How To Listen Online

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A workshop from the Oklahoma Governor's Conference on Tourism, Oct 19, 2009, about how to use a variety of basic listening tools like Google Alerts, Twitter Search and Facebook Insights to listen to what people are saying online.

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How To Listen Online

  1. 1. How to Listen Online Sheila Scarborough Tourism Currents
  2. 2. What We’ll Cover <ul><li>Listening services = searching for online discussions </li></ul><ul><ul><li>Google Alerts, Google Blogsearch, Alltop </li></ul></ul><ul><ul><li>Twitter Search & Facebook Insights </li></ul></ul><ul><ul><li>Social Seek, Social Mention </li></ul></ul><ul><ul><li>Paid services: Radian6, Techrigy </li></ul></ul><ul><li>What you’re listening for ( keywords ) </li></ul><ul><li>How to respond to what you hear </li></ul>
  3. 3. The 800-pound Google Gorilla <ul><li>Google Alerts – the basic listening tool to have alerts emailed to you </li></ul><ul><ul><li>Set up an account with Google </li></ul></ul><ul><ul><li>Do test searches first </li></ul></ul><ul><ul><li>Then set up your Alerts </li></ul></ul><ul><ul><li>At first, &quot;As It Happens&quot; is too frequent. Try daily. </li></ul></ul><ul><li>Google Blog Search </li></ul><ul><ul><li>Just searches blogs </li></ul></ul>
  4. 4. The 800-pound Google Gorilla <ul><li>Always something new coming up </li></ul><ul><li>Specialized search </li></ul><ul><ul><li>Images – http://images.google.com </li></ul></ul><ul><ul><li>Video – http://video.google.com </li></ul></ul><ul><ul><li>Groups and forums – http://groups.google.com </li></ul></ul><ul><ul><li>Google Book (and magazine) Search </li></ul></ul><ul><ul><ul><li>http://books.google.com </li></ul></ul></ul><ul><ul><li>Google Scholar (beta) for academic works </li></ul></ul><ul><ul><ul><li>http://scholar.google.com </li></ul></ul></ul>
  5. 5. Keep an eye on Bing Microsoft + Yahoo! = money and effort poured into their search engine
  6. 6. I love me some Alltop.com <ul><li>Alltop – an “online magazine rack” of “all the top” sites and blogs </li></ul><ul><li>Great for finding quality sites and blogs on numerous topics </li></ul><ul><ul><li>http://travel.alltop.com </li></ul></ul><ul><ul><li>http://rural.alltop.com </li></ul></ul>
  7. 7. Searching on Twitter <ul><li>Search through people’s tweets for keywords </li></ul><ul><ul><li>http://search.twitter.com </li></ul></ul><ul><ul><li>http:// search.twitter.com /advanced </li></ul></ul><ul><ul><li>http:// search.twitter.com /operators </li></ul></ul><ul><li>Hashtags – like #OTIA09 </li></ul><ul><li>Continuous search on a dashboard </li></ul><ul><ul><li>TweetDeck demo </li></ul></ul>
  8. 8. Facebook Insights on Business/ Fan Pages
  9. 9. Other Listening <ul><li>Free services </li></ul><ul><ul><li>Social Seek: socialseek – download it, enter search terms </li></ul></ul><ul><ul><li>Social Mention: socialmention – enter search terms on the site </li></ul></ul><ul><li>Paid services </li></ul><ul><ul><li>** Radian6 </li></ul></ul><ul><ul><li>Techrigy </li></ul></ul>
  10. 10. Better searches, better listening <ul><li>Know your important keywords </li></ul><ul><ul><li>Name of attraction/destination </li></ul></ul><ul><ul><li>Name of major attraction AT your destination </li></ul></ul><ul><li>Where to go for keyword ideas? </li></ul><ul><ul><li>Google AdWords keyword tool (most useful) https:// adwords.google.com/select/KeywordToolExternal </li></ul></ul><ul><ul><li>Google search-based keyword tool: http:// www.google.com/sktool /# </li></ul></ul>
  11. 11. They’re talking about my town; now what? (@SeattleMaven video) (Photos courtesy Seattle Tourism)
  12. 12. Sheila Scarborough Tourism Currents [email_address] @SheilaS on Twitter

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