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China: Market Opportunity
Alexander Glos China Market Opportunity i2i Media Beijing Ltd. Beijing, China Florida Travel Conference August 7, 2006
i2i Beijing? <ul><li>Consultancy </li></ul><ul><li>Focused on International Travel Industry In China </li></ul><ul><li>Out...
China Outbound Travel News
i2i – What We Do <ul><li>Branding  </li></ul><ul><li>Direct Sales  </li></ul><ul><li>China Market Representation & Office ...
The Question Most People Are Asking…… <ul><li>How Can I Capture Just A Piece Of this Market? </li></ul><ul><li>How To Do I...
Delve Deeper Into The Market: <ul><li>Who Are The Chinese Traveler? </li></ul><ul><li>How To Attract Them? </li></ul><ul><...
Who Is The Chinese Tourist? <ul><li>Pleasure Travelers </li></ul><ul><li>Young </li></ul><ul><li>Career Driven </li></ul><...
Shift To Leisure Travel 24% to 83% in 10 Years
What They Like To Do <ul><li>Sightseeing </li></ul><ul><li>Shopping </li></ul><ul><li>Entertainment </li></ul><ul><li>Thin...
What They Like To Do ….
Female & Younger
Chinese Travel Peaks During The Golden Weeks
Individual Vs. Group Travel By Destination
They Stay Longer…
Spending Allocation
Real Shopping Spend
What They Buy
Credit Card Usage Jumps
How To Capture The Market? <ul><li>Non-Independent Entry </li></ul><ul><ul><li>JV, Coalition </li></ul></ul><ul><li>Repres...
Understand The Challenges!!!!! <ul><li>China Knows Nothing About You! </li></ul><ul><li>I’ll Never Get A Visa </li></ul><u...
Go Back To The Basics! <ul><li>Think like it is 1945 all over again! </li></ul><ul><li>Spell it out! </li></ul><ul><li>B E...
Multi – Track Approach <ul><li>Trade </li></ul><ul><li>Consumer </li></ul><ul><li>Press </li></ul><ul><li>Government </li>...
Sell Sell Sell !  <ul><li>Sell Your Destination </li></ul><ul><li>Advertise </li></ul><ul><li>Soft Articles </li></ul><ul>...
Localize Your Sales
Localize Your Communication
Build Your Network! <ul><li>Master Consolidators </li></ul><ul><li>Drive the Market to Them </li></ul><ul><li>Liaison With...
Who Are These Trade Buyers? <ul><li>800+ Licensed Outbound Agents </li></ul><ul><li>On-line Agents </li></ul><ul><li>Corpo...
What Do They Want? <ul><li>To Make Money! </li></ul><ul><li>Be Prepared – With Packages </li></ul><ul><li>Receptives </li>...
Get Your Destination Ready! <ul><li>Receptives!!!!  KEY! </li></ul><ul><li>Hoteliers </li></ul><ul><li>Restaurants </li></...
ADS – The Avalanche  <ul><li>ADS Will Happen  </li></ul><ul><li>When It Happens – You Will Either Be Ready or YOU WILL BE ...
Alexander Glos [email_address]   i2i Media Beijing Ltd. Beijing, China www.i2i-m.com
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Alexander Glos Presentation To Florida Governor's Conference

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Alexander Glos Presentation To Florida Governor's Conference

