Whither Telemarketing? Do Not Call and Related Issues Presented by: Joseph Sanscrainte, Director of  Regulatory Affairs/Ge...
<ul><li>Adopts FTC list </li></ul><ul><li>Tracks FTC rules for access to list; costs; update frequency; enforcement date; ...
<ul><li>Generally, the same </li></ul><ul><li>Requests must now be honored within 30-days </li></ul><ul><li>Requests must ...
<ul><li>More restrictive </li></ul><ul><li>No unsolicited ads to fax machines without written consent </li></ul><ul><li>Ol...
<ul><li>Autodialer rules fine tuned </li></ul><ul><li>Same exceptions, but . . . </li></ul><ul><ul><li>Restrictions apply ...
<ul><li>Predictive dialer = “automatic telephone dialing equipment” </li></ul><ul><li>3% abandonment rate, measured over 3...
<ul><li>Caller ID: </li></ul><ul><ul><li>transmission (either CPN or ANI, preferably CPN) required; when available, name a...
<ul><li>Jurisdiction </li></ul><ul><ul><li>FTC:  all interstate calls, except calls from: </li></ul></ul><ul><ul><ul><li>B...
<ul><li>FTC:  for-profit calls on behalf of non-profits – covered by in-house DNC and other rules </li></ul><ul><li>FCC:  ...
<ul><li>FCC rules provide “floor” for both interstate and intrastate calls </li></ul><ul><li>All non-FCC exemptions elimin...
<ul><li>TCPA:  “[If the FCC] requires the establishment of a single national [DNC list], a State [may not] require the use...
PUTTING IT ALL TOGETHER:  State DNC #3 <ul><li>25 states with “live” DNC programs </li></ul><ul><ul><li>MN offers safe har...
PUTTING IT ALL TOGETHER:  State DNC #4 <ul><li>Registration Requirements </li></ul><ul><li>Do Not Call programs </li></ul>...
<ul><li>Autodialer = Predictive Dialer </li></ul><ul><ul><li>Ban on calls Calls to cell phones, text messages + Local Numb...
<ul><li>Abandonment Rate </li></ul><ul><ul><li>FTC:  per day per calling campaign </li></ul></ul><ul><ul><li>FCC:  30 days...
<ul><li>FTC:  must transmit number, and name when available.  Substitution of ultimate seller info allowed. </li></ul><ul>...
COMPLIANCE STRATEGY <ul><li>Ensure you have access to regularly updated regulatory information (www.cci.regulatoryguide.co...
<ul><li>Thanks </li></ul><ul><li>For further information, please contact: </li></ul><ul><li>Joseph Sanscrainte </li></ul><...
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Amendments to the FCC's Telemarketing Rules

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Amendments to the FCC's Telemarketing Rules

  1. 1. Whither Telemarketing? Do Not Call and Related Issues Presented by: Joseph Sanscrainte, Director of Regulatory Affairs/General Counsel, Call Compliance, Inc. Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  2. 2. <ul><li>Adopts FTC list </li></ul><ul><li>Tracks FTC rules for access to list; costs; update frequency; enforcement date; time number on list </li></ul><ul><li>New definitions: “Seller”; “Telemarketer”; “Telemarketing” </li></ul><ul><li>Exemptions: </li></ul><ul><ul><li>EBR </li></ul></ul><ul><ul><li>Prior written consent </li></ul></ul><ul><ul><li>Calls by or on behalf of non-profits </li></ul></ul><ul><ul><li>“ Personal relationship” </li></ul></ul><ul><ul><li>Calls which are not commercial or do not include unsolicited ads </li></ul></ul><ul><ul><li>Calls by or on behalf of non-profits </li></ul></ul>NEW FCC RULES: “National” Do Not Call Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  3. 3. <ul><li>Generally, the same </li></ul><ul><li>Requests must now be honored within 30-days </li></ul><ul><li>Requests must be honored for 5 years (not 10 years) </li></ul><ul><li>In-house requests and EBR: “telephone solicitation” v. “any call for telemarketing purposes” </li></ul>NEW FCC RULES: In-House Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  4. 