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@SheilaS@TourismCurrentsSocial MediaMarketing inTourismWhy,How &WIIFMSheila Scarborough@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsWhat Well Talk AboutWhy social media mattersHow to get started & besuccessfulWIIFM (Whats In It...
@SheilaS@TourismCurrentsWhy?
@SheilaS@TourismCurrentsBecauseyour marketis there!
@SheilaS@TourismCurrentsAmericans spend moretime on social media thanvolunteering, praying,talking on the phone,email or e...
@SheilaS@TourismCurrentsOf online adults surveyed:67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use ...
@SheilaS@TourismCurrentsFastest-growing user demographic?Youre looking at it ....
@SheilaS@TourismCurrentsSocial media users by age:18 – 29 years: 83% use it30 – 49 years: 77%50 – 64 years: 52%65+: 32%Sou...
@SheilaS@TourismCurrentsWhy social media?Your traveler market usesmobile devices for it
@SheilaS@TourismCurrentsFacebook will haveapproximately 1.14 billionmonthly active mobile users by2014.486 million of thos...
@SheilaS@TourismCurrents38% of leisure travelers usemobile to access travel info(up from 11% in 2010)57% of business trave...
@SheilaS@TourismCurrentsBy 2016, 72m Americans willresearch travel & 36m will booktravel on smartphonesTop OTA brand resea...
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsWhy social media?SEO
@SheilaS@TourismCurrentsHow?
@SheilaS@TourismCurrents"If you know how to workwith customersin person,you know how to workwith customers online."Becky M...
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsWIIFMWhats In ItFor Me?
@SheilaS@TourismCurrentsMore word-of-mouth marketingMore sales
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsFree = kittens not beer
@SheilaS@TourismCurrentsThe marketing team....CVBArea attractions,businesses & destinationsYou
@SheilaS@TourismCurrents"The CVB gets visitorsto the destination, butYOU have to get themthrough your door."Leslie McLella...
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsTo Do List● Make sure the CVB knows about yoursocial media profiles● Help them help you● Support e...
@SheilaS@TourismCurrentsPhoto Credits● Tiny frog (courtesy Anna Tesar at Flickr CC)● Mobile travelers with tablet (courtes...
@SheilaS@TourismCurrentsThank You!Sheila ScarboroughTourism Currents
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Social Media Marketing: Why, How and WIIFM (What's In It For Me?)

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Why social media matters in tourism, how to do it successfully, and what's in it for your business when you take the time to connect with customers on the social web.

A special National Travel and Tourism Week presentation for staff and partners of the Prince William County and Manassas, Virginia CVB (Convention and Visitors Bureau - http://discoverpwm.com/About-Prince-William-Manassas )

My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

Published in: Business, Technology
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Social Media Marketing: Why, How and WIIFM (What's In It For Me?)

  1. 1. @SheilaS@TourismCurrentsSocial MediaMarketing inTourismWhy,How &WIIFMSheila Scarborough@SheilaS@TourismCurrents
  2. 2. @SheilaS@TourismCurrentsWhat Well Talk AboutWhy social media mattersHow to get started & besuccessfulWIIFM (Whats In It For Me?)& how does the CVB fit in
  3. 3. @SheilaS@TourismCurrentsWhy?
  4. 4. @SheilaS@TourismCurrentsBecauseyour marketis there!
  5. 5. @SheilaS@TourismCurrentsAmericans spend moretime on social media thanvolunteering, praying,talking on the phone,email or exercising.Source: Forrester
  6. 6. @SheilaS@TourismCurrentsOf online adults surveyed:67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use TumblrSource: Pew Internet Research 2012
  7. 7. @SheilaS@TourismCurrentsFastest-growing user demographic?Youre looking at it ....
  8. 8. @SheilaS@TourismCurrentsSocial media users by age:18 – 29 years: 83% use it30 – 49 years: 77%50 – 64 years: 52%65+: 32%Source: Pew Internet Research 2012
  9. 9. @SheilaS@TourismCurrentsWhy social media?Your traveler market usesmobile devices for it
  10. 10. @SheilaS@TourismCurrentsFacebook will haveapproximately 1.14 billionmonthly active mobile users by2014.486 million of those will onlyaccess the network from theirmobile device.Source: JP Morgan & BizReport.com
  11. 11. @SheilaS@TourismCurrents38% of leisure travelers usemobile to access travel info(up from 11% in 2010)57% of business travelers usemobile to access travel info(up from 40% in 2010)Source: Google Think Insights 2012
  12. 12. @SheilaS@TourismCurrentsBy 2016, 72m Americans willresearch travel & 36m will booktravel on smartphonesTop OTA brand research showsthat between 60-70% of mobilebookings are same-daySource: Google Think Insights 2012
  13. 13. @SheilaS@TourismCurrents
  14. 14. @SheilaS@TourismCurrentsWhy social media?SEO
  15. 15. @SheilaS@TourismCurrentsHow?
  16. 16. @SheilaS@TourismCurrents"If you know how to workwith customersin person,you know how to workwith customers online."Becky McCray, Small Biz Survival
  17. 17. @SheilaS@TourismCurrents
  18. 18. @SheilaS@TourismCurrents
  19. 19. @SheilaS@TourismCurrents
  20. 20. @SheilaS@TourismCurrents
  21. 21. @SheilaS@TourismCurrents
  22. 22. @SheilaS@TourismCurrents
  23. 23. @SheilaS@TourismCurrentsWIIFMWhats In ItFor Me?
  24. 24. @SheilaS@TourismCurrentsMore word-of-mouth marketingMore sales
  25. 25. @SheilaS@TourismCurrents
  26. 26. @SheilaS@TourismCurrents
  27. 27. @SheilaS@TourismCurrents
  28. 28. @SheilaS@TourismCurrentsFree = kittens not beer
  29. 29. @SheilaS@TourismCurrentsThe marketing team....CVBArea attractions,businesses & destinationsYou
  30. 30. @SheilaS@TourismCurrents"The CVB gets visitorsto the destination, butYOU have to get themthrough your door."Leslie McLellan, Just a Small Town Girl and the City ofSan Jacinto, CA
  31. 31. @SheilaS@TourismCurrents
  32. 32. @SheilaS@TourismCurrentsTo Do List● Make sure the CVB knows about yoursocial media profiles● Help them help you● Support each other & give shout-outs!● Tag on Facebook, link to them, usetheir @name on Twitter● Tell your customers where to find you onsocial media, & talk to people there!
  33. 33. @SheilaS@TourismCurrentsPhoto Credits● Tiny frog (courtesy Anna Tesar at Flickr CC)● Mobile travelers with tablet (courtesyBJMcCray on Flickr CC)● Visit Baton Rouge screenshot (courtesy SarahT. Page Consulting slides for Bastrop EDC)● Free kittens not free beer (courtesy pinguinoat Flickr CC)● All other screenshots & photos are my own
  34. 34. @SheilaS@TourismCurrentsThank You!Sheila ScarboroughTourism Currents

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