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Brand U - Learn How To Create Your Personal Brand

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Texas Dreamin' 2017 presentation by two Salesforce MVPs Shell Black and Brent Downey from ShellBlack.com. Connect, curate, contribute – become a community rockstar! Learn pro tips from two Salesforce MVPs who built their own personal brands – which ultimately put them in control of their careers. We'll start with the basics such as selecting your primary social channels and finding your "voice." Then we'll cover the value of creating consistent quality content and how to market yourself. By recounting their own journeys, looking at examples of personal brands that work (and a few that don't), you'll leave feeling inspired and armed with a plan.

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Brand U - Learn How To Create Your Personal Brand

  1. 1. BRAND U - Learn How to Create Your Personal Brand Shell Black President ShellBlack.com Brent Downey Consultant ShellBlack.com
  2. 2. THANK YOU TO OUR PLATINUM SPONSORS
  3. 3. THANK YOU TO OUR GOLD SPONSORS
  4. 4. Why develop a personal brand?
  5. 5. Story Time
  6. 6. ShellBlack.com Started June 2010 190 Posts >800,000 Users ~ 6,000 Pageviews per Week > 1.6 Million Total Pageviews @shell_black Started 2010 > 2,700 Followers Started Aug 2013 26 Videos > 1,000,000 Minutes Watched 4:24 Ave View Duration > 233K Views
  7. 7. Admin Hero Started January 2012 169 Posts 300,000 Users 15,000 Pageviews per Week > 1.5 Million Total Pageviews @brentdowney Started 2010 > 4,100 Followers Started 2014 > 4,200 Email Subscribers
  8. 8. Doing it Wrong Doing it Right Universal Containers @UniContSFDC “Longest Salesforce Implementation in History” Daryl Shaber @darylshaber 3,379 Followers Dreamforce Man @DreamforceMan “The Most Interesting Man at Dreamforce” Benioff Shoes @BenioffsShoes Location: At Marc Benioff’s feet
  9. 9. Channel + Content + Voice = Your Brand
  10. 10. ShellBlack.com April 20, 2013 51,433 Total Pageviews (3%) #1 Commentary July 12, 2010 37,840 Total Pageviews (2.2%) #5 Technical “How To”
  11. 11. Admin Hero January 20, 2014 156,222 Total Pageviews (14%) July 20, 2015 92,437 Total Pageviews (8.45%)
  12. 12. Pro Tip: You Need to Know SEO (Search Engine Optimization) ● Keywords ● Meta Description ● Image Alt Text ● Content Length (word count) ● Link to internal content ● Link to authoritative external content ● Page speeds
  13. 13. Pro Tip: Marketing Yourself & Your Brand
  14. 14. Get Started Content ● Who is your Audience? ● Whose content do you enjoy / follow? ● What are you passionate about? ● Create a content curation schedule - start writing! Brand ● Grab your “identity real estate” (social handles, domain, etc.) ● Create assets to support your brand (i.e.: logo, colors, imagery, etc.) Engage! ● Participate in the conversation ● Market and promote (without being annoying and spammy)
  15. 15. Thank you for joining us today, and good luck! Learn more about ShellBlack.com: • Company Website: ShellBlack.com • SlideShare Presentations: slideshare.net/ShellBlack • YouTube Channel: youtube.com/user/ShellBlackLLC For Salesforce news, updates and information, follow us! • Facebook: facebook.com/ShellBlack.com.LLC • Twitter: @Shell_Black • LinkedIn: linkedin.com/company/shellblack-com-llc/

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