Twitter Strategies For Business

Tweeting isn’t just for the birds
twitter Strategies for business
PRESENTED BY ALICE FULLER
PRINCIPAL CONSULTANT, SHEER SOCIAL

PRESENTED BY ALICE FULLER, SHEERSOCIAL.COM EMAIL: Alice@sheersocial.com, PH: 818-672-6287
Why Have A Profile?
You’re Audience/customers may be there
monitor mentions of your business & industry
Give and Receive immediate feedback
Provide value to customers
generate web traffic
share company news
Establish yourself as an authority

Why do people follow
discounts, coupons, & freebies
promos
business news & updates
entertainment
exclusive content
OF TWITTER USERS
FOLLOW A BRAND
MORE LIKELY TO BUY FROM
BIZ THEY FOLLOW
33%
67%
SOURCE: SEARCHENGINEPEOPLE.COM

your profile
use settings to create or upload custom background
representative of product, service, or brand
generally seen most by new visitors, not followers

your profile
Needs an avatar: pic or
logo
links to website or other
social profile
searchable key words
location

who to follow
b2b customers & partners
industry leaders & competitors
who industry leaders follow
news & information providers
customers & brand evangelists

find those to follow
TRADITIONAL SEARCH
TWITTER DIRECTORIES
WE
SUGGEST!

twitter Advance search
SearCH locally
Use Search
operator:
Near:encino
within:10mi

Create lists
A List of curated twitter users
helps cut through the noise
can be made private, public
STEP 1 STEP 2

create lists
list name of 25
characters
use keywords in
description
create up to 1000
lists. 5000 account
limit

ask yourself
what’s the goal?
What tone or persona will I have?
How transparent will we be?
what will we tweet about?
what content do I have?
how consistent will we be?
how will i measure?

listening
monitor conversations around your industry, brand, and
influencers

tweets include
engaging headline or statement
call to action
LInks
ReTweets and/or “@” Mentions
Hashtags ( 2x as much engagement)
VS
SHOE SALE THIS
WEEKEND.
BRING A FRIEND
(LINK TO
WEBSITE)
50% OFF SALE!!!
GET GREAT
BARGAINS ON
SEXY #SANDALS
LIKE THESE
(LINK TO PIC)

crafting your tweets
}
}
120 CHARACTERS OR LESS BLANK SPACE FOR
RETWEETERS
TO COMMENT
IDEAL TWEET =120-130 CHARACTERS OR LESS.

use call to action statements. ex: “Click”
ask for retweets (rt). those that do get 12x more rts.
tweets with word “retweet” gets 24x more retweets

use eye catching headlines
ask questions
use quotes
Use percentages, stats, & Numbers
use punctuation & caps to express
emotion
use good grammer .
use common abbreviations only when
needed

Use Hashtags
to promote your brand, product, service,
event
search to see if it already exists; how it’s
being used.
monitor use of your hashtag
see if hashtag is trending, add your tweet to
list
display tweets with your hashtag on your
website

USE links
entice users to click links
use a call to action
shorten them with bit.ly or other tools
customize urls to
make sure link is within tweet character limit

when to tweet?
hootesuite
tweetwhen.com for retweets
followerwonk.com
DEPENDS ON YOUR
AUDIENCE! THESE TOOLS
CAN HELP:
AT LEAST3-4X PER DAY

strategy #1: get followers
retweet other users good stuff
engage with those on your lists
use @ mentions
introduce yourself to new people
participate in twitter chats
promote your profile everywhere

Strategy #2: build Authority
tweet your blog posts, but don’t blast them
industry news videos, pics that show skills
tweet other people content or retweet
“listen” for questions, then answer them
Use industry related hashtags

strategy #3: attract leads
tweet offers, coupons, but don’t be spammy!
Tweet whitepapers, e-books, landpages with
email opt-ins
when replying to questions, provide link to
landing page or blog post
poll or survey your followers.
conduct or participate in tweetchats &
Tweetups

strategy #4: twitter ads
PROMOTED POSTS PROMOTED ACCOUNT
AMPLIFY REACH OF
YOUR TWEETS TO
TARGETED
AUDIENCE.
CHARGED BY THE
RETWEET, REPLY,
FAV, OR CLICK
GET FEATURED IN
SEARCH RESULTS, “WHO
TO FOLLOW,” & “SIMILAR
TO YOU” LISTS
CHARGED BY THE FOLLOW

maaco case study
maaco auto repair franchise works with pitch Agency, to rebrand
and better connect with customers in real time to provide estimates
quicker
CONDUCTED A STUDY FINDINGS:
* CAR ISN’T FIXED IN 5 DAYS AFTER
ACCIDENT, IT PROBABLY WON’T BE.
*PEOPLE TAKE PHOTOS
IMMEDIATELY AFTER ACCIDENT
WITH PHONES
*REPAIR COSTS CAN BE SCARY

maaco case study
NEW twitter profile created
@MAACOVER
MONITORS AND RESPONDS TO
TWEETS ABOUT CAR ACCIDENTS.
REPLIES TO TWEETS SEND TO
THEM.
NEW HASHTAG created
#TWESTIMATES
hashtag created & used to give free estimate and
offer 10%off discount at maaco shops

maaco case study
500,000 impressions with
aid of twitter ads
over 150 #twestimates
positive sentiment
increased considerably
successful campaign now
ongoing
ADWEEK.COM
MARKETWATCH.COM
BLOG.TWITTER.COM

what to measure
retweets and mentions
click through on links
follower growth
web traffic
traffic conversion into customers
USE TWITTER
AD ANALYTICS

thank you
email: alice@sheersocial
ph: 818-672-6287
@sheersocial
: fb.com/sheersocialALICE FULLER
PRINCIPAL CONSULTANT
SHEER SOCIAL

Twitter Strategies For Business

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