Acxiom Data


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Acxiom Data

  1. 1. Acxiom Data ‘ Finding the right prospects for your products and services can have eight times the impact on response rates as getting the creative right ’ (source: IDM)
  2. 2. Acxiom Data 400,000 Retirees in Queensland. Customer Acquisition Finding the right prospects for your products Or a Handful of Wealthy Golfers. and services can have eight times the impact Reach the Audience You’re After. on response rates as getting the creative right (source:IDM). Whether you require the largest Making new and enduring customer relationships is critical Australian business database or specific consumer to your financial success. Acxiom offers a portfolio of data information, Acxiom offers the latest innovations in products to help build the foundation for your customer and information management solutions and target data enhancement and life stage segmentation for marketing initiatives to the very best possible prospects. a solution that’s made to measure. Acxiom’s unique data solutions and proprietary technology BehaviourBase provide you with instant and user-friendly access to the • Factual, highly specific, self-reported, Australian best prospecting databases in Australia and New Zealand. consumer lifestyle data In conjunction with your own customer data, Acxiom’s • Unique construction, with information captured from comprehensive data portfolio allows you to market to in-product questionnaires and satisfaction surveys prospects in a better, faster, more targeted and efficient way. dispensed to consumers actively purchasing Acxiom’s data products greatly improve your ability high-ticket products and services to select those prospects most likely to become high-value customers. Our Data Profile Analysis offers InfoBase® Consumer all the benefits of analytics-driven targeting without • The most established consumer prospecting universe the need for large-scale investment. Using science available on the market for major acquisition programs to identify the characteristics of your best customers • Complete picture of Australia’s adult population and those prospects with similar traits enables you • Collection and integration of multiple data sources to immediately apply that knowledge to list selection, maximising response and acquisition opportunities. InfoBase® Business The application of Acxiom data can assist you to: • The largest Australian B2B prospecting universe • Understand the characteristics of your best customers on the market • Find prospects that look like those best customers • Scientifically identify prospects whose firmographic • Develop intelligent marketing programs that send the right profiles match your best customers message to the right prospect at the right time – and through the right channel ConsumerBase New Zealand • Personalise marketing initiatives to maximise • A comprehensive, national, multi-sourced consumer prospect interest prospect database Acxiom’s solutions deliver high-quality, trustworthy consumer • Fully compliant with New Zealand Post’s new and business information to launch direct mail, telemarketing postcodes and address format standards or fax campaigns and other marketing initiatives. Acxiom technology, combined with our investment in data collection and decades of experience, has produced data products unrivalled in data quality and deliverability. Our data products are designed to assist marketing and sales-driven organisations reduce acquisition costs and improve return on investment on direct marketing efforts through targeted acquisition campaigns. When you engage with Acxiom, highly trained associates work with you to help you understand the power of the data you have on hand. Based on this partnership you will be able to design and execute more effective data-driven initiatives aimed at improving your business.
