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Social media for A/E/C Marketing

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Demystifying Social Media
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Social media for A/E/C Marketing

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A presentation on social media for marketing in the A/E/C (Architecture, Engineering, Construction) industries, for the SMPS (Society for Marketing Professional Services) Austin chapter - http://www.austinsmps.org/

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

A presentation on social media for marketing in the A/E/C (Architecture, Engineering, Construction) industries, for the SMPS (Society for Marketing Professional Services) Austin chapter - http://www.austinsmps.org/

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

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  1. 1. Social Communications for A/E/C Marketers Sheila Scarborough / @SheilaS
  2. 2. What We'll Cover Today Goals. Duh. A/E/C and Social Media Simple 4-Part Strategy Framework YOUR Concerns & Questions
  3. 3. Goals. Duh.
  4. 4. A/E/C ---> Let's Talk Basics Your Job = Help Your Firm(s) Win Projects Qualified lead generation You must know what a qualified lead looks like! Brand recognition & reputation Relationships & word of mouth How Your Customers Find/Vet Your Firm(s) Search Ask their networks Check you out, including online
  5. 5. How Social Media Helps the Basics Lead generation Link: [Infographic] B2B lead gen w/social media Brand recognition/reputation Ex: Blog content, Twitter chat contributions Relationships, word of mouth & networking Search / SEO Social is now part of the algorithm Visibility in customer networks Present well when you're vetted
  6. 6. Strategy Equals Foundation
  7. 7. Social Media Strategy Framework Listen (monitor for company name, industry keywords) Google Alerts, Social Mention, Twitter Search Set up your system based on goals, market Blog, LinkedIn, Facebook, Twitter, etc. Better one done well than all done poorly. Engage (Talk to people. Be a helpful resource.) On your sites & elsewhere Monitor & Measure Which metrics did you choose to see if your efforts are helping meet your goals?
  8. 8. It is NOT about the tools.... ….it is about the application of the tools!
  9. 9. One thing that everyone here could do today.... LinkedIn Company Page Happy now? :) Yes, I can help you with that.
  10. 10. Resource Links for A/E/C Marketers Social Media B2B blog B2B example: United Linen, Bartlesville OK Hubspot preso: lead gen w/social media Alltop.com Construction blogs/site feeds Hinge Marketing Blog: prof. services marketing Construction Marketing Blog Brand Constructors Blog Faith Technologies Blog (electrical contractors) Modern Tech Floors Blog (Portland, OR)
  11. 11. More A/E/C Links/Examples In the UK's Guardian: Why Social Media for the Construction Sector Be2camp – Web 2.0 in Built Environment LinkedIn Answers (Q&A) construction question LinkedIn Group: A/E/C Industry Networking LinkedIn Group: SMPS Austin Facebook Page examples: Andersson-Wise Architects Sloan Valve Company
  12. 12. A/E/C Resources on Twitter Twitter's search engine ---> search.twitter.com Search for your company's name Search for industry keywords Connect w/local network, ex: @Big_Red_Dog Follow/join industry chats, like: #AIAchat (1st Wed of month, 2 pm EST) #IntDesignerChat (Tuesdays, 5 pm CST) #AECSM (chat is Tuesdays, 1pm PST)
  13. 13. Thanks very much! @SheilaS sheila@sheilascarborough.com www.sheilasguide.com Co-founder, Tourism Currents www.TourismCurrents.com
  14. 14. Photo Credits Ferris Wheel, Columbian Exposition, Chicago (courtesy Brooklyn Museum at Flickr Commons) Note: This is the first Ferris Wheel, designed by George Ferris for the 1893 Columbian Exposition. For more about the Exposition, read The Devil in the White City by Erik Larson Metal closeup, Frank Gehry at Experience Music Project (courtesy The Bee, The Wasp at Flickr CC) Goal! (courtesy stefuhnee_kayy at Flickr CC) Carpentry Tools (courtesy InvernoDreaming at Flickr CC) Sheila as witch (courtesy Gigi Belmonico at inaugural 140 Conference/State of Now SmallTown, Hutchinson, Kansas)

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