Why do we need a magazine for Real Estate Investors?
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How big is the real estate investing industry and why do we need a magazine to support it?
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Why do we need a magazine for Real Estate Investors?
- 1. @InvestorsBeat Shelli Trung – shelli@investorsbeat.com
- 2. Why Real Estate? 30%+ US property owned by investors. Investment market valued $5.2 Trillion.
- 3. Advertising - $9 Billion
- 5. Our idols
- 6. Young. Professional. Inspiring. Relevant. Friendly. Our idols
- 7. Young. Professional. Inspiring. Relevant. Friendly.
- 8. Team 10 years as REI, 10 years business development. Team of 5 – writers, graphic, tech. Building Advisory Board – seeking mentors in online media or publishing.
- 9. The first 6 months What have we achieved so far? 100+ articles, 13,000+ visits, 28,000+ page views
- 10. The next 6 months Raise round of $150,000. Triple social media presence & traffic from monthly peak of 6,500+ page views. Writers, marketing, digital publishing.
- 11. The next 6 months Partnerships - financial services, mortgage & lending, realtors, architects, real estate developers & investing groups.
- 12. @InvestorsBeat Shelli Trung – shelli@investorsbeat.com
Editor's Notes
- ~30%+ of all US property owned by investors. Real estate investment market valued $5.2 Trillion in the US alone. And guess what…?The real estate market is back on the move upwards.
- Real estate advertisement market worth with $9 Billion more than 63% of online advertisement.
- We wanted to stand out from these existing brands. We wanted to be this for Real Estate:http://techcrunch.com/http://www.entrepreneur.com/http://www.apimagazine.com.au/
- Majority of wealth is derived from RE but there is no national magazine in US on how to get there!
- We profile investors, projects with case studies – hands on budgets, howtos, Tech Biz.VISUAL with images and video.Our 5 adjectives were young, professional, educational, inspiring, friendly. Our launch series had to show these and distinguish ourselves in our content and visually. We launched with two key article series:TheDirty 30 interviews featured 30 young, real estate investors in their 20s or 30s buying property. http://www.investorsbeat.com/ [SLIDER] Realtor Predictions – where we reached out to 50 realtors in 50 US states and got their 2013 predictions for the property market for their state. The goal was to show our direct connection the US real estate market as a whole. http://www.investorsbeat.com/category/news/property-predictions/
- Supported by team of 2 writers, 1 sales and marketing, 1 tech, 1 graphic – team of 5 – 2 FT supported by 3 freelancers.
- What have we achieved so far?In 6 months we have – 13K, 28K page views – at 30 June.With 100 articles, Klout 50, Twitter, FB.We measure social media as this is relevant to us at present.