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Everyone is a Product Manager: Learn Applicable Product Thinking for Your Life

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What is a Product Manager? And how am I one, even if it is not my job title? This hands-on workshop will delve into the 101 of Product Management and product vision creation and help you apply it to your personal and professional life. Accompanying worksheet: https://goo.gl/YtNwt4

As presented at Agile Tour Lille '17 and to be presented at Lean Kanban France 29-30 Nov: 2017.leankanban.fr/sessions/everyone-is-a-product-manager-yes-even-you/

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Everyone is a Product Manager: Learn Applicable Product Thinking for Your Life

  1. 1. Everyone is a Product Manager (Yes, even you!) Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  2. 2. About Me Sheila Suarez de Flores @sdeflores - me@sdeflores.com sdeflores.com | wemanity.com
  3. 3. WARNING This will get weird Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  4. 4. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  5. 5. What is a Product? Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  6. 6. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  7. 7. Ok so... A Product Manager co-creates, communicates and is responsible for the vision, carrying out and results of a product.What is a Product Manager? Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  8. 8. A Product Manager co-creates, communicates and is responsible for the vision, carrying out and results of a product. How are you a Product Manager? And what is your product? Spoiler Alert: it could be yourself Sheila Suarez de Flores @sdeflores - me@sdeflores.com Start the Worksheet: https://goo.gl/YtNwt4
  9. 9. Product Thinking Customers Problem to solve Vision: Why Solution: How Next Step/ Feature Sheila Suarez de Flores @sdeflores - me@sdeflores.com Goal & How to Measure
  10. 10. Customers Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Small to Large Companies 2. Myself, husband, family and friends Product Thinking
  11. 11. Customers Problem to solve Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Low morale and inefficient teams creating products that do not fit the market 2. Very busy lives and often we do not get time together as many live far away Product Thinking
  12. 12. Product Thinking Customers Problem to solve Vision: Why Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Happy and more productive people, with a purpose! World a better place. 2. Happier long-lasting relationships and life!
  13. 13. Customers Problem to solve Vision: Why Solution: How Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Agile coaching, including product vision 2. More quality time spent together Product Thinking
  14. 14. Customers Problem to solve Vision: Why Solution: How Goal & How to Measure Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. At least one agile transformation in the next 4 months where time to market ^25% (Backlog creation to Production) and team satisfaction ^75% (survey before and after) 2. Weekly contact with close ones, without distractions, for the next 3 months (note on calendar) Product Thinking
  15. 15. Product Thinking Next Step/ Feature Customers Problem to solve Vision: Why Solution: How Sheila Suarez de Flores @sdeflores - me@sdeflores.com Goal & How to Measure
  16. 16. Cut the blah blah... For [customer] Who [problem to solve] We provide [solution/how] So that [why] I know it is successful if… [goal] by [measurement] Pitch us your product (simply) via your main “user story”. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  17. 17. What is the next step... the “Lean” way? 1. Your ideas to achieve your product goal. 2. Circle the ones doable in the next two weeks. 3. Underline the ones that you think will most improve your customer’s life or has the maximal learning value. 4. No items underlined and circled? Can you simplify some of the underlined ones to be doable in the next two weeks? Continue to add ideas! 5. Underline twice the one (already circled and underlined) that is the simplest to implement for the maximum value. 6. Why? What will be learned or what is the customer value? 7. Set a goal and ensure there is a way to measure the success 8. Share your next step with your neighbor for feedback. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  18. 18. Take aways Less convictions more hypotheses to validate Make a decision and act! Always explain “the why first”: to explain why or WHY NOT you will do something What is my next testable small step towards what big picture? Focus on for who and why you are doing something: stay client connected Crave feedback! The ultimate Life-hack. Who is in your eco-system? Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  19. 19. More resources - Worksheet: https://goo.gl/YtNwt4 - Lean Product Thinking: - The Lean Startup by Eric Ries - Running Lean by Ash Maurya - Tool: LeanStack.com - Design Thinking applied to daily life - The Achievement Habit by Bernard Roth - applied to daily life - Designing your Life by Bill Burnett and Dave Evans - Host and Servant Leadership - Management 3.0 by Jurgen Appelo Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  20. 20. Thanks! Sheila Suarez de Flores @sdeflores - me@sdeflores.com wemanity.com and sdeflores.com
  21. 21. Image sources - https://www.aliexpress.com/item-img/PAS185-Godzilla-Crossing-Road- Traffic-Funny-Safety-Parking-Warning-Metal-Sign-12-x12-Free- Ship/32260142210.html# - http://www.onegirlinfinitebooks.co.za/2016/07/25/harry-potter-tag/ - https://www.youtube.com/watch?v=8OSNJ_zPkro - Columbia Pictures - If not: https://pixabay.com Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  22. 22. But wait, there’s more! End of the credits goodies
  23. 23. What I learned as a Product Manager #2189 WITH GREAT POWER COMES GREAT RESPONSIBILITY Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  24. 24. What I learned as a Product Manager #2189 WITH GREAT NO POWER COMES GREAT RESPONSIBILITY Sheila Suarez de Flores @sdeflores - me@sdeflores.com Product Manager is a host leader or a orchestra conductor. Who are your experts and sources of feedback?
  25. 25. Annex: Anatomy of the Elusive Perfect Product Manager Long distance vision with laser zoom: A system thinker who takes small steps No Power but Great Responsibility (even if they have it they do not use it) - host leader Crazy for their product (and customers) - willing to live in their skin Hungry for feedback But a decider and clear communicator who focuses on “the why” Lean, pragmatic and killer of babies (no worries, not real babies) - hypothesis driven vs conviction Willing to take a calculated risk and trusts in others Sheila Suarez de Flores @sdeflores - me@sdeflores.com

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