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Social Web Presentation To Agenda Setting 2008

A presentation to the European Agenda Setting conference, Zurich, on the impact of the social Web

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Agenda Setting and the Social Web  How the Social Web empowers the consumer and citizen and what to do about it to your and their advantage Philip Sheldrake Director of Digital Strategies Racepoint Group, a W2 Group company   Agenda Setting Conference Zurich, 4 th  December 2008 Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
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Social Web Presentation To Agenda Setting 2008

  • 1. Agenda Setting and the Social Web How the Social Web empowers the consumer and citizen and what to do about it to your and their advantage Philip Sheldrake Director of Digital Strategies Racepoint Group, a W2 Group company Agenda Setting Conference Zurich, 4 th December 2008 Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
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  • 18. 4. Market Research & New Product Development
  • 19. 4. Market Research & New Product Development designed to detect weak signals designed for statistical confidence multi-parametric deals with sequential parameters a wide focus tight focus inculcates brand loyalty independent of loyalty emotional unemotional two-way (mutually rewarding) one-way (needs a carrot!) continuous ad hoc or regular interval Continuous Engagement Traditional Research
  • 20. Insight Lastly, some examples…
  • 21. Honda
  • 23. Gordon Brown, Prime Minister of the UK
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