London East Essex Black Country Staffordshire Birmingham & Solihull Herefordshire & Worcestershire Shropshire Yorkshire & Humberside Derbyshire SMART LSC projects
  7. 7. Your team at SMART
  8. 8. SMART experience in the LSC London Region <ul><li>Specialised Public Sector team. </li></ul><ul><li>Worked constantly in the London Region for the past 5 years. </li></ul><ul><li>Experienced in London Train to Gain and Apprenticeships Campaign since 2004. </li></ul><ul><li>Experience of working with London training providers since 2004, assigning and tracking leads. </li></ul>
  9. 9. Examples of SMART campaign experience in the LSC London Region Women only level 3 campaign 2008 London Region TtG Help Desk 2006 + London Region National Apprenticeship Campaign lead coordinators 2004/06 London West LSC , WBL Lead Generation 2003/05
  10. 10. Conclusion <ul><li>Before I move on to discuss SMARTs role in the Apprenticeship campaign are there any questions? </li></ul>
  11. 11. Campaign Objectives <ul><li>Increase awareness of Apprenticeships to key sectors in London. </li></ul><ul><li>Generate 200 learner starts by end of November 2008. </li></ul><ul><li>Generate 1200 Apprenticeship leads c.60 leads per week, to be attended by the Apprenticeship Campaign Team. </li></ul>
  12. 12. Target Audience <ul><li>Business size 2-249 employees </li></ul><ul><li>DM Contact: Managing Director / Human Resources Director / Recruitment Lead </li></ul><ul><li>Target sectors (based on available provision of training): </li></ul><ul><ul><li>Built Environment / Construction </li></ul></ul><ul><ul><li>Active Leisure </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Hospitality & Catering </li></ul></ul>
  13. 13. Key Messages <ul><li>Productivity – Apprentices improve long term productivity of business </li></ul><ul><li>Loyalty – Apprentices stay with businesses longer and give greater commitment </li></ul><ul><li>Quality – Apprentices help bring a fresh approach to an organisation; learning from ‘grass roots’ specific to a business </li></ul>
  14. 14. Key Benefits <ul><li>Increases productivity and business performance </li></ul><ul><li>Demonstrates long term commitment to employees and customers in workforce development </li></ul><ul><li>Flexibility to train individuals around the needs of a business </li></ul><ul><li>Generate new employees that fit the skills a business needs for now and the future </li></ul>
  15. 15. Campaign Delivery <ul><li>Develop Extranet to enable data capture (Copy of fields provided) </li></ul><ul><li>Source and validate data </li></ul><ul><li>Write sector specific scripts and DM material (copies provided) </li></ul><ul><li>Fulfil DM </li></ul><ul><li>Follow-up calls to employers </li></ul><ul><li>Establish apprenticeship or other training needs </li></ul><ul><li>Appointment generation and confirmation </li></ul><ul><li>Lead tracking </li></ul>
  16. 16. Progress To Date <ul><li>Extranet up and running </li></ul><ul><li>Validated data </li></ul><ul><li>Sorted by local LSC and sector </li></ul><ul><li>Estimated the percentage of companies employing apprentices in each sector </li></ul><ul><li>Fulfilled first DM to previous contacts and to hairdressing </li></ul><ul><li>Commenced lead generation calls </li></ul>
  17. 17. Estimated Percentage of Apprentices by Sector 2% 74% 24% Construction 1% 91% 9% Sport 11% 75% 14% Retail 28% 59% 13% Hospitality 18% 43% 39% Hairdressing Don’t Know No Yes Sector
  18. 18. Conclusion <ul><li>Before I move on to demonstrate the Extranet are there any questions? </li></ul>
  19. 19. SMART Your proven partner for the success of the London Region Apprenticeship Campaign Thank you David Pendleton - Public Sector Campaign Manager Mobile 07903 916491 Office 01270 503054 Katie Stubbs - LSC Team Manager Office DDI 01270 503021

×