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Everyone is a
Product
Manager
(Yes, even you!)
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
About Me
Sheila Suarez de Flores @sdeflores - me@sdeflores.com sdeflores.com |
wemanity.com
WARNING
This will get weird
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
What is a
Product?
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Ok so...
A Product Manager co-creates,
communicates and is responsible for
the vision, carrying out and results
of a product.What is a Product Manager?
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
A Product Manager co-creates,
communicates and is responsible for
the vision, carrying out and results
of a product.
How are you a
Product
Manager?
And what is your product?
Spoiler Alert: it could be yourself
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Start the Worksheet: https://goo.gl/YtNwt4
Product Thinking
Customers
Problem
to solve
Vision:
Why
Solution:
How
Next Step/
Feature
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Goal
&
How to
Measure
Customers
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Small to Large Companies
2. Myself, husband, family and friends
Product Thinking
Customers
Problem
to solve
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Low morale and inefficient teams creating
products that do not fit the market
2. Very busy lives and often we do not get
time together as many live far away
Product Thinking
Product Thinking
Customers
Problem
to solve
Vision:
Why
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Happy and more productive people, with a
purpose! World a better place.
2. Happier long-lasting relationships and life!
Customers
Problem
to solve
Vision:
Why
Solution:
How
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. Agile coaching, including
product vision
2. More quality time spent
together
Product Thinking
Customers
Problem
to solve
Vision:
Why
Solution:
How
Goal
&
How to
Measure
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Examples:
1. At least one agile
transformation in
the next 4 months
where time to
market ^25%
(Backlog creation
to Production)
and team
satisfaction ^75%
(survey before
and after)
2. Weekly contact
with close ones,
without
distractions, for
the next 3 months
(note on
calendar)
Product Thinking
Product Thinking
Next Step/
Feature
Customers
Problem
to solve
Vision:
Why
Solution:
How
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Goal
&
How to
Measure
Cut the blah
blah...
For [customer]
Who [problem to solve]
We provide [solution/how]
So that [why]
I know it is successful if…
[goal] by [measurement]
Pitch us your product (simply) via
your main “user story”.
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
What is the next step... the “Lean” way?
1. Your ideas to achieve your product goal.
2. Circle the ones doable in the next two weeks.
3. Underline the ones that you think will most improve your customer’s life or
has the maximal learning value.
4. No items underlined and circled? Can you simplify some of the underlined ones
to be doable in the next two weeks? Continue to add ideas!
5. Underline twice the one (already circled and underlined) that is the simplest to
implement for the maximum value.
6. Why? What will be learned or what is the customer value?
7. Set a goal and ensure there is a way to measure the success
8. Share your next step with your neighbor for feedback.
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Take aways
Less convictions more
hypotheses to validate
Make a decision and act!
Always explain “the why
first”: to explain why or
WHY NOT you will do
something
What is my next testable small
step towards what big picture?
Focus on for who and why you are
doing something: stay client
connected
Crave feedback! The
ultimate Life-hack. Who is in
your eco-system?
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
More resources
- Worksheet: https://goo.gl/YtNwt4
- Lean Product Thinking:
- The Lean Startup by Eric Ries
- Running Lean by Ash Maurya
- Tool: LeanStack.com
- Design Thinking applied to daily life
- The Achievement Habit by Bernard Roth - applied to daily life
- Designing your Life by Bill Burnett and Dave Evans
- Host and Servant Leadership
- Management 3.0 by Jurgen Appelo
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Thanks!
Sheila Suarez de Flores @sdeflores - me@sdeflores.com wemanity.com and sdeflores.com
Image sources
- https://www.aliexpress.com/item-img/PAS185-Godzilla-Crossing-Road-
Traffic-Funny-Safety-Parking-Warning-Metal-Sign-12-x12-Free-
Ship/32260142210.html#
- http://www.onegirlinfinitebooks.co.za/2016/07/25/harry-potter-tag/
- https://www.youtube.com/watch?v=8OSNJ_zPkro
- Columbia Pictures
- If not: https://pixabay.com
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
But wait, there’s more!
End of the credits goodies
What I learned as a Product Manager #2189
WITH GREAT POWER
COMES GREAT RESPONSIBILITY
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
What I learned as a Product Manager #2189
WITH GREAT NO POWER
COMES GREAT RESPONSIBILITY
Sheila Suarez de Flores @sdeflores - me@sdeflores.com
Product Manager is a host leader or a orchestra conductor. Who are your experts and sources of feedback?
Annex: Anatomy of the Elusive Perfect
Product Manager
Long distance vision
with laser zoom: A
system thinker who
takes small steps
No Power but Great Responsibility
(even if they have it they do not use
it) - host leader
Crazy for their product (and
customers) - willing to live in
their skin
Hungry for feedback
But a decider and clear
communicator who
focuses on “the why”
Lean, pragmatic and killer of babies
(no worries, not real babies) -
hypothesis driven vs conviction
Willing to take a
calculated risk and trusts
in others
Sheila Suarez de Flores @sdeflores - me@sdeflores.com

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Everyone is a Product Manager: Learn Applicable Product Thinking for Your Life

