How Tech and Social Media Are Changing Travel


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How technology, social media and mobile developments are changing how we look for travel ideas and experience trips.

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  • Is it rude to intrude on conversations? (Frank Lloyd Wright mention in another state – we have Frank, too!) Still-developing etiquette. Examples of uses ** Butter cow discussions ** State Fair smackdowns with other State Fairs on Twitter and people rooting for their state’s Fair. ** TBEX Road Trip and Pam Mandel -- came through Iowa & they gave suggestions for stops in the state (couldn’t tweetup unfortunately.) Fun for Jessica AND TBEX-ers, 3 bloggers all talking to their audiences about Iowa.
  • Had to get approval for FB page appearance Spent more time on Twitter on FB, although started on FB a bit sooner – revamp caused them to have to figure out how best to use it – now they’re seeing interaction and it’s picking up because it goes into people’s Home Page feeds. 600+ fans. Just her for tourism FB & Twitter – tries to check in morning, but when she’s gone, so nothing happens. Would be great to spend more, but budget cuts prevent that. Constant changes tough to keep with
  • FB page in big box – over 1000 fans (Hutch is beating us!)  Twitter – 1300+ Blogs on city Web site – Parks and Rec, Library. Unusual in that they started with blogs.
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • We publish 20 cityblogs In Europe
  • Search used to be older, established sites and blogs Now, new, real-time information is getting more visibility through the inclusion of tweets and Facebook in Bing and soon, Google searches
  • How Tech and Social Media Are Changing Travel

    1. 1. How Tech is Changing Travel Sheila Scarborough for Austin Women in Tech
    2. 2. (#WhyTravel)
    3. 3. Photo courtesy Melissa Sconyers on Facebook
    4. 4. <ul><li>Smartphone + Social Media = HUGE </li></ul>Photo courtesy rianvanu on Flickr CC
    5. 5. Say Hi to @TravelPortland <ul><li>#inPDX </li></ul><ul><li>“ Twisitor” </li></ul><ul><li>Center </li></ul>Photo courtesy Travel Portland
    6. 6. Yes, that’s Iowa on Twitter
    7. 8. Get local on city social media
    8. 9. And now for my next trick…. Photo courtesy Philippe Leroyer, Flickr CC
    9. 10. The next 9 slides are courtesy This explanation of their AR app is available on http://
    10. 11. Augmented reality for city travelers
    11. 12. Select 'Spotted by Locals'-layer
    12. 13. 5 results around me - shown on map
    13. 14. 5 results around me - shown in list
    14. 15. Restaurant Sophia is 58 meters away!
    15. 16. Restaurant Sophia in augmented reality!
    16. 17. Call, read full article, or show route
    17. 18. The route towards Sophia on a map
    18. 19. Spotted by Locals Platform: Layar Development: d-media Layar AR (Augmented Reality) video
    19. 20. The Two-Way Web <ul><li>Review sites </li></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Urbanspoon </li></ul></ul><ul><ul><li>Chowhound </li></ul></ul><ul><ul><li>Foursquare + Zagat </li></ul></ul><ul><li>Talking back </li></ul><ul><ul><li>Kevin Smith vs Southwest Airlines </li></ul></ul>Photo courtesy stelb at Flickr CC
    20. 21. Changes in Search + Metasearch Photo courtesy Bloomberg News via BusinessWeek
    21. 22. Google Challenger - Bing
    22. 23. Takeaways…. <ul><li>Your online network is your travel friend </li></ul><ul><ul><li>So is your smartphone </li></ul></ul><ul><li>Reach out to tourism organizations, CVBs on the social Web </li></ul><ul><li>Try metasearch </li></ul><ul><ul><li>Kayak, UpTake </li></ul></ul><ul><li>Understand Google’s limitations </li></ul><ul><ul><li>The human can still win for advice </li></ul></ul>
    23. 24. Thanks very much! @SheilaS on Twitter [email_address]