  3. 3. Australian Data BehaviourBase Self-reported lifestyle data is the most valuable information Updates sought by marketers. It enables them to target consumers The file is refreshed monthly with new survey respondents, based on specific interests or on products that are of which means that fresh prospects are being made available particular interest to respondents. regularly for ongoing campaigns. BehaviourBase is also washed against the National Change of Address file, Database performance depends upon the relevance ADMA’s Do Not Contact and Acxiom’s own deceased data. and recency of the data within it. While the accuracy of other databases may decline, the precision and reach of BehaviourBase grows steadily due to the relevance of the attributes available, and the multiple data collection channels utilised. BehaviourBase offers the most diverse, factual consumer information available - what someone likes to do, their age, household income, and their product preferences. Unique in this market, BehaviourBase is constructed from information volunteered by consumers who have purchased a variety of high-ticket products and services. This variety of data collection channels gives us the ability to reach and elicit responses from consumers who may not consider completing a traditional lifestyle survey. Data Collection Channels • Product and Warranty Registrations • Customer Satisfaction Surveys • Lifestyle Surveys • Self-Reported Demographic Data Applications BehaviourBase supports a wide range of different applications across a host of industry sectors. Targeting Selections Available: For example: • Gender • Magazine Readership • Identify individuals receptive to mail order purchase, assisting catalogue companies improve sales by directly • Age Range • Credit Cards Used targeting responsive segments • Income - Household • Car Drivers • Enable publishers to grow subscription profit by targeting • Occupation • Lifestyle Characteristics individuals whose lifestyle interests reflect magazine content • Children at Home • Mail Order Buyers • Assist charities to develop and grow their donor base by • Home Ownership • Charitable Concerns reaching individuals with a genuine concern in their field • Offer credit card providers the opportunity to target • Length of Residence financially active purchasing individuals • Target wealthy individuals with interests in stocks, shares, savings and investments
  4. 4. InfoBase Consumer InfoBase Business InfoBase Consumer is one of the largest and most In B2B direct marketing, the ability to access a complete collections of Australian consumer data comprehensive list of businesses specific to your target available. A comprehensive, multi-sourced consumer industry sectors is invaluable. InfoBase Business meets list designed to help streamline your marketing efforts, this need. InfoBase Consumer provides specific and effective information for new prospect targeting and acquisition. Unsurpassed breadth, depth and accuracy of information, maintained by daily data collection, delivers incomparable InfoBase Consumer is a fresh and accurate reflection of value for direct mail, telemarketing, fax or market segmentation Australian consumers today, offering a holistic picture of activities. Extensive database coverage allows you to target the nation’s adult population through the collection and prospects appropriate to the scope of your campaign. integration of a number of data sources, including: • Catalogue Subscribers Leverage InfoBase Business to: • Property Valuations • Improve deliverability, raise response rates and • Competition Entrants achieve your desired ROI • Detailed Occupation Data • Target specific markets from SOHOs (Small Office/Home Offices) to multi-site corporations You can be secure in the knowledge that InfoBase • Customise a targeted list of prospects specific to your Consumer data is: marketing plan for more effective campaign execution • Verified against Australia Post’s Postal Address File to • Scientifically identify prospects whose firmographic ensure high address accuracy profiles match those of your best customers • Regularly updated to remove any duplicate information • Visualise your customer base, then analyse and better • Screened against latest version of both the ADMA and understand your prospect market Acxiom files to ensure removal of latest DM Suppressions • Enhance and complement your existing database, • Updated daily to remove any deceased individuals appending additional information on existing • Multi-sourced to help provide regular feeds of fresh data business customers • Screened against Australia Post’s National Change of Address Service and combined with Acxiom-sourced Compilation and Verification mover data for targeting at latest known address For unparalleled coverage and accuracy, trained data • Verified against Acxiom’s multi-sourced telephone listing file researchers verify information via multiple channels. There • Built to the highest privacy standards is no substitute for telephone research, however, and much InfoBase Consumer provides comprehensive data elements of the information you need for more effective campaign to support segmentation, marketing strategy and campaign management is captured by conducting in-depth, privacy execution. It facilitates more effective long-term planning and compliant interviews. analysis while reducing reliance upon multiple data sources. Our ongoing tele-research encompasses more than 250,000 Costs of direct mail are reduced with fewer duplications and annual interviews each year, ensuring the availability of new improved address accuracy for better deliverability. Regular prospects each month. Proprietary data cleansing and updates also ensure greater reliability, giving you confidence integration verifies and updates InfoBase business daily to in your acquisition programs. ensure you receive the highest quality data possible. Targeting Selections Available: Targeting Selections Available: • Gender • Length of Residence • Employee Size • Age Range • Net Worth • Industry or Main Activity e.g. Australia and New Zealand Standard • Income - Household • Region Industry Codes (ANZSIC) code or the more extensive ‘nature of business’ directory headings • Occupation • Suburb • Site Information – Head Office, Branch, SOHO • Children at Home • Census Collection District • Key Executives – Name, Job Title and Gender • Home Ownership • Pathfinder Segments of Australia • Geographic Location