  • 1. Everyone is a Product Manager (Yes, even you!) Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 2. About Me Sheila Suarez de Flores @sdeflores - me@sdeflores.com sdeflores.com | wemanity.com
  • 3. WARNING This will get weird Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 4. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 5. What is a Product? Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 6. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 7. Ok so... A Product Manager co-creates, communicates and is responsible for the vision, carrying out and results of a product.What is a Product Manager? Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 8. A Product Manager co-creates, communicates and is responsible for the vision, carrying out and results of a product. How are you a Product Manager? And what is your product? Spoiler Alert: it could be yourself Sheila Suarez de Flores @sdeflores - me@sdeflores.com Start the Worksheet: https://goo.gl/YtNwt4
  • 9. Product Thinking Customers Problem to solve Vision: Why Solution: How Next Step/ Feature Sheila Suarez de Flores @sdeflores - me@sdeflores.com Goal & How to Measure
  • 10. Customers Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Small to Large Companies 2. Myself, husband, family and friends Product Thinking
  • 11. Customers Problem to solve Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Low morale and inefficient teams creating products that do not fit the market 2. Very busy lives and often we do not get time together as many live far away Product Thinking
  • 12. Product Thinking Customers Problem to solve Vision: Why Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Happy and more productive people, with a purpose! World a better place. 2. Happier long-lasting relationships and life!
  • 13. Customers Problem to solve Vision: Why Solution: How Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. Agile coaching, including product vision 2. More quality time spent together Product Thinking
  • 14. Customers Problem to solve Vision: Why Solution: How Goal & How to Measure Sheila Suarez de Flores @sdeflores - me@sdeflores.com Examples: 1. At least one agile transformation in the next 4 months where time to market ^25% (Backlog creation to Production) and team satisfaction ^75% (survey before and after) 2. Weekly contact with close ones, without distractions, for the next 3 months (note on calendar) Product Thinking
  • 15. Product Thinking Next Step/ Feature Customers Problem to solve Vision: Why Solution: How Sheila Suarez de Flores @sdeflores - me@sdeflores.com Goal & How to Measure
  • 16. Cut the blah blah... For [customer] Who [problem to solve] We provide [solution/how] So that [why] I know it is successful if… [goal] by [measurement] Pitch us your product (simply) via your main “user story”. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 17. What is the next step... the “Lean” way? 1. Your ideas to achieve your product goal. 2. Circle the ones doable in the next two weeks. 3. Underline the ones that you think will most improve your customer’s life or has the maximal learning value. 4. No items underlined and circled? Can you simplify some of the underlined ones to be doable in the next two weeks? Continue to add ideas! 5. Underline twice the one (already circled and underlined) that is the simplest to implement for the maximum value. 6. Why? What will be learned or what is the customer value? 7. Set a goal and ensure there is a way to measure the success 8. Share your next step with your neighbor for feedback. Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 18. Take aways Less convictions more hypotheses to validate Make a decision and act! Always explain “the why first”: to explain why or WHY NOT you will do something What is my next testable small step towards what big picture? Focus on for who and why you are doing something: stay client connected Crave feedback! The ultimate Life-hack. Who is in your eco-system? Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 19. More resources - Worksheet: https://goo.gl/YtNwt4 - Lean Product Thinking: - The Lean Startup by Eric Ries - Running Lean by Ash Maurya - Tool: LeanStack.com - Design Thinking applied to daily life - The Achievement Habit by Bernard Roth - applied to daily life - Designing your Life by Bill Burnett and Dave Evans - Host and Servant Leadership - Management 3.0 by Jurgen Appelo Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 20. Thanks! Sheila Suarez de Flores @sdeflores - me@sdeflores.com wemanity.com and sdeflores.com
  • 21. Image sources - https://www.aliexpress.com/item-img/PAS185-Godzilla-Crossing-Road- Traffic-Funny-Safety-Parking-Warning-Metal-Sign-12-x12-Free- Ship/32260142210.html# - http://www.onegirlinfinitebooks.co.za/2016/07/25/harry-potter-tag/ - https://www.youtube.com/watch?v=8OSNJ_zPkro - Columbia Pictures - If not: https://pixabay.com Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 22. But wait, there’s more! End of the credits goodies
  • 23. What I learned as a Product Manager #2189 WITH GREAT POWER COMES GREAT RESPONSIBILITY Sheila Suarez de Flores @sdeflores - me@sdeflores.com
  • 24. What I learned as a Product Manager #2189 WITH GREAT NO POWER COMES GREAT RESPONSIBILITY Sheila Suarez de Flores @sdeflores - me@sdeflores.com Product Manager is a host leader or a orchestra conductor. Who are your experts and sources of feedback?
  • 25. Annex: Anatomy of the Elusive Perfect Product Manager Long distance vision with laser zoom: A system thinker who takes small steps No Power but Great Responsibility (even if they have it they do not use it) - host leader Crazy for their product (and customers) - willing to live in their skin Hungry for feedback But a decider and clear communicator who focuses on “the why” Lean, pragmatic and killer of babies (no worries, not real babies) - hypothesis driven vs conviction Willing to take a calculated risk and trusts in others Sheila Suarez de Flores @sdeflores - me@sdeflores.com

Editor's Notes

  1. Product vs project
  2. 5 min
  3. Brainstorm together