5/3/10

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  • Internet Marketing should be evaluated in the context of the Marketing Concept where satisfying customers wthin the limits of profits is the ultimate goal of any business.
  • 5/3/10

    1. 1. BUSINESS PLAN <ul><li>1. MISSION </li></ul><ul><li>2. PRODUCTS / SERVICES </li></ul><ul><li>3. COMPETITION </li></ul><ul><li>4. MARKETING </li></ul><ul><li>5. SALES PLAN </li></ul><ul><li>6. OPERATIONS </li></ul><ul><li>7. PROJECTED REVENUES & EXPENSES </li></ul>
    2. 2. MISSION <ul><li>What is the purpose of your business from a customer and target market </li></ul><ul><li>Is it manufacturing, wholesaling, retailing, service, or consultant services? </li></ul><ul><li>What unfulfilled needs you intend to serve and how do you plant to service </li></ul><ul><li>Mission is also a vision statement - what you expect your future like to be </li></ul><ul><li>History of the firm </li></ul><ul><li>Management </li></ul><ul><li>Business philosophy </li></ul><ul><li>Contact Information </li></ul>
    3. 3. PRODUCTS / SERVICES <ul><li>What proudcts snd services you should sell </li></ul><ul><li>Product / service mix </li></ul><ul><li>Quality guarantees </li></ul><ul><li>Shipping </li></ul><ul><li>Credit information </li></ul>
    4. 4. COMPETITION <ul><li>Who are your competitors and their market shares </li></ul><ul><li>How large and and how dispersed they are </li></ul><ul><li>Long-term and short-term views </li></ul>
    5. 5. MARKETING <ul><li>Marketing plan </li></ul><ul><li>Marketing program </li></ul><ul><li>Marketing strategies </li></ul><ul><li>Product mix strategies </li></ul><ul><li>Price mix strategies </li></ul><ul><li>Promotion mix strategies </li></ul><ul><li>Place mix strategies </li></ul>
    6. 6. TARGET MARKETS <ul><li>Target market characteristics </li></ul><ul><li>Reaching target markets </li></ul><ul><li>Objectives </li></ul><ul><li>Methods </li></ul><ul><li>Advertising Detail </li></ul>
    7. 7. ADVERTISING <ul><li>Regular advertising </li></ul><ul><li>Banner Ads </li></ul><ul><li>Homepage </li></ul><ul><li>E-mail </li></ul><ul><li>Search Engines </li></ul><ul><li>Links in Others’ web pages </li></ul>
    8. 8. SALES PLAN <ul><li>Objectives and Methods </li></ul><ul><li>Distribution Channels </li></ul><ul><li>Sales Methods (e.g., sales force, agents, reps, telemarketing) </li></ul><ul><li>Pricing </li></ul><ul><li>Fulfillment Process) </li></ul>
    9. 9. OPERATIONS <ul><li>Facilities (e.g., location, size, equipment) </li></ul><ul><li>Manufacturing Methods (if applicable) </li></ul><ul><li>Suppliers </li></ul><ul><li>Customer services and support </li></ul><ul><li>staff </li></ul>
    10. 10. PROJECTED REVENUES AND EXPENSES <ul><li>One year cash flow plan </li></ul><ul><li>Five year cash flow plan </li></ul><ul><li>Sales and profits estimate </li></ul>

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