  5. 5. New Zealand Data ConsumerBase New Zealand Acxiom’s ConsumerBase New Zealand is a comprehensive, national, multi-sourced consumer prospect database designed to help you accurately and efficiently target the right prospects. With accurate consumer prospecting data at a premium in New Zealand, ConsumerBase New Zealand sets new benchmarks. By using Acxiom’s ConsumerBase New Zealand as your trusted data source you can: • Increase acquisition of appropriate customers • Improve targeting • Market effectively to niche segments • Reduce direct mail costs through the application of best known addresses and rigorous validation INCREASE PROFITABILITY BY MARKETING TO THE ConsumerBase New Zealand – The Dependable RIGHT PROSPECTS Data Choice Access Data in the Way You Choose You can always be assured that ConsumerBase New Acxiom’s data can be accessed via our traditional bureau Zealand data is: service or from your own desktop. Our unique data • Fully compliant with New Zealand Post’s new postcodes solution, using Acxiom’s proprietary technology, provides and address format standards access to Australia and New Zealand’s best prospecting • Screened against the latest version of the New Zealand databases, while allowing you to retain complete control Marketing Association file to ensure removal of the latest from your own site. Now you can market to new prospects DM Suppressions and Deceased records in a faster, better, more targeted and efficient way. Access • Screened against New Zealand Post Home Mover base your data in the way that suits you best. to ensure minimal returned mail The Right Marketing Tool for Your Company • Screened against New Zealand Yellow Pages Group Leading companies, not-for-profit organisations and data to enable immediate identification of accurate government departments turn to Acxiom for the most recent telemarketing data and reliable data available. Acxiom offers data products • Built to the highest privacy standards, with all data under with nationwide coverage, along with rapid turnaround and licence or commercial contractual agreement superior customer service. • Able to be flagged with Telephone Number Available Selecting Your Best Customers and Prospects Acxiom’s unique Data Profiling Analysis provides access to analytics-driven targeting and high-volume prospect information without requiring large-scale investment. Targeting Selections Available: Scientifically profiling your data to pinpoint important demographic and purchasing characteristics of your • Home Owner • Region customers and prospects allows you to identify your best • Age • Town performers for the purpose of creating highly targeted • Income • Postcode lists. Gaining greater insight into your existing customers • Gender • Census Meshblock enables you to recognise those most closely fitting • Couples • Pathfinder Segments of New Zealand the profile of your target market, thus maximising the opportunity for response and acquisition.
  6. 6. Our commitment to data quality Delivering the highest quality data to our clients is vital to Acxiom’s corporate mission. We believe that accurate, timely consumer information is a critical component of successful Customer Relationship Management. To that end, Acxiom employs a unified, company-wide data quality management system for evaluating each of our individual data products. Our best practices include complex methodologies for the continuous measurement, analysis, benchmarking, trending and improvement of data quality. In addition, Acxiom is committed to researching and creating new technologies that enhance information quality and sharing these innovations throughout our enterprise and industry. Never underestimate the power of accurate data To learn more about how Acxiom data can drive your marketing campaigns Australia Phone: 1300 ACXIOM Email: Website: New Zealand Phone: +64 (0) 9 337 0521 Email: Website: Acxiom’s View on Privacy Acxiom is a global thought leader in addressing consumer privacy issues and earning the public trust. We build great relationships with our clients and help them build great relationships with their customers by turning compliance challenges into opportunity. Acxiom fosters trust-based relationships with customer and information management solutions that facilitate privacy compliance and preference management. Acxiom was the first company in the data services industry to appoint a chief privacy officer to advance policies and oversee compliance. Acxiom has a team of privacy specialists dedicated to understanding the complex issues of information flow and consumer choice, as well as crafting and enforcing responsible privacy best practices. We continually educate consumers, our clients and every Acxiom associate about proper privacy policies and conduct. In Australia, Acxiom’s practices and products are subject to independent annual privacy and security review by PricewaterhouseCoopers. Acxiom is a member of the Australian Direct Marketing Association and supports its Code of Practice. © 2007 Acxiom Corporation. All rights reserved. Acxiom and InfoBase are registered trademarks of Acxiom Corporation. All other trademarks and service marks mentioned herein are property of their respective owners.