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Dataman Group Direct Mail


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Dataman Group Direct Mail

  1. 1. Water Dealers Have to Market Reaching the Right People at the Right Time
  2. 2. You Have to Market ! <ul><li>New Customers = Profit </li></ul><ul><li>Market Share </li></ul><ul><li>Attrition </li></ul><ul><li>Lead acquisition Cost </li></ul><ul><li>Trends </li></ul>
  3. 3. “ This fellow Charles Lindberg will never make it. He’s doomed” -millionaire Harry Guggenheim, 1927
  4. 4. “ There appears to be no commercial application for the electric light bulb” -Thomas Edison
  5. 5. “ I don’t need bodyguards” --Jimmy Hoffa, July 30, 1975, several days before he disappeared
  6. 6. “ There is no reason for any individual to have a computer in the home” -Ken Olsen, President Digital Equipment Corporation
  7. 7. If you Snooze, You Lose Take the bull by the horn & fine-tune your marketing strategies.
  8. 8. Your Tools for Success How To Get The Job Done
  9. 9. Direct Marketing <ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul><ul><li>E-mail Marketing </li></ul><ul><li>Door-to-Door Marketing </li></ul><ul><li>Niche Marketing </li></ul>
  10. 10. Direct Mail <ul><li>Coupon Mailers </li></ul><ul><li>Postcards </li></ul><ul><li>Letters </li></ul><ul><li>The Offer! </li></ul>
  11. 11. Telemarketing <ul><li>Dealing with the Federal DNC </li></ul><ul><li>The law and your SAN </li></ul><ul><li>The “Self-Scrub” </li></ul><ul><li>Benchmarks </li></ul>
  12. 12. E-mail Marketing <ul><li>What you hear </li></ul><ul><li>What you think </li></ul><ul><li>The Way it Really Is </li></ul>
  13. 13. Door-to-Door Marketing <ul><li>Formatting a list for door-to-door </li></ul><ul><li>Asking for referrals </li></ul><ul><li>Door hangers </li></ul>
  14. 14. Niche Marketing <ul><ul><ul><li>Reaching the Right People </li></ul></ul></ul><ul><ul><ul><ul><ul><li>At the Right Time </li></ul></ul></ul></ul></ul>
  15. 15. Key Niche Markets <ul><li>New Homeowners </li></ul><ul><li>Parents of New Babies </li></ul><ul><li>Homeowners with Children </li></ul><ul><li>Homeowners by Credit Score </li></ul><ul><li>People with Ailments </li></ul><ul><li>New Businesses </li></ul><ul><li>Selected Businesses </li></ul>
  16. 16. New Homeowners <ul><li>#1 market group in </li></ul><ul><li>water quality industry </li></ul><ul><li>Utilizes public information </li></ul><ul><li>Do you need to be the first in the door? </li></ul><ul><li>Setting up a successful, comprehensive New Homeowner program </li></ul>
  17. 17. New Parents & Homeowners with Children <ul><li>Tremendous Concern with Water Quality </li></ul><ul><li>and the safety & security of family </li></ul><ul><li>New Birth + Pre-Natal </li></ul><ul><li>household option </li></ul><ul><li> We want the best for our families ! </li></ul>
  18. 18. Homeowners by Credit Score <ul><li>Credit score of 650+ </li></ul><ul><li>Homeowner </li></ul><ul><li>With/without phones </li></ul><ul><li> They’ll pass credit ! </li></ul>
  19. 19. Ailment Sufferers <ul><li>Health & Well-Being is Over-riding concern </li></ul><ul><li>There is nothing more </li></ul><ul><li>Important than your Health! </li></ul><ul><li>Diabetes </li></ul><ul><li>Allergies </li></ul><ul><li>Heart Disease </li></ul><ul><li>High Blood Pressure </li></ul><ul><li>Psoriasis /Skin problems </li></ul><ul><li>Respiratory diseases </li></ul>
  20. 20. Businesses <ul><li>New Businesses </li></ul><ul><li>Get ‘em while they’re hot </li></ul><ul><li>Existing Businesses </li></ul><ul><li>Select by SIC or type of business </li></ul><ul><li>Select by employee size or sales volume </li></ul>
  21. 21. Choosing a Strategic Partner <ul><li>Years in Business </li></ul><ul><li>Affiliation with DMA, </li></ul><ul><li>other professional organizations </li></ul><ul><li>Referrals </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Results count! </li></ul>
  22. 22. Dataman Group Direct Mail & Telemarketing Lists <ul><li>Working with the Water Quality Industry since 1980 </li></ul><ul><li>Member, Florida Direct Marketing Association </li></ul><ul><li>Member, National Direct Marketing Association </li></ul><ul><li>Member, Water Quality Association </li></ul><ul><li>Member, Boca Raton Chamber of Commerce </li></ul><ul><li>Member, Broward County Chamber of Commerce </li></ul><ul><li>Member, Palm Beach County Better Business Bureau </li></ul>
  23. 23. Dataman Group Direct Mail & Telemarketing Lists <ul><li>Works closely with individual Water Quality Dealers to help them </li></ul><ul><li>Reach the Right People at the Right Time. </li></ul><ul><li> </li></ul>
  24. 24. Dataman Group Direct Mail & Telemarketing Lists <ul><li>Provides dealers with insight based on 24 years of experience in the industry. </li></ul><ul><li>Educates new dealers on creating comprehensive direct marketing programs. </li></ul><ul><li>Works to establish an on-going, long term relationship, based on mutual respect and </li></ul><ul><li>experiential results. </li></ul>
  25. 25. Dataman Group Direct Mail & Telemarketing Lists <ul><li>Our Success is Your Success </li></ul><ul><li>Reach the Right People at the Right Time </li></ul><ul><li>1(800) 771-DATA </li></ul><ul><li> </li></ul>