  1. 1. China: Market Opportunity
  2. 2. Alexander Glos China Market Opportunity i2i Media Beijing Ltd. Beijing, China Florida Travel Conference August 7, 2006
  3. 3. i2i Beijing? <ul><li>Consultancy </li></ul><ul><li>Focused on International Travel Industry In China </li></ul><ul><li>Outbound Specialty </li></ul><ul><li>Visit Florida </li></ul><ul><li>Texas Tourism </li></ul><ul><li>Dallas – Ft. Worth </li></ul><ul><li>Utah </li></ul><ul><li>Los Angeles </li></ul><ul><li>San Francisco </li></ul>
  4. 4. China Outbound Travel News
  5. 5. i2i – What We Do <ul><li>Branding </li></ul><ul><li>Direct Sales </li></ul><ul><li>China Market Representation & Office Facilities </li></ul><ul><li>Research </li></ul><ul><li>Reporting </li></ul><ul><li>Road shows </li></ul><ul><li>Sales Events </li></ul><ul><li>Strategic Consulting </li></ul><ul><li>Telemarketing </li></ul><ul><li>Trade & Consumer Show Organization </li></ul>
  6. 6. The Question Most People Are Asking…… <ul><li>How Can I Capture Just A Piece Of this Market? </li></ul><ul><li>How To Do It? </li></ul><ul><li>How To Profit? </li></ul><ul><li>How To Prepare? </li></ul>
  7. 7. Delve Deeper Into The Market: <ul><li>Who Are The Chinese Traveler? </li></ul><ul><li>How To Attract Them? </li></ul><ul><li>Who Are The Real Buyers? </li></ul><ul><li>What You Need To Know To Be China Successful? </li></ul>
  8. 8. Who Is The Chinese Tourist? <ul><li>Pleasure Travelers </li></ul><ul><li>Young </li></ul><ul><li>Career Driven </li></ul><ul><li>Female </li></ul><ul><li>Growing Older & More Affluent </li></ul>
  9. 9. Shift To Leisure Travel 24% to 83% in 10 Years
  10. 10. What They Like To Do <ul><li>Sightseeing </li></ul><ul><li>Shopping </li></ul><ul><li>Entertainment </li></ul><ul><li>Things They Can’t Do At Home </li></ul>
  11. 11. What They Like To Do ….
  12. 12. Female & Younger
  13. 13. Chinese Travel Peaks During The Golden Weeks
  14. 14. Individual Vs. Group Travel By Destination
  15. 15. They Stay Longer…
  16. 16. Spending Allocation
  17. 17. Real Shopping Spend
  18. 18. What They Buy
  19. 19. Credit Card Usage Jumps
  20. 20. How To Capture The Market? <ul><li>Non-Independent Entry </li></ul><ul><ul><li>JV, Coalition </li></ul></ul><ul><li>Representative - Liaison Entry </li></ul><ul><ul><li>Through Agency or Contractor </li></ul></ul><ul><li>Independent Entry </li></ul><ul><ul><li>Your Own Shop </li></ul></ul><ul><li>Foreign Wholesale Entry </li></ul><ul><ul><li>Work With Wholesalers To Deliver Your Product </li></ul></ul>
  21. 21. Understand The Challenges!!!!! <ul><li>China Knows Nothing About You! </li></ul><ul><li>I’ll Never Get A Visa </li></ul><ul><li>It’s a Really Really Long Way To Go </li></ul><ul><li>Is There Chinese Food – Receptives? </li></ul>
  22. 22. Go Back To The Basics! <ul><li>Think like it is 1945 all over again! </li></ul><ul><li>Spell it out! </li></ul><ul><li>B E A C H </li></ul><ul><li>D I S N E Y </li></ul><ul><li>F U N </li></ul><ul><li>99.9% Can Not Find You On A Map! Include a Map </li></ul>
  23. 23. Multi – Track Approach <ul><li>Trade </li></ul><ul><li>Consumer </li></ul><ul><li>Press </li></ul><ul><li>Government </li></ul>
  24. 24. Sell Sell Sell ! <ul><li>Sell Your Destination </li></ul><ul><li>Advertise </li></ul><ul><li>Soft Articles </li></ul><ul><li>Trade Shows </li></ul><ul><li>Travel Missions </li></ul><ul><li>Web Sites </li></ul><ul><li>Newsletters </li></ul><ul><li>Fam Trips </li></ul><ul><li>Why? </li></ul>
  25. 25. Localize Your Sales
  26. 26. Localize Your Communication
  27. 27. Build Your Network! <ul><li>Master Consolidators </li></ul><ul><li>Drive the Market to Them </li></ul><ul><li>Liaison With Them & Your Receptives </li></ul><ul><li>Prime the Market For Your Destination </li></ul>
  28. 28. Who Are These Trade Buyers? <ul><li>800+ Licensed Outbound Agents </li></ul><ul><li>On-line Agents </li></ul><ul><li>Corporate Travel Buyers </li></ul><ul><li>MICE </li></ul><ul><li>Government </li></ul>
  29. 29. What Do They Want? <ul><li>To Make Money! </li></ul><ul><li>Be Prepared – With Packages </li></ul><ul><li>Receptives </li></ul><ul><li>Airlines Partners </li></ul><ul><li>Promotion Plans </li></ul><ul><li>Support in Country!!! </li></ul>
  30. 30. Get Your Destination Ready! <ul><li>Receptives!!!! KEY! </li></ul><ul><li>Hoteliers </li></ul><ul><li>Restaurants </li></ul><ul><li>Destinations </li></ul><ul><li>Educate Your Members - Partners </li></ul>
  31. 31. ADS – The Avalanche <ul><li>ADS Will Happen </li></ul><ul><li>When It Happens – You Will Either Be Ready or YOU WILL BE TOAST! </li></ul><ul><li>Get Ready Now! </li></ul>
  32. 32. Alexander Glos [email_address] i2i Media Beijing Ltd. Beijing, China www.i2i-m.com

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