Social media for A/E/C Marketing


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A presentation on social media for marketing in the A/E/C (Architecture, Engineering, Construction) industries, for the SMPS (Society for Marketing Professional Services) Austin chapter -

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents -

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  • Social media for A/E/C Marketing

    1. 1. Social Communications for A/E/C MarketersSheila Scarborough / @SheilaS
    2. 2. What Well Cover Today Goals. Duh. A/E/C and Social MediaSimple 4-Part Strategy Framework YOUR Concerns & Questions
    3. 3. Goals. Duh.
    4. 4. A/E/C ---> Lets Talk BasicsYour Job = Help Your Firm(s) Win Projects Qualified lead generation You must know what a qualified lead looks like! Brand recognition & reputation Relationships & word of mouthHow Your Customers Find/Vet Your Firm(s) Search Ask their networks Check you out, including online
    5. 5. How Social Media Helps the BasicsLead generation Link: [Infographic] B2B lead gen w/social mediaBrand recognition/reputation Ex: Blog content, Twitter chat contributionsRelationships, word of mouth & networkingSearch / SEO Social is now part of the algorithmVisibility in customer networksPresent well when youre vetted
    6. 6. Strategy EqualsFoundation
    7. 7. Social Media Strategy FrameworkListen (monitor for company name, industry keywords) Google Alerts, Social Mention, Twitter SearchSet up your system based on goals, market Blog, LinkedIn, Facebook, Twitter, etc. Better one done well than all done poorly.Engage (Talk to people. Be a helpful resource.) On your sites & elsewhereMonitor & Measure Which metrics did you choose to see if your efforts are helping meet your goals?
    8. 8. It is NOT aboutthe tools....….it is about theapplication of thetools!
    9. 9. One thing that everyone here could do today....LinkedIn Company Page Happy now? :) Yes, I can help you with that.
    10. 10. Resource Links for A/E/C MarketersSocial Media B2B blog B2B example: United Linen, Bartlesville OKHubspot preso: lead gen w/social Construction blogs/site feedsHinge Marketing Blog: prof. services marketingConstruction Marketing BlogBrand Constructors BlogFaith Technologies Blog (electrical contractors)Modern Tech Floors Blog (Portland, OR)
    11. 11. More A/E/C Links/ExamplesIn the UKs Guardian: Why Social Media for the Construction SectorBe2camp – Web 2.0 in Built EnvironmentLinkedIn Answers (Q&A) construction questionLinkedIn Group: A/E/C Industry NetworkingLinkedIn Group: SMPS AustinFacebook Page examples: Andersson-Wise Architects Sloan Valve Company
    12. 12. A/E/C Resources on TwitterTwitters search engine ---> search.twitter.comSearch for your companys nameSearch for industry keywordsConnect w/local network, ex: @Big_Red_DogFollow/join industry chats, like: #AIAchat (1st Wed of month, 2 pm EST) #IntDesignerChat (Tuesdays, 5 pm CST) #AECSM (chat is Tuesdays, 1pm PST)
    13. 13. Thanks very much! @SheilaS Co-founder, Tourism Currents
    14. 14. Photo CreditsFerris Wheel, Columbian Exposition, Chicago (courtesy Brooklyn Museum at Flickr Commons) Note: This is the first Ferris Wheel, designed by George Ferris for the 1893 Columbian Exposition. For more about the Exposition, read The Devil in the White City by Erik LarsonMetal closeup, Frank Gehry at Experience Music Project (courtesy The Bee, The Wasp at Flickr CC)Goal! (courtesy stefuhnee_kayy at Flickr CC)Carpentry Tools (courtesy InvernoDreaming at Flickr CC)Sheila as witch (courtesy Gigi Belmonico at inaugural 140 Conference/State of Now SmallTown, Hutchinson, Kansas)