4. <ul><li>More restrictive </li></ul><ul><li>No unsolicited ads to fax machines without written consent </li></ul><ul><li>Old rule: EBR = consent; New Rule: EBR ≠ consent </li></ul><ul><li>Fax broadcaster rules </li></ul>NEW FCC RULES: Facsimilies Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  5. 5. <ul><li>Autodialer rules fine tuned </li></ul><ul><li>Same exceptions, but . . . </li></ul><ul><ul><li>Restrictions apply to messages containing free offers/”information only” </li></ul></ul><ul><ul><li>Consent must be prior to the calls </li></ul></ul><ul><li>Same disclosures, but . . . </li></ul><ul><ul><li>Entity name: must be name registered with State </li></ul></ul><ul><ul><li>Must provide entity phone number (address no longer an option) </li></ul></ul><ul><li>“ War dialing” prohibited </li></ul>NEW FCC RULES: Autodialer rules Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  6. 6. <ul><li>Predictive dialer = “automatic telephone dialing equipment” </li></ul><ul><li>3% abandonment rate, measured over 30-day period </li></ul><ul><li>4 rings or 15 seconds </li></ul><ul><li>Pre-recorded message for abandoned calls: name, telephone number, call is for “telemarketing purposes” </li></ul><ul><li>Effective Oct. 1, 2003 </li></ul>NEW FCC RULES: Predictive Dialer Rules Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  7. 7. <ul><li>Caller ID: </li></ul><ul><ul><li>transmission (either CPN or ANI, preferably CPN) required; when available, name as well </li></ul></ul><ul><ul><li>Substitution of seller’s # allowed </li></ul></ul><ul><ul><li>Blocking prohibited </li></ul></ul><ul><li>Same calling time restrictions </li></ul><ul><li>Same violation/enforcement rules </li></ul><ul><li>Same solicitation or “up front” disclosures </li></ul><ul><li>None of the FCC rules apply to non-profits </li></ul>NEW FCC RULES: Other Rules Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  8. 8. <ul><li>Jurisdiction </li></ul><ul><ul><li>FTC: all interstate calls, except calls from: </li></ul></ul><ul><ul><ul><li>Banking entities </li></ul></ul></ul><ul><ul><ul><li>Insurance entities </li></ul></ul></ul><ul><ul><ul><li>Common carriers </li></ul></ul></ul><ul><ul><ul><li>Securities broker/dealers </li></ul></ul></ul><ul><ul><ul><li>Entities regulated by CFTC </li></ul></ul></ul><ul><ul><li>FCC: all interstate AND intrastate calls, including all of the above entities </li></ul></ul>PUTTING IT ALL TOGETHER: Jurisdiction Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  9. 9. <ul><li>FTC: for-profit calls on behalf of non-profits – covered by in-house DNC and other rules </li></ul><ul><li>FCC: non-profits exempted from ALL rules </li></ul>PUTTING IT ALL TOGETHER: Non-profits Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  10. 10. <ul><li>FCC rules provide “floor” for both interstate and intrastate calls </li></ul><ul><li>All non-FCC exemptions eliminated (e.g., face-to-face, EBR longer than 18/3 months, newspapers, insurance companies, banks) </li></ul><ul><li>More restrictive state rules covering “intrastate” calls still in force </li></ul><ul><li>More restrictive state rules covering “interstate” calls: ? </li></ul>PUTTING IT ALL TOGETHER: State DNC #1 Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  11. 11. <ul><li>TCPA: “[If the FCC] requires the establishment of a single national [DNC list], a State [may not] require the use of any database, list, or listing system that does not include the part of such single national [DNC list] that relates to such State.” </li></ul><ul><li>FCC Report and Order, par. 77: “ We therefore adopt an 18-month transition period for states to download their state lists into the national database. ” </li></ul><ul><li>No requirement that states give their DNC data to Feds; only that states include national DNC data in state lists </li></ul>PUTTING IT ALL TOGETHER: State DNC #2 Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  12. 12. PUTTING IT ALL TOGETHER: State DNC #3 <ul><li>25 states with “live” DNC programs </li></ul><ul><ul><li>MN offers safe harbor if comply with Fed DNC </li></ul></ul><ul><ul><li>NY recently opted for FTC list (S.B. 5484) </li></ul></ul><ul><ul><li>CT definitely will keep separate program </li></ul></ul><ul><ul><li>9 states will share DNC data </li></ul></ul><ul><li>12 “pending” DNC programs </li></ul><ul><ul><li>7 states (including CA) opt for Fed DNC </li></ul></ul><ul><ul><li>1 state (NV) on the fence </li></ul></ul><ul><ul><li>4 states (MT, NJ, UT, MS) to create new programs </li></ul></ul><ul><li>Legislation still active in other states </li></ul>Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  13. 13. PUTTING IT ALL TOGETHER: State DNC #4 <ul><li>Registration Requirements </li></ul><ul><li>Do Not Call programs </li></ul><ul><li>Calling Time Restrictions </li></ul><ul><li>No rebuttal/permission to continue </li></ul><ul><li>Disclosures </li></ul><ul><li>Wireless and fax rules </li></ul><ul><li>Purchase rules </li></ul>Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  14. 14. <ul><li>Autodialer = Predictive Dialer </li></ul><ul><ul><li>Ban on calls Calls to cell phones, text messages + Local Number Portability = ??? </li></ul></ul><ul><ul><li>FCC: “ We acknowledge that beginning November 24, 2003, numbers previously used for wireline service could be ported to wireless service providers and that telemarketers will need to take the steps necessary to identify these numbers. We also note that there are various solutions that will enable telemarketers to identify wireless numbers in a . . . portability environment.” </li></ul></ul>PUTTING IT ALL TOGETHER: Predictive Dialer Rules #1 Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  15. 15. <ul><li>Abandonment Rate </li></ul><ul><ul><li>FTC: per day per calling campaign </li></ul></ul><ul><ul><li>FCC: 30 days </li></ul></ul><ul><li>Calls to persons exempted under standard autodialer rules (w/ consent or EBR): </li></ul><ul><ul><li>FTC: these are “abandoned” calls </li></ul></ul><ul><ul><li>FCC: these are NOT abandoned calls </li></ul></ul><ul><li>Disclosures in pre-recorded message: </li></ul><ul><ul><li>FTC: name, telephone number </li></ul></ul><ul><ul><li>FCC: name, telephone number, call is for “telemarketing purposes” </li></ul></ul>PUTTING IT ALL TOGETHER: Predictive Dialer Rules #2 Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  16. 16. <ul><li>FTC: must transmit number, and name when available. Substitution of ultimate seller info allowed. </li></ul><ul><ul><li>Telemarketer number: must allow consumer to identify the caller </li></ul></ul><ul><ul><li>Ultimate seller number: must be answered during normal business hours </li></ul></ul><ul><li>FCC: must transmit number (via CPN or ANI, CPN preferred), and name when available. Substitution allowed. </li></ul><ul><ul><li>Blocking specifically prohibited </li></ul></ul><ul><ul><li>Number transmitted must permit consumer to make a DNC request during regular business hours for the duration of the marketing campaign. </li></ul></ul>PUTTING IT ALL TOGETHER: Caller ID Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  17. 17. COMPLIANCE STRATEGY <ul><li>Ensure you have access to regularly updated regulatory information (www.cci.regulatoryguide.com) </li></ul><ul><li>Deploy TeleBlock® blocking technology to achieve the levels of Do Not Call compliance mandated under the law </li></ul><ul><li>Train all your people </li></ul><ul><li>Full-time compliance person/staff and/or hire legal counsel </li></ul>Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice
  18. 18. <ul><li>Thanks </li></ul><ul><li>For further information, please contact: </li></ul><ul><li>Joseph Sanscrainte </li></ul><ul><li>[email_address] </li></ul>Copyright © 2003 Call Compliance, Inc. All Rights Reserved. For informational purposes only; not to be construed as legal advice

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